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Analysis of Business Environment - Burberry Group PLC

University: Northumbria University

  • Unit No: 1
  • Level: Post Graduate/University
  • Pages: 4 / Words 922
  • Paper Type: Assignment
  • Course Code: PE7003
  • Downloads: 698
Brief :
Organization Selected : Burberry Group PLC

Learning Outcomes:

  • LO1:  Determine the different types, size and scope of organisations.
  • LO2: Evaluate the inter relation of the various functions in an organisation and their relation with structure of an organisation.
  • LO3:  Describe both the positive and negative impact on the macro environment on business operations by using contemporary examples.
  • LO4: Explain the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

Project Brief

The ability for any business organisation to survive will depend on its understanding of not just the micro environment but also the macro business environment. Businesses need to develop effective strategies with their needs and valuable stakeholders.UK on the verge of leaving the European Union and uncertainty in the turbulent dynamic business environment.

You have been employed by a large, medium sized or small multinational organisation based in the UK as a Business Analyst. Evaluate the different types and sizes of business that they will have to compete with. Present analysis of the current environmental factors that impact your organisation.

Evaluate different types of organisations, their size and classification, to demonstrate differences between them. This should include their legal structure, size and scope, as well as their key stakeholders. Determine the various functions within the business and create an organisational chart to explain the inter relationships between different functions of any one organisation.

This should be presented as a report to the CEO and should include the following:

  1. Briefly explain different types of organisations and the growth of the international business environment.
  2. Demonstrate any one of the chosen organisations, including background details, products and supply of services, the size and scope with their vision, mission and business objectives, legal structure; and information about their stakeholders.
  3. Describe the functions for one of the chosen organisations, using an organisation chart to show how the functions interrelate and demonstrate how they relate to the objectives and structure of organisation.
  4. Evaluate the current environmental factors that influence or impact your chosen organisation as a Business Analyst.
  5. Describe the various macro environmental factors that impact on the business operations with PESTLE analysis, Evaluate the positive and negative impacts with specific examples relating to your chosen organisation.
  6. Present internal and external analysis for the chosen organisation in order to identify the strengths and weakness. How they influence the decision-making process.
  7. Identify the key strengths and weaknesses with application of SWOT or TOWS analysis of your organisation. Explain the inter relation that they have with the external macro factors.




LO 1: Demonstrate the different types, size and scope of organisations

P1: Analyse legal structures for the chosen organisation in relation to the public, private and voluntary sectors and different types and purposes of organisations

M1 Evaluate the structure, size and scope of different organisations in relation to the objectives and product and services offered by the organisation chosen for the purpose of business.

D1 Critically evaluate complexities of different types of business structures and the inter relationships of the different organisational functions chosen for the purpose.

P2: Determine the size and scope of a range of different types of organisations chosen for the purpose.


LO 2: Explain the interrelationship of the various functions within an organisation and how they link to structure of organisation.

P3: Demonstrate the relationship between different organisational functions and how they link to organisational objectives and structure chosen for the purpose.

M2: Evaluate the advantages and disadvantages of interrelationships between organisational functions and the impact upon organisational structure for the chosen organisation.


LO3 Evaluate both the positive and negative impact that the macro environment has on business operations by using contemporary examples.

P4 Present positive and negative impacts that macro environment has upon business operations, supported by specific examples for the chosen organisation.

 M3: Provide a PESTLE model to support a detailed analysis of the macro environment of the chosen organisation.

D2(LO3&4): Briefly explain the impacts that both macro and micro factors have upon business objectives and decision-making for the chosen organisation

LO4 Explain the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors

P5: Present internal and external analysis of specific organisations in order to identify strengths and weaknesses for the chosen organisation

M4: Provide SWOT/TOWS analysis and justify how they impact decision-making for the chosen organisation


P6: Determine how strengths and weaknesses interrelate with external macro factors for the chosen organisation



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