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Innovative Marketing Dissertation Topics 2023 For You

Is a dissertation worrying you or are you confused to select a good topic? Are you aware of the writing services providers who offer Marketing Dissertation topics? If not, come and clutch our top-notch services. A dissertation is a research essay incorporated as an obligatory task for students part of the degree course. It comprises about 50% of the compulsory job for students in the marketing course; that is why requires perfection and accuracy. Students should devote maximum time to research and put in the utmost effort and hard work to create compelling marketing dissertation ideas that reflect their efforts. It is all about how you choose a good dissertation topic to write about.

Latest Marketing Dissertation Topics 2023

Keeping in mind these points, one can select good dissertation topics relevant to the discipline that interests you. Entailing an interesting topic is a mind-blowing discussion that can help to impress your reviewer with your analytical abilities.The uniqueness of the topic and the research is paramount in choosing from among the different possibilities to choose dissertation topics easily. Additionally, you can look up suggestions related to Free Marketing Dissertation Ideas given by top writers.

marketing dissertation topics

International Marketing Dissertation Topics

Marketing dissertation topics play a vital role in the success of a dissertation because these assist students in striking the right chord with the reader. Unlike law dissertation ideas where you can choose a case or a particular law and use it as a topic, marketing requires you to apply some brains to reach the perfect topic. Therefore, you can refer to it as topic examples to make the journey easy. The following topic ideas can become essential in choosing some international marketing dissertation topic to commence your Dissertation.

  • The importance of relationship marketing in the international space
  • Why direct marketing is not effective in global marketing?
  • Evaluate the different cultures of global marketing
  • The role of online technologies on global marketing
  • How consumer psychology affects global marketing?
  • What is the Relationship between global marketing and mobile technologies?
  • What are the Ethics in international marketing?
  • How to generate international customer loyalty?
  • Effects of switching costs in international markets
  • Effects of product quality on global marketing

These are bascially several examples help you can take help with. 

Obtain guidance from your advisor on whether you should select which dissertation topics or not and then finalize one for the dissertation.

Relationship Marketing Dissertation Topics

The relationship allows the marketers to deepen their bond with the consumers and writing a dissertation on relationship marketing can help you to understand how to do it better. The topics can be the ideas that can be served as one helping hand to you. Here are some of the relationship marketing dissertation examples as proposed by our esteemed writer to choose relationship marketing dissertation topics:

  • Are switching costs effective barriers to customer churn in the airline industry?
  • What are the motivations and expectations behind loyalty schemes?
  • How and why does the relationship marketing-traditional marketing vary in different industries?
  • Can luxury goods retailers prevent hurdles to switching?
  • Generating customer loyalty through high-value content creation – a complete overview of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in modern business environment?
  • How can charge premium price by using its diverse set of services and products?
  • What are the motivation and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app boosts customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?

Branding Marketing Dissertation Topics

Branding is creating a perception about the product or sync so that the consumer can identify at a deeper level. While marketers sell products, branding experts sell experience. To get hold of the best dissertation topics for branding in marketing, you can refer to the list of ideas below:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers.
  • Do consumers understand a company’s brand values and social media marketing techniques?
  • How does innovations sustain brands?
  • An overall comparison between brand equity and perceived risk
  • The positive and negative facets of a brand’s marketability by using social media marketing
  • A study of advertising’s techniques during a recession 
  • A complete Guide on analysis of how brands use impulsive buying
  • An analysis of the ROI effects of celebrity endorsements
  • A study exploring augmented reality’s effects on marketing encounters
  • The influence of appealing marketing on consumers’ decisions

Direct Marketing Dissertation Topics

Direct marketing is one of the purest forms of marketing, according to the marketing dissertation topics provider. They suggest that in direct marketing, there is no bridge between the seller and the buyer. One of the mediums of digital marketing is direct marketing. Thus you can take reference from digital marketing dissertation topics, as it covers every part of it. The product or service is pitched as such to the buyer without creating any aura behind it, our marketing dissertation writers suggest. Therefore you can also talk to marketing dissertation help experts for better guidance.

  • How does the importance of factors influencing direct selling vary according to product type?
  • Do customers respond differently to short and long-term offers? The case of magazine sales.
  • In what ways do toll-free (freephone) numbers influence consumer's response to direct sales promotions or why use social media marketing in this?
  • Can direct online and social media marketing be used to build customer relationships or is it a transactional medium to acquire new customers in short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?
  • How do Tesco and Body Shop use their profitability and loyalty schemes to sell directly to the customer?
  • In what ways do free online chat rooms influence consumer’s response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brand’s direct marketing via YouTube.

Marketing Across Cultures Dissertation Topics

Culture influences how marketers promote the products or services among the users, our marketing dissertation Ideas providers explain. Cultural practices influence marketing strategies and writing a dissertation and selecting dissertation topics, while keeping this important fact in mind, can surely take you to places. Some of the dissertation ideas revolving around the cultural influence on marketing gimmicks are:

  • How does language impact brand identity? The case of Coca-Cola in the People's Republic of China.
  • What effect does family orientation have on marketing communications? The case of tourism operators in the Philippines.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People's Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How does countries use national culture to help them promote major exports? The case of the Champagne region, France.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy techniques to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • What effect does culture have on marketing communications? The case of Coca Cola in USA.

Marketing And Consumer Psychology Dissertation Topics

Marketing is a lot about exploiting consumer psychology as explained by the marketing dissertation examples providers of our expert faculty. The marketing dissertation help experts can help you in the further process too. It is about bridging the gap between psychological cues and marketing efforts can do a lot by marketing experts. Some of the best marketing dissertation topics and ideas related to consumer psychology are:

  • What motivates consumers to pass on marketing messages?
  • When word-of-mouth communications turn negative: What can be learned from previous mistakes?
  • What role does motivation play in buying behavior? An examination of the mobile ringtone market in the UK.
  • An investigation of habitual buying behavior and usage of social media marketing and geographical location: The impact of socio-economic status.
  • What are customer’s point of view towards green marketing?
  • What are customer’s attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance and consumer psychology?
  • How does gender effect information processing among consumers of luxury goods?
  • What effect does geographical location have on the relationship between variety-seeking buying behavior and habitual buying behavior? An examination of when workers eat out for lunch.

Mobile Marketing Dissertation Topics

We can provide you with the best help in picking marketing dissertation Examples involving the use of mobile phones for promoting and selling a wide array of products. Thus talking about any of the dissertation topics to choose, take help from our online dissertation help experts. As we have diverse marketing topics and plethora of ideas to share, such as:

  • How does permission-based marketing affect mobile marketers when implementing international marketing campaigns?
  • How does mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile
  • marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment for customer loyalty?
  • Can a strong brand image be made through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?

The 4Ps of the Marketing Mix Topics

A marketing strategy is an intelligent mix of these four pillar concepts, the marketing dissertation ideas providers at Global Assignment Help suggest. Taking care of all these aspects can be done perfectly by writing on dissertation topics on marketing concepts and choosing the best ideas. Some of the best-scoring marketing dissertation topics for product, price, place, and promotion are:

  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • An examination of the suitability of information and persuasive advertising based on the nature of the product sold.
  • What is the effect of the lack of controls online when advertising across international borders?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?

Marketing and Social Networks Dissertation Topics

A dissertation on Social Networks helps understand their role in marketing. While choosing dissertation topics, it is about how you select and provide information to the readers. Our dissertation help for marketing topics removes stress on the viability of social networks and makes students understand why brands are switching to social networks for promotion and sales. Some of the most reliable dissertation topics for writing on social network usage in marketing are:

  • To what extent is the new Facebook the product of its users? An examination of positive, neutral, and negative user comments.l How do Facebook applications turn users into cash? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social networks? The cases of Facebook, Orkut, MySpace, and Bebo.
  • What impact does newsfeed restriction have on consumers' attitudes towards using Facebook?
  • How has Facebook used marketing communications to outstrip user growth when compared with MySpace?
  • In what ways have social networks used peace technologies to acquire new customers? The case of causes on Facebook.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumer’s attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews. 

Marketing Ethics Dissertation Topics

The use of fair and ethical practices is a must if you want to achieve long-term goals, marketing dissertation writing team promotes this idea very well. Selecting good dissertation topics in marketing is a huge task.Some key topic points such as fair pricing policy, transparency about ingredients, and effectiveness of products are worth exploring in the marketing world. Though irrespective of any dissertation topics these thoughts form brilliant marketing dissertation ideas as follows:

  • Is the firm's use of Fair Trade branding misleading consumers?
  • What effect do publish codes of conduct have on buying behavior? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intention and ethical awareness affect purchasing behavior? An examination of the sale of battery and free-range chickens.
  • What factors distinguish a consumers choice of most and least socially responsible firms?
  • The role of Easy Jet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How have spam laws improved marketing ethics online?

Digital Marketing Dissertation Topics 

A digital marketing dissertation is an overall analysis report that focuses on the particular field. A dissertation on digital marketing involves an initial analysis to answer a research question. Some of the digital marketing topics are: 

  • How does social media impacts the customers behaviour?
  • The future of online and social media marketing and research methods.
  • The importance of customer behaviour and satisfaction for a digital marketing agency.
  • Landing pages: Importance of landing pages and their use.
  • Involvement of customers with digital platforms.
  • Optimization of social media strategies for good
  • The growing impact of digital marketing in the real world.
  • Which marketing is better PPC vs SEO?
  • How can block chain technology be used in digital marketing?
  • Misconception people have in the career of digital marketing. 

Social Media Marketing Dissertation Topics

Social media marketing is internet marketing that uses social media apps as a marketing technique. These social media platforms makes brands to connect with audience to increase sales; drive traffic to a website etc. Some of the social media marketing topics are:

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organizations execute marketing campaigns on social media networks such as Facebook?

Fashion marketing dissertation topics

Fashion marketing is the process of advertising clothing and accessories to the respective target audience. It's here where fashion and business intersect. To understand what topic it covers, the list is given below: 

  • Why fashion marketing techniques are only for women?
  • Effects of having fashion marketing promotions on social media
  • How to identify prospective clients in fashion marketing?
  • Describe the significance of anticipating the specific fashion needs of the consumers
  • Elaborate the part of predicting, tracking, and creating trends in styles
  • How to forecast sales in a fashion trend cycle?
  • How to conceptualize and design fashion products for various audiences?
  • How to gather the resources needed for a fashion marketing campaign
  • Logistics involved in the promotion and distribution of fashion products
  • The significant role of planning the pricing of fashion products

Online Marketing Dissertation Topics

Digital marketing is also called online marketing.It is the promotion of brands to connect with prospective customers using the internet. It includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing tool. In detail talking about the topics the following list is given below: 

  • Combiningdefinition of online and offline marketing
  • How do geography and gender affect online marketing?
  • Use of marketing to personalize the products.
  • Use of web analytics for digital marketing to enhance brand performance.
  • Benefits and problems faced in a social media marketing campaign.
  • Digital Marketing: Impact on a company's performance.
  • Difference between Facebook marketing and targeted marketing
  • Analysis of tools used to optimise SEO techniques.
  • The necessity of online or digital marketing
  • Importance of online marketing in modern era
  • Which is better online advertising or paid advertising

Explore Some More Marketing Dissertation Topics 

As there are multiple dissertation topics and ideas available for you. But to help you out you can look at some other topic ideas below.

  • Online Marketing Dissertation Topics
  • Consumer Behaviour Dissertation Topics
  • Current Marketing Dissertation Topics
  • Advertising Dissertation Topics
  • Analytic Consumer Behaviour Dissertation Topics
marketing dissertation topics

How Does Our professionals Help to Choose the Best Marketing Dissertation Topics?

The dissertation topics mentioned in this article are the latest and most promising for students. Just use this tailor-made list of impressive dissertation topics and take the help of an expert advisor who can help you with marketing dissertation topics. As you know our experts give you the best assistance in terms of quality and quantity. The professional will help you with their immense knowledge on what topics are best. So Do not ponder much, just come and avail our efficient services

At any point, you require a mentor or a writer for finance dissertation topics or marketing outline formation or accounting document drafting, or anything else, feel free to contact Global Assignment Help - a renowned company flourishing by successfully assisting students across the UK. They offer 24-hour support for students so that every student can clear their academic level with top grades and can write on several dissertation topics. It is a great way to get the best ideas right at your place.

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