Marketing Essentials

INTRODUCTION Communication is a procedure that helps to build mutual understanding between two or more people. Main objective of this process is to exchange ideas, thoughts, information, personal needs and demand to achieve desired outcomes easily. In a business organisation, marketing...

INTRODUCTION In straightforward terms, Marketing implies meeting the prerequisite of both market and customer beneficially. In this manner, it is a social procedure that encourages the association to trade and make value with its potential purchaser. Firms utilize distinctive marketing exercises...

INTRODUCTION International marketing means when company is operating in more than one country.  International marketing is the application of principles of marketing. When company overseas or across national borders than company seems to be International Company. Multinational process of...

INTRODUCTION The Marketing association defines marketing as a set of institutions which are known to deliver value offering to the its distinct customer base or society (Belz and Peattie, 2012). It is an approach which attempts to identify link between customers and offering of an organisation....

INTRODUCTION International marketing can be understood as formulating strategies with basic and complex principles in order to do business more than a nation. It is fundamental for an organisation to rapidly look into various aspects like technology, communicative acts, transit and different...

INTRODUCTION Marketing is one of the effective department which help in performing actions in better way. This sector helps in performing activities to achieve business objectives. There is requirement of various policies which has to be modified as per requirement. Different factors which has to...