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Impact of Digital Technology on the Business Activity in SSE

University: UK College of Business and Computing

  • Unit No: 7
  • Level: Undergraduate/College
  • Pages 24 / Words 6000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 6
Question :

Research can be referred to as the inquiry which entails the collection of data and then analyzing and interpreting it with the help of research methodologies. The organization chosen is SSE, an energy company which is a global organization headquartered in Scotland, UK. You have been appointed as a researcher to carry on the research on the topic impact of digital technology on the activities of the business. This project is designed to cover the following-

  • Conduct research methodologies that can integrate knowledge.
  • Conduct and also analyze the research which is relevant for business.
  • Delivering the outcome of research to stakeholders.
  • Reflection on applying the research concepts and methodologies.
Answer :
Organization Selected : SSE


In this present scenario, digital technology plays a crucial role in business as it assist firm in performing their activities in a better manner. Digital technology includes various electronic equipments which uses information in the form of numeric code i.e. in binary code which is 0 and 1. Digital technology is mainly used in computers, calculators, auto-mobiles, communication satellites, high-defination televisions etc., In relation with businesses company mostly uses digital technology for promoting their activities for example: social networking sites. Therefore, it is one of the useful tools for letting their customers know about the products which are being introduced by companies. Thus, most of the companies use digital technology for connecting and communicating with large number of people. The biggest benefits of these technologies is that it is time saving and cost saving as a result, outcomes which are gained best and appropriate. Firms who adopt digital technology gets many opportunities in order to expand its business to different locations. Henceforth, digital technology to most of the business provides benefits and assist them in gaining a better position at market area.

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P1 Research proposal that clearly defines a research question or hypothesis, supported by literature review

Background of the research

Many industry are there who do bring effective strategies and decision by conducting research of market and make themselves to attain the goals and objectives in better way. There is a huge competition in market even cut-throat rivalry is there in between companies. To attain a competitive advantage in market firms are producing an quality products and services which can help to satisfy the customer needs and wants in better manner. For such, variety of industry is using an digital technology to have an effective working in organization and can lead to minimise the wastage of resources in great way (Westerman, Bonnet and McAfee, 2014). Although various things are there in digital technology which has bought many changes in activity of business. SSE is a company who is dealing with generating and supplying of electricity and gas, therefore they need technology to produce it more and in better way which could result for them to become on top of list in producing gas. Basically, main motto behind having research is to collect information related to the impact of digital technology on business activity. Even though with use of modern equipment firm can handle there operation department and production of gas can become easy for them. Research is that which converted organization to have an effective solution to those problems and issues which was hindering the success of firm. Business activity does include various aspect which needs to be revamped in an effective manner and proper working can be seen at its best. SSE is a company, who wants to satisfy there clients to whom they sell there generated gas.


Every company is having an aim for which they are established in market. Basic motto of this research is - “The impact of Digital technology on business activity”. A Case study on SSE.


To analyse the changes in production department with use of digital technology.

To determine factors having negative implication on operation department.

To analyse the use of digital technology for attaining goals and objectives.

To determine the relationship in between digital tools and profitability.

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Research Questions

It is considered as the centre of research which do help in collecting information which is somewhere related with problems and needs to gather data for same (Berman, 2012). Moreover, there are few things which is required for research questions as concise, clear, focused and complex too. Basically some of the research questions are as:

What type of changes are there in production department with use of digital technology?

What factor has negative implication on operation department?

What is the use of digital technology for attaining an goals and objectives?

What is the requirement of digital tools and profitability?

These questions is undertaken by research department of company so that effective research can be conducted. As this help in collecting the needed information in better way.

Literature review refers to be said as critical review which is done with the help of evaluation of level of research in better way. Normally, it has encapsulate and abstract for having an perfect specific research. Which do allow the collection of having an information as why to interpret for a particular research.

Literature review refers to be said as critical review which is done with the help of evaluation of level of research in better way. Normally, it has encapsulate and abstract for having an perfect specific research. Which do allow the collection of having an information as why to interpret for a particular research.

a.) Type of changes are there in production department with use of digital technology

According to the David Trossell says that, In today's time, it is required by firm to produce products and services according to customer requirement as because they are considered as king of market. They are rationale in nature and they use to pay that amount from which they do get an proper satisfaction from product and services in great way. For company, it is needed that they should produce an effective and quality product and services in great way. For manufacturing such it is there that firm should use an modern technique and equipments so that proper working and thing can be done. Technology do help company to reduce the wastage of resources and lead to analyse different aspect which is affecting an production department by having an digital technology in perfect way. Basically, there are lot changes is being noticed in operation department of SSE and it of kind as it also deals in with risk of change, which examine and speaks as a lot risk is there in great manner and if changes is bought in organization then it is required to boost the morale of employees so that they can adapt the changes in proper way. A another change which is undertaken is maximising the infrastructure of company, even though SSE is company which is having an great infrastructure but digital technology is such which is leading them to revamp all its parts. Basically, a resources should be managed with the help of modern equipment so that minimisation of wastages can be done in better way and thus it can lead to use the resource in effective way.

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Determining Challenges of Emergent Technologies

In contrary to this a article, 2017 says that Digital transformation doesn't mean for having an implementation of different enterprise equipments in firm which needs to do better, faster and cheaper as well, basically it do refer to have an transformation in business with technology. Although, they need to look as what changes are there in operation department so that effective production needs to be done in SSE and can provide better services to there client in effective way. Even though the changing competitive picture is having an swing with the intense pressure on with manufacturing with having an business model which needs to be designed for having an traditional sales, whose executives required to control and influence with consumer and making an retail expectations for having an features, plan and valuation of pricing an product in better way. There are many elements of this as Shorter product development cycles in better manner and also having an strong demand for the customization as well.

b.) What factor has negative implication on operation department?

According to Bustinza and et. al., 2013 says that, Every organizations faces some crisis during the crucial time and that has many reasons because of these causes the organizations fails to perform at it utmost desire. The reason could be anything for any industry which maximizes the profit of a firm and country as well. Petroleum companies has a wide range of operations that puts a firm into difficult situations. Petroleum industry is the one of the fundamental needs in every country that has a deep impact on the civilization and when it goes through the crises the government takes some steps to resolve the issues. The operations department has some negative implications on such factors like cost containment, oilfield service, exploration and production. Cost containment is process to manage expanses that help to sustain a business for a long time and in the current – conscious environment. Oil and gas operational excellence is a composition of several critical factors that must be managed in the integrated way to prolong in the high level performance. The main factors which needs cost expanses are safety, reliability, well productivity, operational efficiency and cost optimization. All combine to determine the economic viability of a well or a drilling program under market conditions. When the market condition changes such as downshift on crude oil prices the challenges for operators and services company is to rely on their price structure. The success can be achieve through the new resource development that can continue the the operations or it should be deferred. Oil and gas companies should be actively continue to build the structure of cost management in order to lock the competitive advantage. They can opt for the smart well design, real – time, reservoir management, data analytics, lean operations, a supply chain strategy. The recent oil price downturn put oilfield service companies on the front-line cutbacks, service price renegotiations and vanishing commitments to future services. Systems and structures, suppliers, contracting models and staffing levels are the major elements of the resolving challenges faced by the sector. These key elements can use the digitalization to manage their records and maintain there internal operations that can also help in the external operations too. Exploration and production operators can scramble their small number of development where they can see a way to reduce the costs to a lower break even point in the present time environment. Besides that there are some environmental and natural factors also make an impact on the petroleum companies but all these impact can controlled with the use of artificial intelligence.

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