Following questions are required to be answered in completion of this report:
- Differentiate the ways in which change affect the strategy and operations of different organisations.
- Discuss about the impact which is created on organisational behavior because of drivers of change.
- Determine how barriers of change affect decision making of leaders.
- Implement leadership approaches so that change can be brought in Hilton Hotel.
INTRODUCTION
There is always need of bringing improvisation within the company who are working within marketplace as without there are chances that company might loose competitive advantage and may not satisfy the actual needs for the loyal kind of customers (Aslan and Reigeluth, 2013). There are certain modifications which has to take place due to change in trends, taste of customers and others. In aspect of business, they mainly form up of strategic, tactical, leadership and technical changes. This in turn will mainly impact the level of performance and the people adversely. Structure of Change management has to be introduced with the motive of reducing the impacts and thus this can allow them for having advantage of high level of competition among competitors. Company chosen for this report is Hotel Hilton and Marriott Groups as both are MNC's and deal in hospitality sector across the globe. There are certain things which will be discussed within this report like impact of change on both of companies. This also covers up the external and internal factors for obstacles, force field analysis and approaches of leadership.
TASK 1
P1 Influence of change on different organisation
Change play key role in influencing overall performance and operation of the company either in direct or in-direct manner. It usually occurs in any form like technological, political, market trend, cultural, customer choices and needs etc. Any change that takes place in a company and posses direct influence on business activities are termed as organizational change. It is also relate with modifying or altering workflow and management structure. It is really essential for company to adapt themselves as per the current change so that they are able to gain high competitive advantage in the market place. According to definition given by John Stroke, “Change can be describe as a process that enable company to re-design its working structure and processes that have direct or indirect impact on its entire functioning (Booth, Wade and Walker, 2014). Both Hilton and Marriott Hotel have undergo change that assist them in retaining and maintaining loyal customers for longer run.
Change in Hilton Hotel:
Recently, the chief executive officer of Hilton Group has decided to step down from his position. This results in formulating new policies and strategies by management as they believe that working style and thinking of newly joined CEO is different from the previous one. Another change that taken into consideration by Hilton Group is technological oriented change.
Old and new strategy:
In the given scenario, it can be interpreted that Hilton Hotel is not doing anything related with retaining its customer for longer period. By doing this, they are not able to attract extensive amount of customers (Carrington, Deppeler and Moss, 2010). As a result, profitability of the firm get adversely affected. But ow the company has changed its strategy towards building strong relationship with its customers. Their mangers have decided to come up with new loyalty programmes so that they can easily attract customer. In addition to that, their customer has to wait a long at reception. In order to reduce the waiting time of customers, they have launched its online mobile application where customer can take the benefit of advance booking. In addition to that, expansion of its chain is their another major concern. They can take the advantage of opening their hotel in developing countries like China, India where they have the opportunity to capture large market share. This also help in generating higher sales and profitability ratio. Another technological change that was taken into account was in the form of introducing its own mobile application that enable them to gain high competitive advantage in the market place. Technological changes always consider the most significant change towards generating higher market share and fulfil customer requirement in an adequate manner.
Change in Marriott
Due to change in political condition of the country, it is chiefly important for respective firm to formulate such plans and policies that help them in gaining high competitive advantage in the country. Another major concern that makes Marriott to undergo change is in the form of increase in living wages of employees.
Old and New Strategy: Marriott gained popularity for expanding its business operation and activities on large level. But due to ongoing political instability in they country, it has become difficult for them to expand its operation on global level. However in order to deal with such kind of situation, the company is required to make new policies and strategies that help them in attracting large number of customer and providing services according to the needs and wants of potential buyers (Clarke and Persaud, 2011) In addition to that, with the application of new strategies, wastage of resources can be controlled and use available resources in an optimum manner.
P2 Impact of internal and external drivers of change on leadership, individual and team
There are two factors that exist in workplace that affect working and functionality of company in a positive and negative manner. It depend upon company how they react or respond to the change. Their response towards change will determine whether it is going to affect its operation either in a positive manner or in a negative manner (Doppelt, 2017). Here the role of leader is very crucial as it leads to figure out and critically assess each and every concerned aspect that leads to run business operation smoothly. These forces are known as driving forces that are further classified as into Internal and External Factors.
Impact of Internal Drivers: These are usually found within the organization only and are under the control of company.
Worker Morale: Strength and confidence level of individual or colleague is pivotal for the achievement of organization. Representative with bring down assurance or responsibility towards work antagonistically affect the execution of different specialists too. Therefore it is essential for each business worry to advance inspiration among their workforce. This can be as money related or non-fiscal. Pioneers are require to tune in to their representatives and evaluate their commitment.
Strength: Relation of Hilton Group is showing signs of improvement with their providers. This is having constructive outcome on authority style of pioneer as their certainty is expanding. Their are different groups like obtaining, who are getting taking in new things from provider of organization in light of fine association with them.
Weakness: Employees of this association answer to head of two division. This make disarray in the store and friends too. One can state this is primary purpose for high number of inward clashes in this undertaking.
Opportunities: Scope of market extension in European and Latin American is high. Hilton Group can take the advantage of expanding its market share and customer base by opening more number of chain in other developing country.
Impact of External Drivers: These are found outside the company and possess direct impact on overall functioning of the company (Fullan 2014).
Economic Condition: A private relationship exist between financial condition and business undertaking. The working and execution of organization depend on-going financial condition.
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