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Marketing Strategy of Arcadia Group Ltd

University: UKCBC College

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 20
Question :

The research project is a way in which questions are answered after researching them. The projects of the research may include series of cases, surveys, analysis of secondary data, etc. With the increase in technologies and use of social platforms and mobile technologies, it has become easy for organizations to grow globally. Using the case study of Arcadia Group Ltd you are required to prepare a project report. You are also required to cover the following questions in your project report.

  • Critically evaluate research methodology and apply it to the research project.
  • Conduct research and analyze it with the chosen business.
  • How outcomes of the research are communicated to the identified stakeholders.
  • How effective is the application of the research methodology? Explain its concept.
Answer :
Organization Selected : Arcadia Group Ltd

INTRODUCTION

Digital technology is a most effective tool that uses to build direct connection between organisation and customers. Now a days, social media and mobile technology implemented as a transformational tool in order to create effectiveness in target market. These techniques play a most important role to gaining attention of customers toward organisation and its services. This report is determine management and marketing strategy of Arcadia Group Ltd which is a British multinational retailing organisation that provide its quality services in high street clothings. This research project determine methods and techniques of data collection that assist to provide brief information of each and every source (Al-Jabri and Sohail, 2012). At last it represent data collection approaches to analyse view of individuals on organisational new strategies as well as planning.

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Primary and Secondary research by using appropriate methods and techniques

Research is a most crucial concept that uses to get brief and descriptive information by proper analysis. Main objective of this process is to examine issues and conflicts to rectify them properly by implementing effective ideas and techniques. All these approaches are beneficial for researcher to get overall information in specified topic. In this procedure data and informations are gathered by considering different methods as Primary or secondary. Therefore, researcher requires to have sufficient as well as appropriate knowledge about these approaches to choose most beneficial between them for their research approaches (Brewster and Hegewisch, 2017). These both analysis methods are distinguish to each others as -

Primary research methods 

This is a most effective methods of research in which data is collected directly through several areas as Interviews, questionnaire and online poll. The information of these tools are determine fresh data that never used before. In this approach, organisation needs to conduct a proper plan to examine brief information for research analysis. Primary research is is very different to secondary data analysis because in it published documents and historical approaches are carried out for final research. Employees of an organisation play a most important role in this by analysing views and opinion of services users on the basis of primary data collection method.

Secondary research methods

This information sources is uses to determine information on the basis of past data as well as existing sources. Secondary approach of data collection is a cost effective that provide pre-determine information to researcher on the basis of their requirement and need (Cascio, 2014). This method is very different to primary analysis because in it analyst can save more time as well as cost by using historical informations. Main advantage of this process is that it provide systematic information as well as corrective view for future process and analysis approach. Major tools and sources of secondary research methods are articles, books and organisation's website. In secondary data collection method, authors provide their view, draw analysis on published documents as well as records. ss

In this research, organisation using primary research methods to analyse authentic information on the basis of questionnaire approach. Through this, they can analyse services user's views as well as opinion towards organisation and its products. In this approach, firms faces several issues that has direct influence in research activities. These conflicts are determined below as-

Cost

Primary research approach is a cost consuming strategy in which is only effective for large scale business firms. For this, organisation needs to keep sufficient funds in order to conducts such research to determine proper data as well as information. Primary analysis approach is also very time consuming that leading a long procedure to get authenticate substance. In this report, specific cost is spend for data analysis on 30 respondents who provide their view on the impact of social media and mobile technologies undertaken in an organisation and their impact on forming relationships with customers.

Ethical Issue

Research analysis is a most effective tool that uses to gather brief information in effective manner (Christopher, 2016). While conducting a research, analyst faces several issues and barriers that influenced in research activities as well as procedure. Problem are requires to analysed by investigator in order to identified effective solution easily. Major ethical issues that analyst faces are confidentiality, integrity as well as honesty to manage them in effective way. The investigator requires to maintained them properly while leading research activities to achieve an target objective. Hence, some others issues that a investigator go through are relevancy of data and authentication of information because results are based on such research approaches.

Questionnaire

Q1) Does adoption of social media tools and mobile technologies are beneficial to create long term relation customers on a global level?

Frequency

Yes

21

No

9

Q2) What are the different benefits which should be gathered from use of mobile technologies and social media tools?

Frequency

Easy connectivity

10

Time saving

12

Cost saving

8

Q3) Identify business advantages that Arcadia Group Ltd grabbing after implementing social media tools and mobile technologies ?

Frequency

Low cost advertising

10

Enhancing sales

10

Create direct relation with customers

10

Q4) Is there any requirement of conducting training program in organisation prior to implementing social media and mobile technologies techniques ?

Frequency

Yes

21

No

9

Q5) Which Division of Arcadia Group Ltd getting maximum benefits by implementing social media and mobile technologies in business operations ?

Frequency

Finance Department

13

Manufacturing Department

3

Marketing Department

14

Q6) What are the major need in effective implementation of mobile applications and social media tools within Arcadia?

Frequency

Build direct relation with global customers

10

Increasing market share

9

Gaining Customers attraction

11

Q7) Does application of social media tools and mobile technologies helps Arcadia to expand their operations worldwide?

Frequency

Yes

25

No

5

Q8) which factor influenced the most due to implementation of mobile technology?

Frequency

Technology

11

Target Market

9

Networking

10

Q9) Does use of different social media platforms helps in improvement of communication process within organisation?

Frequency

Yes

20

No

6

Can' say

4

Q10) Is there any impact of social media and mobile technologies on organisation in modern era ?

Frequency

Agree

24

Disagree

6

Q11) Any suggestion to Arcadia Group Ltd for adopting social media and mobile technologies

Apply appropriate analytical tools, analyse research finding and data

In a research process, data analysis play a most effective role in order to collect proper information on the basis of specific data collection approach. Questionnaire is a method of primary research that uses to gather authenticate information from different individuals.

Theme 1: Adoption of social media tools and mobile technologies are beneficial to create long term relation with global level customers

Q1) Does adoption of social media tools and mobile technologies are beneficial to create long term relation with global level customers?

Frequency

Yes

21

No

9

Interpretation

From the above graphical presentation, it has been analysed that out of 30 candidates, 21 are thinks that implementation of social media as well as mobile technologies are advantageous to get long term relation with global level consumers. Now a days, several organisations uses such techniques in their business process to directly connect with their services users at anytime. Through this, Arcadia Group Ltd can get long term benefits as well as business advantages.

Theme 2: Benefits of implementation of mobile technologies and social media tools in business firm

Q2) What are the different benefits which should be gathered from use of mobile technologies and social media tools?

Frequency

Easy connectivity

10

Time saving

12

Cost saving

8

Interpretation

As per the above representation, it has been analysed that an organisation can easily get several benefits after adopting mobile technology and social media in their business operations. In between 30 respondents, 12 individual are thinks that these activities are time saving, 10 are in the favours of easy connectivity and left candidate thinks that it is also assist to relieve maximum cost. All these are beneficial effects of such business activities.

Theme 3: Business advantages that Arcadia Group Ltd grabbing after implementing social media tools and mobile technologies

Q3) Identify business advantages that Arcadia Group Ltd grabbing after implementing social media tools and mobile technologies ?

Frequency

Low cost advertising

10

Enhancing sales

10

Create direct relation with customers

10

Interpretation

From the above analysis, it has been determined that implementation of mobile technology and social media tool are most beneficial in order to getting desired outcomes easily. Through this Arcadia Group Ltd can get maximum advantages such as low expenses on advertising, assist to build direct relation with consumers and maximise sales of products as well as services. All these benefits helps to getting desired outcomes of business approaches and several techniques.

Theme 4: Requirement of training program in organisation

Q4) Is there any requirement of conducting training program in organisation while implementing social media and mobile technologies techniques ?

Frequency

Yes

21

No

9

Interpretation

From the above graphical representation, it has been identified that in implementation of mobile technology as well as social media require proper working by skilled candidates. For this, management of Arcadia Group Ltd requires to conducts training and learning program in their business firm in order to enhance interpersonal skill and knowledge of their workers. All these activities aid to provide desirable benefits and outcomes to a business firm.

Theme 5: The division who gets maximum benefits of different technologies

Q5) Which Division of Arcadia Group Ltd getting maximum benefits by implementing social media and mobile technologies in business operations ?

Frequency

Finance Department

13

Manufacturing Department

3

Marketing Department

14

Interpretation

According to the statement of above presentation it has been analysed that marketing division of Arcadia Group Ltd getting higher benefits and advantages by implementing mobile technology and social media in their business firm. It will also beneficial for finance department because through this Arcadia Group Ltd can get maximum profitability as well as desirable growth as out of 30 candidates, 13 individuals are thinks the same.

Theme 6: Requirement of effective implementation of mobile applications and social media tools

Q6) What are the major need in effective implementation of mobile applications and social media tools within Arcadia?

Frequency

Build direct relation with global customers

10

Increasing market share

9

Gaining Customers attraction

11

Interpretation

On the basis of above graphs and presentation, it has been analysed that implementation of several digital tools are assist to attain pre-determined goals and objectives of business firm. Arcadia Group Ltd can get maximum customers attraction toward their product as well as services after adopting mobile technology or social media tool for their operational approaches as 11 individual are in its favour. Through this, they can also build long term as well as direct relation with target users.

Theme 7: Effectiveness of social media tools and mobile technologies in order to expand their operations worldwide

Q7) Does application of social media tools and mobile technologies helps Arcadia to expand their operations worldwide?

Frequency

Yes

25

No

5

Interpretation

According to the above analysis process, it has been determined that application of social media tools and mobile technologies helps Arcadia to expand their operations worldwide. In this process out of 30 respondents, 25 are in its favour while as 5 individual are not thinks the same. For the given organisation, main objective is to build direct relation with their services users at global level.

Theme 8: Element that has major impact on different mobile technologies

Q8) What element has major impact upon implementation of Mobile technologies?

Frequency

Technology

11

Target Market

9

Networking

10

Interpretation

From the above graphical representation it has been identified that implementation of mobile technology is required effectiveness of different elements. For this, in-between 30 respondents, 11 individuals are thinks that technology has major impact on mobile tools while 10 candidates are in the favour of networking and processing. All these are most beneficial tool that aid to achieve desired objective of target organisation in future.

Theme 9: Social media platforms that aid to improve communication process within organisation

Q9) Does use of different social media platforms helps in improvement of communication process within organisation?

Frequency

Yes

20

No

6

Can' say

4

Interpretation 

As per the above presentation, it has been analysed that implementation of digitalization helps to improve communication approaches of a business organisation. In this process, out of 30 respondents 20 individual are thinks the same while 10 candidates are not. Main objective of Arcadia Group Ltd toward adopting social media technology as well as mobile technology is to resolve issues and conflicts of customers by communicating with them effectively.

Theme 10: Any impact of social media and mobile technologies on organisation

Q10) Is there any impact of social media and mobile technologies on organisation in modern era ?

Frequency

Agree

24

Disagree

6

Interpretation

As per the above graphical presentation, it has been analysed that mobile technology has direct impact on business profitability and growth in modern era. By implementing this, Arcadia Group Ltd can get business advantages effectively. In this process out of 30 candidates, 24 are thinks the same while as 6 respondents are not. Through these activities, management of Arcadia Group Ltd can achieve desired growth and outcomes.

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Communicate research outcomes in an appropriate manner for the intended audience

In this section of research, investigator examine effective data and information in order to identify target objectives of research properly. Analyst needs to examine authentic information from effective and relevant sources. This section of research project is uses gather proper information in order to determine effective result. Through this section, analyst can easily provide their own overviews on several collective elements (Costen and Salazar, 2011). All these approaches of research is used to gather information on the basis of different question that assist to resolve issues in appropriate way. Through this process the outcomes are attained by application of mobile technology and social media which is build proper connection with customers at global level. After this, recommendation is consider on the basis of results and outcomes. There are the research reviews are determined as -

The significance of social media and mobile technology in the Arcadia Group Ltd

In a business organisation, management uses different marketing tools and techniques in order to maximise sales of their products and services. In current era, social media tools and mobile technology has major impact on these activities that assist to build direct connection with target as well as global level customers. For Arcadia Group Ltd, these techniques are more significance in order to attain future objectives easily. Social media tools and techniques helps to create awareness of business services to maximise traffic toward organisation. Through this customer's are got attracted in order to buy several products of business firm. Through this, Arcadia Group Ltd enhance their profitability as well as growth.

The impact of social media of building effective relationship with customers at global level.

Now days, each business organisation wants to expand their business structure on global level but this is a most expensive method in which firm needs to consider maximum funds and capital. Social media tool are provide effectiveness in such activities in order to build direct connection with global level customers on the basis of several online methods (Ford, 2014). In current era, customers uses are fond of buying products through online methods because these are time saving and provide exact facilities to them at different places. In this process mobile technology and social media tool aid to build direct connection with various customers on international level.

The major effectiveness of mobile technologies in developing social media marketing.

In current era, mobile technology assist to provide various information to services users easily. For an business organisation, these business activities helps to maximise sales and profitability to get desired success and outcomes. Through this, Arcadia Group Ltd can build direct connection with their services users. Social media and mobile technology are uses as a promotional and advertising tool in which several business firms spread information of their services on different platform (Kolb, 2014). These are the most effective approaches that assist to resolve issues and conflicts of customers by analysing their views and opinions. These tools and techniques assist to make appropriate changes and modification in products and services. Through this, Arcadia Group Ltd can provide higher satisfaction to their customers. From this analysis and research process, it has been concluded that mobile technology is a most effective element that aid to developing social media marketing for promote organisational services at global level market.

CONCLUSION

From the above report it has been summarised that digital technology is most appropriate tool for a business organisation. These activities assist in promotional as well as marketing approaches of firm. Through this, a business organisation can easily build direct connection with their customers at global level. This research represent several techniques in order to attain target objectives. For this researcher implement primary research methods in which questionnaire technique assist to analyse individual's view and opinion to business strategy. Research outcome is also a appropriate method that provide final outcomes upon research objectives.

You may also read this sample: Internal and External Factor of Business

Reflection on the effectiveness of research methods and techniques

Research is consider as a most effective tool that assist to provide proper as well as brief information to investigator. In this analysis approach, I examine effective information on effectiveness of social media and mobile technology. For this, I create research objectives to get authenticate information for it. In this procedure, I uses information from specified data collection method that aid me to get proper examination. Main objective of this process is to get effective results. Through this, I can resolve issues that can arise in a specific topic. To collect effective data and information, I uses primary methodology that assist me to analyse individual as well as services users view and opinion properly. Secondary approach of data collection is also a very appropriate tool but it represent historic as well as predetermined information. After this, recommendation take a part in which I analyse further requirement that requires to implement for future research procedure. By conducting this research, I attain my target objectives effectively that assist me to analyse advantages of disadvantages of digital technology as well as its tools.

Determine alternative research methodologies for the project

This research project is based on primary collective information in which data is collected by primary methodology. This report is represent authenticate information and data by questionnaire methods which is a most effective approach that aid to provide proper data on the basis of services user's own views and opinions. In this research, alternative method can uses as Interview which is also a appropriate technique and major advantage is that in it researcher can analyse direct view of individual by asking them several questions as well as it is unbiased (Kumar, 2012). Interview is a time consuming technique in which data gathering activities takes maximum time by taking informations from individuals. Questionnaire is a effective tools in the comparison of interview because in this analyse can collect various information from alternate individual at a specific time. It is a time saving approach that assist to provide fresh information to researcher easily.

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