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Operational and Supply Chain Issues in Bentley

University: University of Roehampton

  • Unit No: 2
  • Level: Post Graduate/University
  • Pages: 11 / Words 2843
  • Paper Type: Assignment
  • Course Code: QAB020N502A
  • Downloads: 33
Question :

Student needs to answer following questions which are given below:

  1. Knowledge outcome-  Explain your understanding of operations, SCM and logistics in an organisation and how they contribute for the success of the company.
  2. Transferable Skill outcome-  You must consider the complex scenario which is related to operations, logistics and SCM. Furthermore, implement quantities and qualities methods to provide the solutions.
Answer :
Organization Selected : Bentley

INTRODUCTION

Automotive industry is one of the key sectors across world. So, it is very important for the organizations to manage the work effectively in order to enhance their performance in respective industry. Understanding operations, logistics and supply chain management is very important for any organization in order to perform well in the relevant sector. It is crucial for the industry to increase their sales and production as well. Present report will study about Bentley which is a British manufacturer and marketer of luxurious cars and SUV's. Company was founded by H. M. Bentley and W. O. Bentley on 18th January 1919 in Cricklewood, North London, United Kingdom. It is headquartered in Crewe, England, United Kingdom. This assessment will focus on operational and supply chain issues in company by considering its operational management. Managing people in operations and supply chain and logistics mix i.e. channels, networks, transportation, managing inventory and capacity are the two core areas of Bentley which will be addressed in this report. Various theories related to operations, logistics and supply chain management (SCM) will also be explained in this report which will be very helpful in enhancing their services.

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CRITICAL REVIEW

Automobile industry is the major component of economic growth in all industrialized countries. Operations, logistics and supply chain management (SCM) plays an important role in automotive industry as these help in managing their work effectively and it is a widespread activity embracing all sectors of the economy. Operational management plays an important role for Bentley as it helps in identifying their potential future. Having a good command in operations will lead Bentley to achieve their goals and targets which will eventually increases their sales and production (Christopher, 2016). It has become very crucial for them to deliver the best services to the customers in order to increase their profitability ratio.

In order to get competitive edge, it is crucial for Bentley to have good logistics and supply chain management (SCM). Logistics is a process in organization which helps in managing the flow of their goods and services, that is, from the origin point to their final destination i.e. to its customer. For Bentley, this logistics will involve elements like materials, machines, equipment, etc. Logistics is concerned with both material and information flow (Wisner, Tan and Leong, 2014). This process is very helpful in understanding the link between the manufacturing processes and marketing operations, respectively. Logistics has several areas in which Bentley has to perform better in order to get the best outcomes in terms of network design, transportation and inventory management. Supply chain management (SCM) is the process which helps in managing the outflow of all their services and goods which can include tranportation and storage of their raw materials, work-in-process inventory, etc (Prajogo, Oke and Olhager, 2016).

Two main elements in which Bentley has to make significant changes uin order to enhancee their performance in operation, logistics and supply chain management component which has an important role in automotive industry are managing people in operations and supply chain in the organization and logistics mix, which includes factors like, channels, networks, transportation, managing inventory and capacity (Govindan, Soleimani and Kannan, 2015). Bentley is a famous brand in automotive industry and so, it is crucial for them to have effective management in their organization. For this, they have used high quality of technology in their service delivery systems or manufacturing processes. Bentley uses Bentley and Siemens PLM Software in their company to manage all their processes smoothly. These two systems help them in improving their services (Swink, M. and et.al., 2017).

Supply Chain Management

Siemens PLM Software helps them in providing the best product life cycle management (PLM) software, systems and services which are useful for them, whereas, Bentley system helps in giving services like engineers, professionals, constructors and owner-operators along with software solutions which can be used in company for various functions, for example, in designing, constructing and in operations of their infrastructure as well (Tatoglu and et.al., 2016). These two software together can be a great tool for them in enhancing their services and processes which ultimately helps in growing their business. For gaining improvement in their system, they can apply some other technologies as well. These can also assist them in delivering their services in the market in which it serves. This helps in attracting more customers to buy their services (Bozarth and Handfield, 2019).

Operations can help any organization in improving their performance as it can help in transforming the resources or data in a desired good or service, respectively and creates value to their customers. Supply chain includes various components in it such as supplier, manufacturer, distributor, retailer and finally consumers. So, it becomes difficult for them sometimes to manage all these effectively. For the improvement, there are various theories related to operations, logistics and supply chain management which can help them in managing their work effectively. It is also important to emphasize the synergies in between practice and the development of theory in operations management and in supply chain management. Operations management typically focuses on improving processes within an organization whereas, supply chain management uses and advances theory, tools and practices for operations across organizations (Wang and et.al., 2015).

Managing people in operations and supply chain in the organization is a very tough task for Bentley. It is very important for them to train their staff accordingly which can help them to understand the supply chain of company effectively. Having effective operational management can be very helpful for them. Logistics mix includes elements like channels, networks, transportation, managing inventory and capacity. All these play an important in the supply chain management of Bentley (Asset Performance Management Solution, 2018). Channels and networks are crucial in order to maintain the distribution of their services in market effectively. Working in an automotive industry has become very important for them to manage the transportation of their goods to the customers. Having all these facilities will help in giving them a positive impact.

For Bentley, they have to enhance their logistics and supply chain management in order to achieve their aim and objectives from business. Theories like Network Theory (NT) which helps in understanding the wider concept of the inter-organisational interactions. It also assists in highlighting the network environments within organization and helps in recognizing the influence of partner–partner relationships on an organization’s operations system. This can be a very useful theory or practice for Bentley to make significant improvement in their channels and network section. Other than this, there are theories like Resource Dependence Theory (RDT) which can help in focusing on exchange of resources which company lacks (Bentley Systems and Siemens PLM Software, 2014). It will be beneficiary for Bentley to have all the resources which they require and can also enhance the process of value creation for their employees and customers as well. Various strategies, such as, resource manipulation and control exertion can help them in managing uncertainty and business transactions in the organization.

All these factors which are included in the operations, logistics and supply chain management have to be managed properly in order to perform their work effectively, hence this will help them in enhancing their performance as well. Bentley has a strong and good management team which helps them in performing every duty in the organization with responsibility (Hazen and et.al., 2018).

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ANALYTICAL DISCUSSION

Operations management is a concept which helps the organization in designing, in making significant improvement and transformation processes which can help them in creating value for their customers by converting inputs, such as raw materials, labor, and/or customers into outputs, such as goods or services. It is one of the major or essential function for Bentley as it helps in managing their financial status, marketing processes, their operations, etc. For Bentley, managing their operations management can provide them a huge positive impact on their business as this will help them in delivering the best services to their clients and making them satisfied from that service (Touboulic and Walker, 2015). For automotive industry, this is crucial to have effective operation management in organizations operating in it.

Bentley uses various software which helps them in enhancing their operation management in the organization, such as, Asset performance Management (APM) Software which assist them in allowing them to capture and analyzing their working capacity or capability. This process also helps in improving their asset performance, reducing their costs, and also helps in facilitating their critical decision making process in their core business operations (Monczka and et.al., 2015). This process or software helps in addressing all the issues which can arise in the organization. Proper monitoring of all the processes is also very important for Bentley as well.

With the help of such technology it can help them in enhancing their operation, logistics and supply management chain (SCM) effectively. Use of Asset Performance Management (APM) by Bentley can help them in providing the best result which convey their factors, like, operations, engineering and maintenance as well, to manage all these business processes in a structured decision-support environment in the organization. To manage all these, it is essential for Bentley to have good and skilled employees in their organization which can help them in addressing all these issues related to operations, logistics and supply chain in the organization (Solutions for Process Manufacturing Infrastructure, 2018). This will also aid in providing them support in reducing the impact of risk to their business as well.

To manage their work effectively, Bentley can implement various strategies into their system which can help them in achieving their target and objectives. This will also aid in enhancing their performance and increasing their sales and production inn their respective industry of automobile. There are various factors which can help Bentley in order to maximize their performance, for example,

  • They can provide multi-discipline engineering teams in their organization which can also include external contractors as well to increase their working capacity.
    • They can have proper management of all their employees by managing their daily activities and tasks.
    • Effective or proper maintenance of their work and asset performance strategies can give them a positive impact on their business activity.
    • Managing life cycle management of their process manufacturing infrastructure is also very important for Bentley as well.

By focusing on the latest technology in the auto mobile industry, Bentley can implement some new and innovative ideas into their system in order to enhance their production rate. With this Bentley can examine issues concerned with production and operations management in the automotive industry. This will help them in having all the latest tools and technology for their company through which they can improve their operation management. Having effective operations, logistics and supply chain in the organization it can assist them in having a good and controlled management for them and for their employees as well (Jacobs, Chase and Lummus, 2014). Applying various theories and models into their system is another option which they can implement in order to achieve their objectives and targets. The main objective of Bentley from their business is to transform their resources into goods and services to make their customer satisfied from their services. Proper and accurate management can aid in delivering the services to their client in the best way possible which can provide them a positive impact on their business.

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Operations management for any organization is important for them in making a significant improvement. There are so many factors which comes under this management, for example, production planning and control, quality control, etc. all these have to be effectively analysed by Bentley (Mangan, Lalwani and Lalwani, 2016). These processes helps in determining how the goods and services of Bentley will be produced and what are the manufacturing facilities they are providing to their employees. They must solicit and respond to feedback they get from their customers and make appropriate changes where needed. And to improve the quality of their goods and service, they can implement some parameter on the basis of which their quality will be checked. In this way they cam improve their operation management effectively. Having skilled and trained employees is a crucial factor for them as they can impact their business to a large extent. If they are able to understand their work properly them they can put their best efforts for the organization (Wang and et.al., 2015). These can aid any organization in improving their performance as it can help in transforming their resource or data into a desired good or service, respectively.

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CONCLUSION AND RECOMMENDATIONS

This report aimed to develop a holistic framework of operations, logistics and supply chain management of Bentley. It also explained its importance and critically reviewed theses processes for the organization along with some key theories, such as, network theory (NT) and resource dependence theory (RDT), which can be used in the extant supply chain for the organization as well, which helped in giving better understanding of the topic. Moreover, it also explained about various processes which Bentlry has established in their system, such as, Asset Performance Management (APM), Bentley and Siemens PLM Software, etc. It has also described about the importance of supply cahin management in the organization and how they help in improving their performance. This report has helped in analysing all the key factors which plays a crucial role for Bentley in order to perform their duty perfectly in the industry.

Recommendation

The automotive industry is continuesly showing growth in the ecomony which has a huge positive impact on the business activities of Bentley. To improve their performance they can apply triple bottom line strategy in thei rsystem which can help them in achiving their target effectively. This process will assist them in incorporating economic, environmental and social factors as the three dimensions of sustainability in business practice. Triple bottom line (TBL) is a concept in which it helps an organization to concentrate on their financial bottom line with considering social and environmental factors. This process also helps in measuring the degree of their social responsibilities and their economic value and its impact on environment.

According to this they have to improve their management which can help them in enhancing their performance as well. The addition of social and environmental responsibilities can have a positive effect on a company's financial bottom line. Delivering their services as per the requirement of their customers can have a huge impact on their sales, as this will increase their overall revenue. There are basically three core elements or principle which can be recommended to Bentley through which they can improve their operations, logistics and supply chain management (SCM) to a great level. These are as follows:

  • It is very important for them to understand the degree of uncertainty in the organization, as this will help in reducing the impact fault.
  • Understanding the nature of supply chain management of Bentley
  • Evaluating the options and selecting the appropriate design by them.\

REFERENCES

  • Bozarth, C. C. and Handfield, R. B., 2019. OPERATIONS AND SUPPLY CHAIN MANAGEMENT.
  • Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
  • Govindan, K., Soleimani, H. and Kannan, D., 2015. Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future. European Journal of Operational Research. 240(3). pp.603-626.
  • Hazen, B. T. and et.al., 2018. Back in business: Operations research in support of big data analytics for operations and supply chain management. Annals of Operations Research. 270(1-2). pp.201-211.
  • Jacobs, F. R., Chase, R. B. and Lummus, R. R., 2014. Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
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