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Understanding and Leading Change - Holiday Inn

University: Regent College of London

  • Unit No: 17
  • Level: Undergraduate/College
  • Pages: 3 / Words 861
  • Paper Type: Assignment
  • Course Code: L/508/0482
  • Downloads: 508

Table of Content

  2. TASK 1
Question :

The scenario of this report discusses that a trainee manager of consultancy firm has been asked to construct a report by considering internal and external change management process which an organisation requires to implement. In this regard, it is required to evaluate models and framework of change, drivers of change etc.

  • Evaluate different ways in which change impacts business upon strategy and operations of Holiday Inn.
  • Analyse the influence of drivers of change have on organisational behaviour of Holiday Inn.
  • Identify how barriers to change influence impact leadership decision making within Holiday Inn.
  • Provide a clear application of leadership approaches to changes initiatives.
Answer :
Organization Selected : Holiday Inn


Change management define as system of stimulating resistance and challenges regarding choices of people, behaviours, habits and many things. On other side, it may concern with particular project as well as initiatives for the purpose of improving performance, seize opportunities and address key issues or problems, and several activities which can be possible through changes processes. Company undertake job roles, organisational structures or types and utilisation of various technologies for attaining set goals or objectives in an effective manner. Change management may be defined as discipline to provide guidelines that how to prepare, equip and support to people for successful adoptions of changes to drive company's success and best outcomes as well (Alkahtani, 2011). This report is based on Holiday Inn, and Radisson that belongs to hospitality industry and describe that how they are adopting strategies and operations with identifying impacts. This will also analyse internal, external changes which affects the team individual and leadership behaviours. There are explain various measures for minimising negative impacts of changes. There can be occurs some barriers which has major impacts on decision-making procedures of leaders so leadership approaches are required for facing such challenges and deals with changes in the business organisation.


P1 Comparing different organisations and major impact of change on strategy and operations

In the present era, every organisations are trying to increasing markets shares, goodwill and profits while running business operations. They consider several changes for making work more effective and efficient so that predetermined goals can be accomplished. There must be required to undertake these changes or challenges which depends on the environmental factors and its impacts on the business functions (Anderson, 2010). Therefore, organisation required to formulate strategies, and make better plans for surviving in critical situations by considering organisational culture, policies or procedures, code of conducts, rules or regulations, and various things that are required to deal with such changes in an effective manner. It is necessary to undertake such changes and motivate to every individual regarding adopting these challenges or accept adaptations so that goals or targets can be accomplished for getting success. Organisations always focus on formulating various strategies and actions plan so that particular situations can be handled and they can survive in competitive environment in more effective ways.

Holiday Inn and Radisson is dealing in international market in hospitality industries as there are number of countries in which they have operated business for attaining goals and increase reputations as well. They are providing several services or facilities for satisfying customers desired needs or wants and they also try to become customers first choice by treating them in more effective ways (Anderson, 2010). It can be seen that there are tough competition in the marketplace as many of competitors are developing their business by adopting best techniques or business strategies so that they can make good positions in the market place. Holiday Inn and Radisson have good image in the global market because they always manage or maintain their brand image by undertaking various promotional tools or techniques in more effective manner.

Holiday Inn

it is a British owned American Hotel which is subsidiary of Inter Continental Hotel group. This hotel was founded as US motel chains and has grown to become world's largest hotel in the market. There are at least 1,145 hotels available of Holiday Inn at different countries. Its headquartered in Buckinghamshire, United Kingdom.

Radisson Hotels

It is an international hotel company which is subsidiary of Radisson Hotel Group and it has operated in different brands such as Radisson Blue, Red and Country Inn & Suits. There are around 990 areas or locations where this hotel available in 73 countries. Its headquartered in Minnesota, United States.

They both are leading international market and have good image among competitors so they undertake their brand image and promote business at global level in more effective manner. It is necessary to formulate better strategies and action plans so that goodwill can be increased and also generate more profits by giving best services to people (Bingham, 2010). Both hotels focus on adopting various changes and challenges that can occurs in the hospitality industries because they have major impacts on the business operations. Therefore, it is necessary to consider these factors and adopt best tools or techniques regarding providing luxury rooms, various facilities as clean environment, good food, luxury bathrooms, online booking services and many more. Here are elaborated some major differences as well as comparison between Holiday Inn, and Radisson such as:


Holiday Inn


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