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Different Strategy Formulation Processes of Pro-go Ltd

University: University of Cambridge

  • Unit No: 5
  • Level: Post Graduate/University
  • Pages: 2 / Words 473
  • Paper Type: Assignment
  • Course Code: MGT604
  • Downloads: 792

Table of Content

  1. Learning Outcomes
Brief :
Organization Selected : Pro Go Ltd

Learning Outcomes

a) Evaluate how strategic management and core competencies can build and sustain competitive advantage in different organisations.

b) Determine various strategy formulation processes use by organisation and analyse their relevance in context to specific organisation.

c) Determine the implementation of selected strategy for different organisational levels including for change management processes.

d) Analyse external environment of organisation and their capabilities to enhance potential market opportunities and mange risk.


Please watch below video announcements from the CEO of Pro- Go Pvt Ltd.

Emergency stakeholders meetings are required to address these concerns and modified strategic plan. Return to your groups immediately to discuss events and adjust strategic approach accordingly.

Please ensure to addressing 

  1. Privacy legislation
  2. Technological advances
  3. Connected devices
  4. Adjacent products/adjacent markets

Pro-Go Pvt Ltd. Rely on its management team of which you are a part, to adjust strategy developed in previous meetings(Assessment 2 Part A)in light of these developments, 

and for the individual team to finalise their report to the CEO.

Suggested Format

Your 2000 word, individual, White paper should be structured as follows: 

  1. Executive Summary - Summarise the entire report - i.e., don’t tell reader that reportdiscusses the external environment, summarise about internal environment.
  2. Table of Contents - Make it look good.
  3. Introduction - Provide background and context to the report.
  4. Aim - State in a single sentence what this report is seeking to achieve.
  5. Discussion - Cover the key themes you wish to address. Generally try to address three (3)key themes, three discussion points for each.
  6. Conclusion - Restate the aim and sum up the discussion .
  7. Recommendations - What are the next steps? What is required to progress into the future?How would you evaluate your recommendations and success?
  8. References - Please ensure you use the correct APA referencing style throughout.Remember EVERY factual statement requires a reference.
  9. Appendices - Additional material to substantiate or add greater depth to the materialpresented in the report, and your Teamwork log.

The white paper is to be completed individually by each member of team reflecting impact of proposed strategy on the business after disruption and should be completed to professional standard require if below scenario is real .

The deliverables required each student are:

  1. Discuss three options that exist in adjacent markets
  2. Determine preferred options why you believe so,and what
  3. Determine the implications relating to part of business and what challenges they might present discuss short term and long term issues.
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