INTRODUCTION In current market scenario, marketing is identified as a significant tool that helps a company in their growth and success. Various activities are included in it which assist the manager in effective communication about goods and services to customers (Malhotra, Birks and Wills,...

INTRODUCTION Marketing is considered as an important tool according to the modern business organisation. It includes demands of the customers, understanding of marketplace, market strategies for establishing their business and many more. According to the current market situations if the company...

INTRODUCTION Marketing refers to the process of attracting customer in an effective manner towards respective product or services of the company. It include personal selling, advertising, public relation and sales (Armstrong and et. al., 2014). According to the marketing association, there are set...

INTRODUCTION Pitch can be ascertained as that procedure which help in developing and creating high level of sales amount through the customers awareness regarding specific goods and services in better manner. It is necessary components where firm create awareness to their customers and compel...

INTRODUCTION Customer value management is a business tool which is used to analyse consumer's view and their demand to provide them effective services in order to maximise profits and growth as well (Hammer, 2015). This term basically used to maximise consumer's value in individual manner. This is...

INTRODUCTION Marketing is linked with selling of goods and services at market places in exchange of monetary values. There are various promotional campaign organised in order to maximise sales and achieve targeted customers. This is the most vital part of business organisations. If firms are...