Introduction Advertising and promotion form some very important aspects of working of business organizations. They are a tool through which target customers can be attracted as well as steps can be taken so as to retain them with the company (Pechmann and et. al, 2005). The present report is...

Introduction to Promotion and Advertisement In modern business world, to become successful, use of promotion and advertisement should be effectively done in order to sustain in the market. Advertisement is a type of marketing communication tool which is used for selling or promoting something. On...

INTRODUCTION TO ADVERTISING AND PROMOTION Advertisement is said to be a mass media content intending towards persuading audiences of readers, listeners and viewers. This action is taken in regard to the organization products, services and ideas. The main objective behind advertising a product is...