INTRODUCTION             Cross culture in context with business organisations is related to the efforts of an organisation to assure that their employees must interact efficiently with people of other cultures in an appropriate manner. ...

INTRODUCTION Ralph Lauren is a global leader company that does its business in designing, marketing and distributing lifestyle products. That lifestyle product is divided into four categories that are apparel, home, accessories and fragrances. This report is going to be discussed ...

INTRODUCTION The marketing environment is a very essential element of business that has the power of influencing the decision-making of any company (Okazaki, 2012). It can be defined as a combination of internal and external forces and factors that affects the decision-making of the company. This ...

INTRODUCTION Marketing is a place where buyers and sellers purchase and sales of goods and services. It is a process of developing, promoting, creating and distributing of products and services. In this includes marketing mix, supply chain, demand & supply, competition, consumers etc. it is ...

INTRODUCTION Marketing function is one of the most important for the business organization. Marketing can be considered as the process that is used by the business organization to improve the business of organization by performing actions like promotion of company product, market research and ...

INTRODUCTION Marketing is a set of activities and process of creation, communication, and exchange offers that have value for customers and society at large. It is a process of distributing goods and services from seller to buyer (Baker and Magnini, 2016). Marketing essential consider marketing ...