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Tourism is one of the fastest growing sectors nowadays. In this regard, main concept of sustainable tourism is to make positive impact on the environment. It takes full account of its current and future economic, social and environmental impact as well. One of the major reasons of incorporating this tourism is to ensure that local community should get benefited from tourism in terms of cultural and social responses. The present study is based on a developing tourism destination and which requires more development in future as well. For this, India will be taken into consideration which is one of the biggest developing countries these days. It comes under the fastest growing countries nowadays as millions of tourists visit different places in this country (Ripp, Eidenschink and Milz, 2011). However, it is essential for the government of country to take several measures in order to maintain sustainable tourism. Further, this study gives appropriate description about the sustainability in tourism planning and development. It also analyses all the relevant national and regional policy issues in order to integrate sustainability concepts in the process as well.
Stakeholders can be individual or a group of people which plays a crucial role in attaining higher success of any business. Within the tourism industry, there are different types of stakeholders such as local government, tourists, travel agencies, local community etc. These are the major people and play a most important role in developing the tourists within the particular country. Considering the most important stakeholders tourists are the major one and for increasing tourism government of India is taking several initiatives (Hankinson, 2005). It is quite essential for local government of India to fulfil the needs and expectations of their visitors.
From the planning of tourism development in India all their tourists might get benefited as they can acquire expected services. On the other hand, local community is another major stakeholder and most important part of tourism industry. It is quite essential for them to provide an appropriate and suitable environment to the tourists through which they can make their experience more memorable (Comfort, 2014). In addition to this, travel agencies are the group of people who provide required services to their customers such as places to stay, travel tickets, etc. Due to this, the entire tourist will get benefited and they can easily take any of the required information easily.
Further, it can be stated that without appropriate contribution of all the stakeholders, tourism sector cannot be easily developed. With the help of the sustainable tourism country can provide most quality travel experience to all their visitors along with the development of local community (Timothy and Nyaupane, 2009). By going through the appropriate planning and developing an good and sustainable tourism, India would become the most developed country. For this, proper contribution of all these people is very crucial.
Some of the most common benefits that stakeholders will get from the development of tourism in India are as follows:
They will be able to gain foreign currency and will also achieve great foreign tourist arrival in India. It will also increase their income which will help in the development of nation.
These people will get great revenues in the form of fees and commissions.
Able to get an appropriate environment which can fulfill all their needs and demands.
The whole tourism industry is becoming more complicated day by day, and there are various issues faced by this industry. One of the best ways to maintain sustainable tourism is to make better collaboration between public as well as private sector (Comfort, 2014). For this, PPC model can be very much beneficial which can be defining as a private public collaboration. Through this, country can generate various employment opportunities and maintain whole protection for all the natural sources.
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The major advantages of using this collaboration model in India are effective growth of economy. India is the wide nation which is growing on the fast rapid pace. Further, it is quite effective to use this model in order to eliminate different barriers of funding. With the help of public private collaboration good revenues can be set for both public and private firms as well (Rodgers, 2007). On the other hand, at the time of making such time of agreement there must be several types of risks which can be occur. These types of risks might leads to develop an ambiguity as there are several things which might not be clear between parties. At the time of proper planning for tourism development both of these parties can go together and promote the total infrastructure as well as natural resources and many more. It is the best way through which more number of tourists and visitors are attracted towards the company.
In order to go through the appropriate tourism development there are several key steps which local government of India as well as local community must have to follow. From past several years it has been founded that country is facing wide range of issues in terms of development of sustainable tourism (Grimwade and Carter, 2000). For this, appropriate collaboration is one of the most important and effective approach. In this, government need to set up a structure where proper partnership can be established with local communities as well as several other private authorities. Several government website for visiting such places online can be the effective step for tourism development. By this, the whole experience of visitors can be made more exciting and interactive. They must have to focus on the quality services as nowadays people are highly concerned about the quality. They require suitable and relaxed services and it is the best way to nurture the experience of visitors (Ray and McCain, 2009). Further, the whole natural resources must be preserved by taking good care of them.
In addition to this, it has been founded that different authorities are having different responsibilities in the appropriate tourism development. Local authorities are requires to go through the proper analysis of all the national policies so that proper understanding can be attain (Sustainability tourism, 2005). National authorities are responsible for making appropriate funding for the local authorities so that proper development can take place. They are also responsible for making appropriate visitors policies which tourism agency should have to follow.
Interactive planning system plays a major role in advancements of tourism industry. This system helps in keeping whole focus on the area of future development as well as designing. It determines that all the actions of planning are most important part. With the help of adopting interactive processing system all the authorities can design appropriate plans and procedures (Ray and McCain, 2009). By maintaining this proper plan, India might leads towards the proper development as well. In addition to this, there is a great importance of using this system as it helps in overcoming with the communication gaps between government and society. It makes a processing more interacting and government can easily understand the requirements of tourists. Whole local and national tourism agencies of India can easily meet out with their goals as well as mission and vision. Further, it can be stated that by implementing interactive processing system Indian authorities are able to modify their learning and communication in relation to the top tourism (Hankinson, 2005). Within this area of field, they can easily attain appropriate tourism development and go through the proper development planning of sustainable tourism.
The whole tourism development of India can be highly affected by the several factors such as:
Social factors: Due to this, India can go through the appropriate modification within the area of holiday activities as well as work related activities. In the community of India there are different types of holidays and holiday which highly affect the total tourism of country in a positive way (Jackson, 2008).
Seasonal factor: Different vacation patterns might affect the total tourism. At the time of winter season people not choose any place of India where heavy snowfall takes place. In the summer season people would like to go to such places where they can enjoy little winter as well. Further, this factor can be easily measure in terms of rise and fall of tourists.
Economic factors: At the time of economic recession government will lead to impose high duty on the custom (Pizam, 2012). Tax rate as well as Vat rate can be increased in the different travelling activities. Airline fares will increases due to the increasing tax rate and it might leads to decrease the number of tourists as well.
In order to measure the above given impact, different travelling agencies can take several reviews from their customers. All such factors are having negative impact on the tourism of country. Due to this, government of India need to develop several policies for preserving natural environment and attracting more number of visitors in off seasons also (James and Higham, 2007). For this, they can also implement several discount offers for their tourists in off season. In addition to this, several policies are required to develop for save animals, planet, eco-tourism, etc.
Sustainability is a concept which plays a most important and crucial role in the development of tourism. In India, there is a huge requirement of maintaining sustainability due to several environmental issues. Sustainability can be maintained by identifying different needs of tourists as well as social and environmental impact of tourism in environment (Page andConnell, 2006). There are several principles of economic and socio-cultural aspects as well as other sustainability principles which need to be followed.
With the help of following these principles, different authorities of country can access the current state of tourism and take several measures to improve such conditions in future as well. By analysing current state of country government can easily go through the challenges and opportunities faced by India (Mehmetoglu, 2004). In this regards, different strategies can be developed so that sustainable tourism can be developed. These are the major indicators which help India to effectively use all the environmental resources and maintain and maintain natural processes.
Sustainability is also defined as an issue in India as they are having very limited number of resources. The whole development within this sector requires lots of commitment from different parties at different level such as local community, government, private companies. It requires developing appropriate framework and without creating proper destination framework nothing can be executed in appropriate manner (Knowles, 2002). In addition to this, funding is considered as a major factor which might affects the total development of India. Due to the less funding, India is not able to provide high class and quality services to their visitors. Negative coordination among private and public parties also affects the total sustainability of country. Further, government of country need to take several initiatives in order to boost up the tourism of their country such as localization, capacity building and integration of strategic planning (Ripp Eidenschink and Milz, 2011).
There are several stages of sustainable tourism development such as:
Stage of exploration: Here, visitor starts discovering about the places where he/she wants to travel and visit. Visitors can explore about the different areas such as facilities, knowledge etc.
Development phase: Within this phase, better facilities can be provided to tourists by developing better strategies.
Stagnation or maturity stage: In this stage, a tourist begins to increase in the country and country starts earning as well.
Declining stage: In this stage of sustainable tourism, congestion can be increased and unsustainable development decreases (Pizam, 2012).
Rejuvenation phase: In this stage, several changes can be made as per the needs and demands of visitors.
By going through the increasing tourism in India, it can be define that country is on the stage two where they require huge development in terms of technological developments, finances, labour etc.
The issue of conflict is increasing in India as there are many forms of parties like public in which all the members of have different goals and operates differently in the industry and other form of industry is private. These public parties aim at providing improved facilities to the tourists by providing them cheap price. On the other hand, private companies focus on earning high profit by charging high prices on their products but the services which they provide is of high quality (Knowles, 2002). Local communities also focus on attracting tourism but they want that the natural resources and the beauty should not be damaged. These are the reasons for creating interest conflicts. It is very essential to solve these issues that and it is only possible through access to cost effective sources of finance, effective planning, collaboration etc. with the help of collaboration, tourist operates can easily make use of the services which will be helpful in satisfying all the needs and wants of the people. Cost effectiveness sources will allow private companies to provide good sources in less cost. In addition to this, suitable strategies will be helpful for different parties to work together by achieving all their goals and objectives.
Sustainable development plan for tourism of India are highly affected by the factors like slower economic growth, high inflation, wide rich and poor gap, inbound and outbound travel activities, etc. it is important for the government to adopt all the above given points in order to develop tourism effectively (Rodgers, 2007).
According to this, it means that the demand of the market should be equal to the supply. In simple words balancing means when there is demand in accordance with the supply. It is a point in which the country is able to provide all the requirement according to the supply. It is only possible when the country is able to understand all the necessities of the people and accordingly it is able to provide the required supply (Pizam, 2012). The country should focus on understanding the requirement and accordingly it should be able to fulfil the supply. In addition to this the country should be able to adopt new technology as it will be very helpful in satisfy all the required needs and accordingly it will be able to supply to the people. There are many reasons due to which the country fails to meet the demand. Seasonal change, when there is seasonal change the country fail in providing the demanded thing on time.
Enclave tourism is referred to the packages which are provided by the different tourist. This results in use of all the hotel and all the place according to the agencies. All the norms should be followed by these tourist agencies (Grimwade and Carter, 2000). All the term and conditions mentioned on the package should be as per the requirement of the customer. In case of not fulfilling the criteria which they promised to fulfil then companies will be liable to break the rules as per the government norms. So the agencies should follow all the norms or else it is punishable by law.
To compare the current issues associated with the tourism development in the chosen destination India and the emerging destination, the three aspects are taken into considerations:
Political aspects: Considering the current issues in the existing political scenario of the country depicts that the unrest in the country deviates the tourism away from the country whereas in the emergent destination London, the legislative bodies attracts the tourism and the investments with the favorable rules and regulations.
Economical aspects: The countrymen in India have the low disposable income which has the direct impact on the tour planning activities (Page and Connell, 2006). On the contrary, the UK’s economic condition is stable which has entitled the residence of UK to higher disposable income which enhances the tourism activities.
Social aspects: These factors analyses the trends and the demands of people as per the above description. The tourism demand in UK is much advanced and developed as compared to India.
Following are ways to recommendation which can be followed in order to improve tourism:
They should understand all the need and requirement of the tourist. They should focus on providing all the necessary thing which the tourist normally require (Ray and McCain, 2009). Moreover they should fulfil the requirement and according to the demand they should supply the tourist which their necessities. It will be helpful in improving the tourist with all the required necessities.
From this report, it can be articulated that India is a developing country which has many opportunities which avail. India should focus on providing their country people proper education so that they could come up with new idea and could increase the employment level. Further, private companies should focus on providing all services at low price so that the tourist gets benefited and more and more tourist visit.
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