In today’s innovative world number of companies are emerging with creative ideas for gaining maximum advantageous by satisfying clients needs or demands. However, numerous of small business are identified at marketplace with distinct motive and managing their business operations in more appropriate manner (Ackermann, 2012) . Just eat is small business entity engaged in offering online food services to desired consumer and trying to create positive relations with them in a minimum duration. Therefore, assignment is going to highlight the factors which shows that Just eat is small firm and ability to compete within food sector. Along with this, project is also focussing on various necessary elements of company in order to acquire in depth knowledge about the association. Moreover, report is showing an appropriate portfolio on three major subject area that must be covered while running a firm. At last, it is essential to suggest some suitable corrective path for company to make necessary changes as per situation demand or needs.
1) Eligibility of Just eat as a small business
Just eat is small firm by having their limited branches in UK in order to generate maximum revenue by satisfying desires of domestic as well as foreign users. In fact, company is totally qualified or eligible for considering as a small business because they are not having maximum outlets across the international boundaries. Along with this nor engaged with any foreign organization which shows that they are limited liabilities and situated in local arenas. Additionally, it has been understood that company is dealing in a local region across the UK but trying to expand their business in various other geographical area with distinctive motive. Small business are facing numerous of problems while dealing in marketplace due to fluctuation in several other internal and external factors (Blackburn, Hart and Wainwright, 2013) . Moreover, competitors are also emerging at market with number of objectives such as; gaining more or more benefits, making positive relations with clients, focus on existing marketing policies, strategies and so on. Therefore, it has been understood that Just eat is must going through several complicated phases which might occurred due to fluctuation in few major elements. It means, by analysing necessary facts or figures it is identified that anything can happen such as; Just eat is suitable as a small business but at the same also not due to fluctuating elements.
2) Background of an organization and its competition within sector
Just Eat is an online food order and delivery service, which acts as a third party between independent food outlets and customers, it's headquarter is situated in the United Kingdom and operates in almost countries (Bridge and O'Neill, 2012) . The purpose to choose this firm is, it's a small business company which offers a platform to allow its customers to search for local take out restaurants to place online orders and select a location for delivery. The firm was established by five Danish entrepreneurs one of them was Jesper Buch who founded Just Eat in Denmark in the year 2000 and services began in the year 2001. In 2005 a technology expert bought out all the business partners to the UK except Jesper Buch but in 2006 Jesper Buch moved to the UK and lunched the services in the UK, along with this it established the headquarters in the UK and also expanded its international ventures in Netherlands in the year 2007, which is followed by the Ireland venture in the year 2008, and after a few years it also expanded its joint venture in India. In the year 2011, the group was able to initiate its seven acquisitions with the profit of almost $48 million from its existing investment. The four partnerships launched new in new countries with the in house operators, namely, eat.ch in Switzerland, ClickEat in Italy, ReastauranteWeb in Brazil, Alloresto in France. In 2012, the company acquired its position in the United Kingdom by getting Urbanbite that brings it into the corporate world, YummyWeb in Canada to cover regions of Vancouver and GrubCanada in the Ontario and British Colombia markets (Bruton, Ahlstrom and Li, 2010) .