Marketing essential is significant in every organization which helps the large even small companies to target the customers and to maximize profits. Marketing is the most misunderstood discipline in today's management. It is also a core business process where it helps the organization maintain a sturdy relationship with the customers. For using the marketing concept it is essential for the organization first to understand this meaning and through this identify the needs of customers (Bivins, 2013).
It is the responsibility of the marketing manager as well as the whole organization to properly identify the needs of customers because there needs and preferences are changing from time to time. The present report is based on Zara company which is the largest retailer company in the world. It deals in the business of clothes and accessories. This company has opened its numerous stores all over the world. Here the roles and responsibilities of managers and the marketing departments have been explained in which the organization can target the customers. Further, the marketing mix of the company has been discussed.
P1 Key roles and responsibilities of marketing function
In Zara, the marketing department plays a vital role as well as it also promotes the brand name of the organization. The marketing department has to reach out to customers, investors or the community to create an overreaching image to represent the company in a positive way. As they are having overall responsibility of the organization in increasing the profitability, market share so that it will contribute to the growth of the company. The manager has an executive's responsibilities in regard to the advertisement or publication of any post. The employees and staff have to make coordinate with the marketing department manager in order to satisfy the needs of customers and to provide quality of services (Campbell and Martin, 2015). In Zara, the marketing department has to create the materials which will describe and promotes the core products of the organization.
They should be updated with the products and services which have been provided by the company. In the organization firstly they have to manage and maintain the activities which are performing by the employees and make strong communication with them. They are responsible for selecting and managing vendors and agencies to provide the proper materials and support in marketing. These may include print vendors, web providers, etc. Here are some roles and responsibilities of the manager that have been explained in the marketing department which helps the company to target the customers and increase the profit.
Strategy – In this the marketing manager has to set the proper strategies for the growth and assess the competition in the market. It is the responsibility of the marketing department to make the overall strategies for the organization so that objectives can be fulfilled in a time period. While making the strategy properly they can increase the market shares or can be entered into a new market sector etc. The manager has to make different strategies that can be applied in difficult situations (Desselle, Zgarrick and Alston, 2016). The strategies should also consider the price of products and services so that they can easily target the customers.
Product marketing – This is an essential function of marketing. Through this Zara can launch new and unique clothes & accessories to attract a large number of customers. It will help the organization retain in the market for a long period of time. The manager has to provide new clothes and accessories according to the requirements of customers. The employees who are working in this department, it is the responsibility of managers to provide proper training and development program to make new and unique clothes.
Advertisement – This is the most essential section of the marketing department in order to promote the brand image of a company in different sectors. The managers have to use different techniques so that they can sell unique clothes. In the advertisement, there are many tools and techniques which can be used by the managers to promote the brand name of the company. It is responsible to give relevant information about the products to