INTRODUCTION Marketing is one of the most important divisions of an organisation which helps in promoting and selling of the products. Also, it undertakes other activities like advertisement, promotion, product delivery, etc. This report will also discuss the various concepts of marketing that are ...

INTRODUCTION Today’s business environment is quite competitive and dynamic in nature wherein marketing has gained significant importance in almost every organizations. It encompasses comprehending the market place, offering quality products and services, adopting customer driven marketing ...

INTRODUCTION Marketing is a process of exchanging and managing relationship between customers so that their needs and requirements can be satisfied. Present assignment is based on the product AIRPODS2 that was developed by Apple in the year 2016. Targeted market for this product is United Kingdom ...

INTRODUCTION The idea of marketing is a conviction that any business should investigate consumer inevitably and settle on reasonable actions in order to fulfil those requirements. Numerous organizations have embraced this thought which includes both the process and product specifics concept that ...

INTRODUCTION Marketing refers to the set of activities that are performed by a company for promoting its product or services in front of customers for influencing them to purchase for the same. Marketing plays an essential role in attracting the customers toward the product or enhancing the brand ...

INTRODUCTION Marketing is known as the activity and procedures for developing, communicating, exchanging and delivering offerings that have some value for partners, clients, customers and community at large (Baker and Saren, 2016). This is the function that helps firm in communicating value and ...