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Contemporary Hospitality

Introduction to Hospitality

Hospitality means the relationship between visitor of hotel and hotel management. It relates to providing effective services to guests by the hotel management which in turn builds positive image of hotel in the minds of customers. In order to serve customers in a better way and to sustain tough competition in the hospitality industry, it is important for hotels to study contemporary hospitality. In the present research report, description on hospitality industry in UK will be provided. The report will also highlight the prevailing trends, problems and new developments within hospitality industry (Akbaba, 2006.). Thereafter, assessment will be provided related to the staffing requirement in different hospitality industries. However, there are various sectors which are the part of hospitality industry such as restaurants, clubs, hotels, party venues like night clubs and casinos etc. Thereafter, report will also highlight the staffing need of hospitality industry. Furthermore, for the precise study, the hotel sector within hospitality industry is selected. Thereafter, the current image of hotel sector will be explained in this report that will further help the prospective investors to invest in the hotel sectors.

TASK A

1.1 Analysis of structure of hospitality industry

The hospitality industry is one of the giant sectors which is growing at a fast pace. However, the structure of hospitality industry of UK is wide and involves different firms ranging from organization owned by individual to global firms that are involving large number of individuals.

Scope

The scope of hospitality industry means the number of hotels that provide services and benefits to large number of people in UK. There are various commercial segments like, restaurants and fast food joints, hotels, clubs or pubs, theme parks and theme restaurants etc. Thereafter, various welfare organizations are also the part of hospitality industry like hospitals, old age homes and educational institutes. The population of UK is mostly dependent on the hospitality industry (Uriely, 2009). The recent study shows that with the increasing number of restaurants and fast food joints along with the improved hospitality services, dining out is   common thing in UK.

The economic contribution of hospitality industry is approx £500 billion. According to the recent study, growth rate of more than 8% has been witnessed in the hospitality industry. The industry also provides employment opportunities to more than 2 million people. Therefore, it is ranked as the third largest employment generating industry in UK. Therefore, hospitality industry is one of the largest and diversified sectors.

Scale

Furthermore, the most important reason behind the diversification of hospitality industry is recent developments. Other reasons include inventions in this industry, current and expected trends, improvement in the level of services and increasing number of educational institutes that teach individuals the way to provide effective hospitality services (Tsai, Pan and Lee, 2011). These days, entertainment activities are taken as the crucial part of hospitality industry. There is growing trend of theme park and theme restaurants which are appreciated and liked by all generations.

Diversity

Along with this, hotels these days provide fringe benefits like gym, spa, sauna bath, swimming pools and free WiFi which attract the young individuals. In addition to this aspect, hotels provide halls for business meetings and conferences which attract the corporate clients. Furthermore, the events like wedding, birthdays and other parties are organized by the hotel for their potential customers. Other major factors that lead to diversity in hotel industry are categorization of grading system and ownership management (Alves, 2006). There are various types of ownership styles like public and private enterprises, partnership organizations and sole ownership. Thereafter, nowadays, the potential guest can grade the performance of hotel by giving stars from level 1 - 5 on the basis of quality of services provided by them. Other customers can check these ratings and would decide that whether they should visit the particular hotel or not.

1.2 Description on organizational structure of various hospitality firms

Organizational structure represents the relationship between different employees that are working in the hotel and various units or divisions within such hotel (Pallet, 2003). It further helps in defining the division of work and responsibilities and thus, assists in defining the roles of various individuals within particular hotel. However, various organizations follow different organizational structures the description of which is as follows:

Tall organizational structure: It means the structure in which there are many hierarchical levels. In this structure, the number of managers is more than other structure and every manager has little span of control. This type of structure is mostly found in accommodation sector or hotels. To operate effectively, the hotels require large number of staff involving managers, workers and other employees like chefs and waiters. For instance, big hotels of UK like Marriott and Hilton follow tall organizational structure.

Flat organizational structure: In this structure, there is minimum level of organizational or hierarchical levels. Thereafter, the middle level management is mostly eliminated in such type of structure. Therefore, the decision making power is concentrated in the hands of top level executives (Schmidgall, 2006). Furthermore, the pubs and clubs follow the flat organizational structure as they are generally owned and operated by single or few individual. Therefore, the owner can itself be the manager of club or pubs and control the major activities.

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1.3 Role of organizations and professional bodies in hospitality industry

Hospitality industry is the fastest growing sector at present which provides large range of opportunities at different levels. With this aspect, the responsibilities of various organizations within hospitality industry have increased. Also, the concern among prospective individuals regarding their health has enhanced (Scope of hospitality industry. 2015). Therefore, it has become important for various organizations specially the food joints, restaurants and hotels to take care of the health of its potential customers. Therefore, there are many professional bodies that control and regulate various functions of hospitality related organizations. The professional bodies are the firms that assist various organizations within hospitality industry to attain core competencies within industry by developing innovative skills. The description of various professional bodies that are working in the hospitality industry is a

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