INTRODUCTION Marketing is an essential function carried out by business organisation in order to market products and services. It focuses on fulfilling the needs and wants of customers by delivering high quality services to them. It involve number of interrelated activities that have to be...

INTRODUCTION Marketing consider as an important process through which company create as well as exchange values with customers. It is used by marketing manager as a study to build positive relationship with customers by satisfying their needs and wants. It includes selling, advertising,...

INTRODUCTION International banking laws are enacted by the UK government to protect and control foreign banking activities with regard to domestic proceedings and changes. Further, it is with the motive of protecting consumer’s interests against fluctuating interest rates on bank loans. The...

INTRODUCTION For effective business management, understanding marketing principles and techniques are very important to make it successful in the target industry. This report will discuss the concept of marketing and its application used by Arcadia Company located in London, the UK which is a...

INTRODUCTION The Markson family is having a good product which they are selling into the market of London but not having specified strategies to develop their market share the product is dealing with providing IT solutions to other bigger business firms. Complete IT is a small family running a...

AIMS AND OBJECTIVES Aim of the above project is to elaborate the importance of digital technology in terms of exploring the social media in hospitality sector. The main objectives are defined as follows To analyse the trend of social media marketing in hospitality sector: social media is one of...