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Principles of Developing Manager - Thomas Cook

University: Icon College of Business and technology

  • Unit No: 17
  • Level: Undergraduate/College
  • Pages: 3 / Words 652
  • Paper Type: Assignment
  • Course Code: L/508/3833
  • Downloads: 951

Table of Content

  2. TASK 1
Question :

The scenario of this report is based on evaluating the role of manager within travel and tourism organisation. In this regard, it is required for an individual to pay their maximum attention towards analyzing role and responsibilities related to management practices by considering;

  • Evaluate the principles and practices relevant to management behavior within Thomas Cook.
  • Determine own potential relevant to management perspective.
  • Examine the requirement of managerial skill while working in a service based company as Thomas Cook.
  • Construct a career development plan for specified employment in the context of Thomas Cook.
Answer :
Organization Selected : Thomas Cook


Developing manager is very essential in today’s competitive world. Competition is increasing tremendously which creates an urge among employees to improve their skills, knowledge and competency as per the market demand and trend (Drucker, 2012). Managers are the one who inspire sub-ordinates to work incredibly hard towards achieving business goals and objectives and it also assist in formulating company’s policies and plans as well. The selected organization for this report is Thomas Cook which is leading travel and tour operator in United Kingdom. The report covers different management style, various leadership characteristics, personal development plan, effective communication process, own SWOT analysis, motivational techniques and strategic decision formulated in order to achieve organizational goals and objectives.


1.1 Compare different style of management

The travel sector of UK is growing rapidly that positively impacting the GDP of entire economy. Companies like TUI and Thomas Cook are providing the high quality product and services to target customer. Management style of each company is very from one another. The top management style follows by both TUI and Thomas Cook are different from one another. Each one is having its own unique style of Management to develop and design the goods and services using the needs and trends of the market and providing productive training to employees is resources in an optimum manner. Following are the management style of both companies in order to achieve organizational goals and objectives:

Thomas Cook: The Company gained popularity for its travel and tourism services and also for the role of management and staff so as to keep the potency in design and development of tourism products and services. It has been figured out that, its top management active style of Management for running and controlling business operation and engaging the employees. The mail emphasize on psychological, safety and self-actualization needs that help them in motivating their staff members so that they can perform incredibly hard towards achieving organizational goals and objectives. In addition to that with the help of this management style, they are able to direct their workers and collecting their suggestion or feedback for future improvement. It also assist in planning the future activities to meet the benchmarking standards individual set for each individual. This style is highly effective in terms of motivating workers so that they can perform assigned task in an efficient manner and increase the profitability ratio of company as well.

TUI: This is another globally renowned UK-based travel and tour operator that provide full services to potential customer. In order to provide effective services to their customer and fulfill their needs company is following consultative style of Management. According to the style of Management both supervisor and manager forecast the needs and activities and provide training and motivation to workers so that they can use resources in an optimum manner and meet the requirement in cost efficient way (Moore, Persaud and Torchia, 2011). Management take the suggestion or view point of staff member in terms of developing and designing the plan. With the help of this style management of TOI can easily create two way communication and organizational structure for assigning roles and responsibilities two staff members and managers by analyzing their capabilities and skills.

1.2 Discuss leadership characteristics

The leadership style followed by Thomas Cook is participative and autocratic. In Tourism industry, the autocratic leadership style allow take major decision without the involvement or interference of others. This style of leadership is suitable for those who require close supervision (Koenig, Spor and Ley, 2011).

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