INTRODUCTION Marketing communication or marcom(s) is an essential part of the marketing mix of an organization. It is a complex tool or activity used to convey message of company to the market in which it operates. They are the means or mediums adopted by companies to exchange information to...

INTRODUCTION Planning for growth is very important for every company. Through this, firm can create various strategies so that they can easily expand their operations (Barbour and Deakin, 2012). Company has to create various plans so that all actions and tasks can run successfully. It also help...

INTRODUCTION In the current business environment, firms are using technology in a great way through which they are able to complete all of their work within stipulated period of time and in an effective way. Moreover, in every organization, it is required to motivate the employees to work in right...

INTRODUCTION There is huge importance of Digital technology in business industry as it helps companies whether small, medium or large to achieve growth and success within shorter period of time. It also makes positive impact on the skills and personality of employees working in an organisation....

INTRODUCTION The study focuses on making the effective project plane which in turn will be helpful and effective for the business as to analyse the risk associated with stakeholder analysis. Therefore, there will be the preparation of various matrix, a milestone as well as resource table which...

QUANTITATIVE ANALYSIS Introduction The first part of study will focus on analysing quantitative research. In order to analyse the quantitative study, an article proposed by Coyle-Shapiro and Kessler in 2000 “Consequences of the Psychological Contract for the Employment Relationship: A Large...