INTRODUCTION In an economy, different business organisations are established with a specific goal to earn maximum profit and growth easily. In this procedure, marketing plays a most important role which is used to maximise the profitability and income of a firm. Marketing is basically used to...

INTRODUCTION Marketing is an essential element which is essentially required to adopt by an organisation in order to spread information about the products and services they offered in market with an objective of attracting and influencing interest and buying behaviour of targeted customers so as...

INTRODUCTION Marketing is considered a crucial process in which goods are bought and sold with respect to satisfying the needs and wants of people at the marketplace. In an organization, the manager plays a vast role in managing organizational activities in the most effective manner as to...

INTRODUCTION Marketing may be defined as the process in which companies create value for clients, customers, society and partners and build good relationship with them in order to achieve predetermined goals or objectives. In other words, marketing considered as management process to identify,...

INTRODUCTION     Innovation is creating different and unique things so that they can maintain unique image in the market and in minds of all user (Aarikka-Stenroos  and Sandberg, 2012). Through this they can attract many users. Hence firm can increase their revenues and they can...

INTRODUCTION Marketing is the concept through which products and services offering by the company move from the concept of customers (Lees-Marshment,2014). Mainly it done with the coordination of 4P's such as product, price, place and promotion as well these are known as marketing mix tools. It is...