INTRODUCTION     Innovation is creating different and unique things so that they can maintain unique image in the market and in minds of all user (Aarikka-Stenroos  and Sandberg, 2012). Through this they can attract many users. Hence firm can increase their revenues and they can...

INTRODUCTION Marketing is the concept through which products and services offering by the company move from the concept of customers (Lees-Marshment,2014). Mainly it done with the coordination of 4P's such as product, price, place and promotion as well these are known as marketing mix tools. It is...

INTRODUCTION Marketing is the crucial tool in which the firm must assess their requirements of their consumers and then incorporate the decisions in order to satisfy those requirements better than the contenders. In this report, various marketing tools are used by the organization for enhancing...

INTRODUCTION Marketing refers to promoting, creating and delivering goods and services to customers and business. Marketing activities not buying a products in stores. It means supplying goods and services to peoples, places, organizations, events, property, experiences etc. Essentially, marketing...

INTRODUCTION Customers are the key stakeholders of business unit. They highly contribute in the success of organization. If entity is able to satisfy consumers then it can sustain in the market for longer duration (Leroi-Werelds and et.al, 2014). Companies have to concentrate on needs of consumers...

INTRODUCTION It is very important for companies to promote their products and services by developing effective marketing strategies. It is because it helps in attracting a large number of people to buy that product. For this, efforts are made by companies such as offering discounts, providing...