Brief :
Organization Selected : Rolls Royce
You are required to prepare a management report on an organisation from the following industry sectors.
- Online /E-commerce/ Digital Marketing sector
- Telecommunications
- Oil / Gas production companies
- Manufacture of motor vehicles, trailers and semi-trailers
- Airline / Sea Transport (Any airline, Sea Transport and Freights etc.)
NOTE: It is suggested you to take a Rolls Royce company for this report.
- Word limit for this report is 3500 to 4000 words.
- In “Appendix 1” you are required to add the profile of an organisation.
TASK 1
Provide an overview about the primary external influence on the organisation and explain the importance of each element in context with organisation.
(this task must not contain more than one third of report)
TASK 2
choose any of the mentioned theme:
- Management Information Systems
- Marketing Communications Mix
- Corporate Social Responsibility and Sustainability
- Knowledge management
- Customer Relationship Management
based on the chosen theme perform the following task:
- evaluate the relevancy of the chosen theme with Rolls Royce company and also explain how it influence the decision-making process and policies of rolls Royce company.
- Provide the strong analysis on the effectiveness of organisation's response.
- Present the key areas for enhancing the organisation's response.
LEARNING OUTCOMES
- Mention the various framework which are used in taking the organisational decisions.
- Analyse the organisation's respond to the external global forces.
- Evaluate the scope of theoretical concept and demonstrate their applicability in the issues or problems of practical business.
- Explain the factors which affect the business performance in international markets.
Assessment criteria
- word limit 4000 words.
- This word limit does not include the title page, the executive summary, the contents page, the organization profile, tables, diagrams, appendices or references.
- You are required to use the Harvard referencing system.
- This project must be present in the report format and style
- you have to consider all the points while preparing this report.
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