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Data Collection Methods - Queensgate Shopping Centre

University: UK College of Business and Computing

  • Unit No: 12
  • Level: Undergraduate/College
  • Pages 12 / Words 3000
  • Paper Type: Business Plan
  • Course Code: T/508/2333
  • Downloads: 54
Question :

The scenario of this report is based on analyzing the use of technology in the shopping mall and high streets shops in order to develop a positive and direct relationship with target customers. For this analysis, the appropriate structure can be:

  • Explain different data collection methods as well as analyze how to make a planning to conduct a survey for Queensgate Shopping Centre.
  • Evaluate how to analyzing and summarizing data related to the specified topic.
  • Provide an outline that determine reporting and presenting findings for different methods.
  • Construct software generated information that helps in business decision making.
Answer :
Organization Selected : Queensgate Shopping Centre


Business decision-making is quite useful for the company to enhance overall performance. Present report deals with assessing how technological innovation is impacting sales of Queensgate Shopping Centre which is a high-end mall in UK. Furthermore, it is sample of students from various campuses is taken and shopping habits of consumer whether affected by technological advancement impacts on sales is assessed. The plan is formulated for carrying out secondary data, questionnaire is produced as well. Moreover, results of survey are provided through trend line graphs in effective manner.

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A) Creating plan for collecting data

The data needs to be gathered in order to extract concrete results in the best possible manner. This is essentially required so that information may be collected and as such, valid conclusion can be drawn with much ease. In relation to this, data will be gathered from students of all campuses of UK CBC to effectively get conclusion whether technological innovation has impact over sales and operations of high street shops and malls. In present study, Queensgate Shopping Centre is chosen as a specific sector which is mall situated in UK. Moreover, the data will be taken from students to accomplish aim of the study. For achieving this, primary and secondary data will be collected by scholar (Yuniningsih, Widodo and Wajdi, 2017).

Primary data is termed as fresh data which is gathered for the first time from various ways such as questionnaire, surveys, interviews etc. The plan for collection of primary data is to issue online questionnaires to respondents will be made in order to gather data in the best possible manner. This will be issued to 20 students which will be the representative of all students. Furthermore, they would be asked to duly fill questionnaires and provide the same within stipulated time frame. On the other hand, secondary data is second-hand data which means that it is previously collected for some purpose of the research and as such, scholar can use the same for conducting his own research. The plan for gathering secondary data is that scholar will take information from the books, articles published on internet, journals etc. Thus, desired will be obtained to conclude research in effecti

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