INTRODUCTION Branding is the process of developing, improving, and raising the brand which results in achieving a positive outcome. Brand management consists of important elements like customer satisfaction, costing, competition, and in-store display of the store. It is based on the marketing...

INTRODUCTION In marketing, brand management is a process that is used to do analysis and planning of their products and managing the way in which that offering is being promoted in the market. This process will help the organization to develop a good relationship with the target market which is...

INTRODUCTION Digital marketing strategy is considered as a combination of various processes that can help an organization to achieve its goals and objectives (Ashley and Tuten, 2015). There are various ways of digital marketing strategies that can be involved by APIVITA in order to maximize the...

INTRODUCTION Integrated marketing communication is concept which ensures that communications and messages are linked together. It refers to marketing communication that refers to integrate all the methods of brand promotion in order to promote product and services among its customers. In IMC all...

INTRODUCTION Marketing Strategy refers to a comprehensive plan, specifically designed to achieve organization's marketing objectives. Basically, it provides a blueprint for accomplishing these marketing goals and objectives (Christopher and Peck, 2012). It assists in discovering the areas that are...

Management theories is a systematic process to set the foundation and combination of manager's approach and positive work climate for motivation. Management philosophy is refers as the set of beliefs that uses by an individual or a group in the management position to support their decisions which...