Digital technology plays a significant role in the growth and success of an organisation as it makes easy to operate business more smoothly. To identify the importance and role of digital technology, you are asked to conduct a research by considering following points:
Introduce background of chosen organisation i.e. Vodafone with the rationale of undertaking present topic of research.
- Conduct Literature review to support the research topic by including the thoughts and views of different authors.
- Explain the methodology along with its different methods used in conducting present research.
- Determine the timeline of research work by producing Gantt chart and work breakdown structure.
INTRODUCTION
Digital technology is important and essential part for the each and every organisation to maximise their sales and revenues (Prajogo and Olhager, 2012). It is also beneficial for the growth and development of company. In this report chosen organisation is Vodafone, it is a telecommunication company in United Kingdom. This report is based on different parts which cover research methodology, types of research and many other parts.
TASK 1
P1: Research proposal which clearly define question and hypothesis with literature review
At present times, adoption of digital technology must required by every organisation irrespective of size whether small, medium or large to achieve competitive advantage. It brings efficiency in work and make easy for organisation to achieve skilled and qualified workforce. For example, placing an advertisement about the vacant job in Vodafone along with the job details and person specification on company's website easily grabs an attention of large number of candidates across worldwide (Brewster and Hegewisch, 2017). As there are large number of people are using internet thus the chances of getting maximum number of applicants for the vacant job are very high.
Research Aim:
It includes the target on the basis of which entire research is based as in given study, the main aim behind conducting research is “ To ascertain the benefits of website on building capable workforce for an organisation”. A case study on Vodafone.
Research Objectives:
- To make proper evaluation on website as a digital technique and its benefits to Vodafone.
- To identify the impact of website in attracting skilled and knowledgeable candidates for Vodafone.
- To determine the relationship between digital technologies and expansion of organisation.
- To find out optimum ways with the help o which Vodafone can able to achieve competitive advantage.
Research Questions:
- How to find out the effectiveness of using website as a digital tool along with their benefits to Vodafone.
- What are the main impact of website in fulfilling the requirements of workforce in Vodafone.
- How digital technologies help in growing business of Vodafone.
- What are an effective ways which supports an organisation to achieve competitive advantage.
P2) Research methods and approaches to primary and secondary research
Research is considered as an in-depth study of subject and object which mainly associated with exploring and elaborating the structure of organisation. Research methodology is the process of collection of data, information, collaboration and cooperation of information in effective and efficient manner (Pollock, Wick and Jefferson, 2015). There are sorts of philosophies and methodologies which are used to execute unmistakable advances investigate with a particular ultimate objective to accomplish goals and focuses of research in genuine way. Research methodologies helps to get accurate information and details related to compressing the information and details in more summarised and compressing way. This prompts keep up feasibility in performing different sorts of research process in convincing way. In this wander there are two remarkable sorts of research frameworks which are used to perform different condition and condition of research.
Quantitative Research: This system is used to find the result in exploratory edge. This examination relies upon the aggregation of data and information which are worried on to pass on it as a speculation. Specialist set up the report of research as composing, they are as various research which are being created by the affiliation remembering the ultimate objective to find the differing sorts of research in proper way.
Qualitative Research: This is a standout amongst the most essential strategy among all the technique which are used by the expert remembering the ultimate objective to choose the distinctive data and information of research in ground-breaking way (Moser, 2012). The possibility of this examination is more subjective and differing sorts of gatherings which are taken by the analyst. This approach is used by the pro to comprehend the quantitative bit of the examination method this prompts accomplish various sorts of steps incorporate into the investigation which are related to the numerical bit of research in fruitful way.
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TASK 2
P3) Conduct primary and secondary research by using appropriate methods and techniques
Primary and secondary research are important for the researcher in order to analysis basic needs and wants of the customers about the digitalisation. It is necessary and essential for the Vodafone to have an essential knowing in respect to techniques and application which are essential in organising a research in an effective way in which some tools are determined as under:
Cost: It is depict to be the main part of small as well as big organisation. It is essential for an investigator to keep an appropriate flow of capital in respect to organising whole research activities effectively (Kolb, 2014). The potential cost of this task is not maximum as in this observation is completed among the 20 people who are applying website services, social media and many other to gather information by their individual experience.
Ethical Issue: It is another part of the research which is arise while conducting an effective investigation. Cost as well as time is included as the main problem which requires to kept by investigator at the period of organising a research (Ford, 2014). It is also important for investigator to maintain the individual information confidential in order to ensuring their answering regarding the safety of their individual data.
| Questionnaire | |
| Q1) Does the implementation of digital technology are beneficial and important for the growth of Vodafone? | Frequency |
| Yes | 16 |
| No | 4 |
| Q2) What are the main advantages of applying website technologies or many other tools for an enterprise? | Frequency |
| Low cost advertising | 8 |
| Visibility | 5 |
| Accessibility | 3 |
| Enhancing sales | 4 |
| Q3) Does the development of website is beneficial for maintaining employees of Vodafone? | Frequency |
| Agree | 15 |
| Disagree | 5 |
| Q4) Who are the regular users of business website within the organisational environment? | Frequency |
| Suppliers | 8 |
| Customers | 8 |
| Investors | 4 |
| Q5) What are the main significance of website for clients? | Frequency |
| Proper information sharing | 8 |
| Easy Connectivity | 7 |
| 24 Hours Services | 7 |
| Easy Understanding | 8 |
| Q6) Any recommendation to Vodafone related with social media. |
P4 Apply appropriate analytical tools, analyse research finding and data
Theme 1: Benefits of digital technology
| Q1) Does the implementation of digital technology are beneficial and important for the growth of Vodafone? | Frequency |
| Yes | 16 |
| No | 4 |
Interpretation: As per this graph that determined the benefits of implementing digital technology on the growth and development of Vodafone. In this 16 out of 20 responders are say yes and rest of the population are not agree.
Theme 2: Advantages of website technology
| Q2) What are the main advantages of applying website technologies or many other tools for an enterprise? | Frequency |
| Low cost advertising | 8 |
| Visibility | 5 |
| Accessibility | 3 |
| Enhancing sales | 4 |
Interpretation: As per the above mentioned graph that shown the advantages of applying websites. In this 8 out of 20 are say it is low cost advertising, 5 are agree about it is a visibility and many other are say it support in enhancing of sales.
Theme 3: Development of website
| Q3) Does the development of website is beneficial for maintaining employees of Vodafone? | Frequency |
| Agree | 15 |
| Disagree | 5 |
Interpretation: As per this graph that shown the benefits of digitalisation in maintaining employees relation. In this 15 out of 20 are agree and rest of the population are disagree about this concept.
Theme 4: Regular user of the business websites
| Q4) Who are the regular users of business website within the organisational environment? | Frequency |
| Suppliers | 8 |
| Customers | 8 |
| Investors | 4 |
Interpretation: As per this graph that determined the daily user of applying digital technology. In this 8 are suppliers, another 8 are customers and rest of the part are investors.
Theme 5: Significance of websites
| Q5) What are the main significance of website for clients? | Frequency |
| Proper information sharing | 8 |
| Easy Connectivity | 7 |
| 24 Hours Services | 7 |
| Easy Understanding | 8 |
Interpretation: As per this graph that determined the significance of websites to the organisation. In this 8 out of 20 are say it is a proper information sharing tool, 7 are say it is easy to connect and rest of the population has different views.
TASK 3
P4 )Communicate research outcomes in an appropriate manner for the intended audience
In this era of cut throat competition organizations in order to maintain their position and to attain sustainability puts needs and wants of its customers as the point of focus. In this phase of digitalization firms are making use of various innovative tools for maintaining and enhancing communication with its clients (Shultz and Adams, 2012). Out of many website is one of the most effective source of capturing attention of large market segment that enables firm to attain growth and success. It helps firm to promote its business at various national and international platforms thereby enhancing its brand value. Having a website makes it easy for firm like Vodafone to maintain cordial relationship with its potential customers by addressing their issues and queries by taking their feedbacks and suggestions.
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The influence of website in building capable workforce for Vodafone
In Vodafone, major responsibilities of line manger is to recruit potential employees in order to improve and enhance efficiency of its business operations and to create value for achieving growth and success (Salas and et. al., 2012). As today people are more inclined towards using online technology fort undertaking their routine works , website forms an efficient option to provide information such as various products , schemes etc. that are been offered by company to large number of audience in less time and in cost effective manner.
The relationship between digital technologies and the growth of business organisation.
There is positive relationship between digitalization and success of the firm as it helps Vodafone to apply various innovative techniques for attaining its objectives. As firm strives to work with motive of diversifying its operations digital technology helps in capturing wider audience leading to attaining high profitability and growth.
TASK 4
P5) Reflection on the effectiveness of research methods and techniques
Research is identify to be a essential parts, in which research methods plays important role and duty in carry out the investigation activities effectively. The gathering of information is analysed as the most important comments and the entire research activities are mainly relay on the information which are assembled by the researcher (McGrath, 2012). In the actual investigation work primary as well as secondary method are followed by the investigator as to wind up of the research task in an accurate way. Secondary source is an impressive in organising the part of literature review via analysing the opinion as well as perception of different authors and writers. Beside this primary data is collected via organising survey by set up questionnaire as this is the foremost approach to collect relevant and impressive info for the investigation. Questionnaire is identify as an effective techniques which is essential for collecting accurate information via filling the some questionnaire from the answering.
P6) Determine alternative research methodologies for the project
A firm can opt for various alternate methods for to be effective and efficient in conducting research for its project. For conducting this research, I have opted to choose questionnaire method that is the most authentic and efficient way to get first hand information directly from the respondents. Another method that could be considered for conducting research such as by taking interview, under which research has a series of questions that is being asked from the individual directly (Costen and Salazar, 2011). Thus, giving alternate between the two methods I will choose interview method to for gathering information and data for the purpose of my research. It is because it will allow me to ask more detailed questions and to efficiently know about respondents personal perception, opinions and feelings .Also the response rate of individual is high in case of interview.
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