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Impact of Digital Technology on Business Activity of Hotel Sheldon

University: Regent College of London

  • Unit No: 4
  • Level: Undergraduate/College
  • Pages 24 / Words 6000
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 25
Question :

As a researcher, there is a requirement to undertake a research project on the theme of the Impact of digital technology on business activity on Hotel Sheldon. 

  • Carrying out appropriate research methodology which integrates knowledge in the research process. 
  • Conducting research relevant to Hotel Sheldon by focusing on the theme. 
  • Communication of crucial outcomes of the research to stakeholders of the business.
  • Reflection on the application of research methodology and concepts. 
Answer :
Organization Selected : Hotel Sheldon

INTRODUCTION

Digital technologies play a crucial role in relation to revolutionize the performance of enterprise. In this term, it can be said that development into information system has evolved the number of variations in current trends and patterns of technologies. In addition to this, it can be said that technological advancement has transformed operations within human resource marketing department (Huang and et.al., 2017). These changes will be helpful in terms of bringing improvement in administrative efficiencies.

The present assignment will focus over the activities of Hotel Sheldon, UK. It is the global leading unit. This firm is taking various initiatives to improve the activities of HR department by implementing technologies so that they can be able to provide quality services to their valuable customers. Moreover, report will be inclusive of the activities like data collection and analysis, presentation and literature review.

P1 Research proposal that defines research questions, hypothesis supported by literature review.

Digital technology is assistive in relation to describe electric technologies which work to generate effective data and information. The present report will focus on determining identification of marketing activities of human resource department with help of digital technologies. All these will be helpful in terms of gathering the systematic information about firm so that desired objectives of enterprise can be effectually achieved.

Research Aim

To examine the impact of digital technologies over marketing activities of Human resources to maximise the performance of firm - A case study on Hotel Sheldon, UK.

Research Objectives

  • To identify the business activities at the Sheldon hotel, UK
  • To determine the impact of digital technologies on operations of Hotel Sheldon, UK
  • To examine the effect of digital technologies over marketing activities of Sheldon hotel, UK
  • To provide suitable ways to have improvement in marketing activities of human resource manager by implementing digital technology at Hotel Sheldon, UK

Research questions

  • What are the marketing activities which are carried by human resource manager at The Sheldon Hotel, UK?
  • What kind of technological advancement used at The Sheldon Hotel, UK?
  • What are the effects of digital technology on business activities of Sheldon Hotel, UK?

Reason for conducting this project

I have chosen this area to conduct the research because I have interest to find out the systematic information about this topic. In this, there are number of strategies which are needed to be applied in the marketing activities by human resource personal so that there can be improvement in the performance. In this way, this assignment will be helpful for me to develop in-depth understanding about it. Further, I want to develop my career in the hospitality sector. This will help me to provide idea about that how technological advancement in marketing activities will be helpful to improve the working quality of business enterprise.

LITERATURE REVIEW

It is one of the crucial aspects which enable to determine various kinds of research which will be carried out by the other researchers and it is assistive to develop in-depth understanding about t given topic of the research.

As per the views of Kim, Gollamudi and Steinhubl, (2017) effective marketing activities will be helpful to improvise the operations of firm. The human resource manager of firm plays a crucial role in order to bring systematic operations. Moreover, it can be said that there are number of employees who set differed preferences and it is crucial task for HR to understand the requirements of customers so that entity can be able to generate a large amount of profitability.

In contrary to Villanti and et.al., (2017) there are number of changes which will be taken with the help of technology. Thus, it can be said there are various number of beneficial aspects to the hotel if they use technological advancement in their operations. In addition to this, Villanti and et.al., (2017) state that human resource manager is responsible to implement the services of various departments as are chef, employees and receptionist.

According to the view of it has been stated that digital technology has a wide impact over the activities of firm. The technological advancement will bring a large amount of profitability and productivity to the firm. In addition to this, Kim, Gollamudi and Steinhubl, (2017) state that technology has enabled the activities of enterprise and it is helpful to get connected to the internet facilities to make better interaction with each other in hospitality sector.

In addition to this, Henderson, Selwyn and Aston, (2017) state that technology will be helpful in terms of managing timing issue in the enterprise so that each thing can be carried out effectively. The digital technology will be helpful in terms of bringing efficiency so that firm can be able to deal with current trends in market. Technology is helpful in terms of delivering better results so that each employee can have better interaction with each other. Therefore, in order to keep effective things in organisation, the firm needs to have use of things which will be helpful in terms of bringing desirable results.

Also Read: Formulating and Recording Possible Research Project Outline

According to Kane and et.al., 2015 it has been said that, impact of digital technology has been given the best impact on the behaviour of making good task oriented goals. Along with that, digital technology includes various technology and great impact on the human resource departments in different manner. Company achieve the best performance and best target market in order to meet the needs of organization. Apart from that, another process of digital marketing is that to promote the organization promotional activity. After making the best technological growth is that, possible manner. Apart from that, it will be given the best technological growth. Which helps to make better technology and better working performance. On the other side, according to Robinson and et.al., 2015 it has been seen that with the help of digital technology. It gives better chance to take the better opportunity growth. It makes better decision making growth. More apart. It has been seen that, Sheldon's UK should adopt the platform of digital technology for making products and services more popular. Digital technology has been given great impact on the every organization in order to make sure better opportunity growth. Apart from that, according to Tiago and Veríssimo, 2014 digital technology also creates confusion and interdependence level among the functions of business activities which gives negative impact on the behaviour of employees.

Sheldon's UK spread at wide level in UK, operation department of the organization provides the most essential part of the organization which gives most essential level of growth. It helps to handle the day to day activity of the hotel to maintained the business activities and company performance. Overall, it gives better level of value to other departments as well. Impact of digital technology on the operational department is that to control the overall activity and target market growth in order to accomplish the best opportunity and growth. Operation department controls each and every organization which makes better information technology growth. It helps to transforming the better opportunity and growth. Digital technology create a shape by the intelligent growth and makes better technological growth for making target market goals. Overall, it makes better opportunity growth. Overall, this helps Sheldon's UK to take better opportunity and growth. Besides, it gives better technological impact on the behavior of making good task objectives goals. Apart from that, digital impact helps to Sheldon's UK to enhance the value and growth making performance in order to meet the changes and best opportunity and growth. Which makes better changes and task oriented growth. Apart from that, it will be the best oriented growth factor. Moreover, it will be the better opportunity growth. Overall it gives better opportunity growth which helps to make better opportunity growth. On the basis of Taiminen and Karjaluoto, 2015, operational department is the most essential and effective department which enhance the energetic performance of other department. New advanced technology will help to improve quality and working of the organization. Apart from that, it will be more challenging and effective process which helps to reduce burden level. Effectiveness of digital technology will improve the effectiveness and productivity level. With the help of effective terminologies this makes better performance level to operational activities. According to Kumar and Reinartz, 2018 digital technology reinforcing the document goals and helps to achieve the company goals and objectives in more effective manner. Apart from that, it gives better opportunity and growth in order to make more effective strategic goals. Besides, on the basis of Chaffey, 2015 Digital technology also reduce the role of human resource which gives negative impact on the human resource department.

The most large effect of digital technology has been impact on human resource departments in terms of acceptance. Under which some employees suggests that digital technology is the more productive and flexible. Apart some of them thinks it creates confusion and misunderstanding in terms of understanding. Due to which company reduce their efficiency level. Besides, according to Laudon and Laudon, 2016 digital technology is the fast making process in terms of better technology and growth. Along with that, it will also encourage the employees in terms of making good position through adopting digital skills. Apart from that, there are some software and technologies that help Sheldon's UK to perform the work in within seconds. It also makes the better performance level. In order to meet the needs of the organizations. Moreover, it helps to bring new changes and technological growth in terms of making good level of work. Overall, advanced technology can gives huge impact on the business activities in terms of good target goals. Apart from that, it will be giving better opportunity growth in making good skills and wants. Digital transformation has been given the best possible action plan in order to meet the needs of the organization in order to meet the needs of the organization goals and target market objectives. Apart from that, digital technology has been providing business growth as well in order to compete with rival firms. Overall, it has provides various expansion possibilities in terms of getting the approval or satisfaction of customers. Apart from that, it also helps to provide the best technological growth in order to meet the needs of the organization. Apart from that it will provide the best technological growth. Moreover, it will be given more enlarging performance level. According to Mazzarol, 2015. digital technology is the game changing way that integrated the all activities and making good task oriented work according to the best possible manner. Apart from that, it will also affect Sheldon's UK overall position in the market. In terms of customers it has been seen that customers always prefer to go the target market goals and making better decision making approach. Apart from that, it will also make good skill and wants of the customers as well.

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Apart from that, it also creates risk for hacking the data through hackers. Digital technology having the risk of piracy which has been held by competitors to hack the company data. This is the negative effect of digital technology which given by the rival companies. It requires better decision making process in terms of protecting the company data. On the other hand, Nowadays can also identify the hacker with the help of advanced technology. However, in terms of human resource department, it is the only department which took highly advantageous performance level. It gives better advancement growth. With the help of growth in order to make the better decision making approach. It will help to make the better technological growth. It will be more challenging and give better decision making process. Apart from that, digital technology is given better decision making growth. Apart from that, it will be more enlarging process which is making better decision making growth. Apart from that, it is the most enlarging process of making good task oriented. Moreover, it will be the most enlarging process of skills and enlarging process. Besides, On the basis of Kenney and Zysman, 2016 digital technology has been the most enlarging and profitable for the company. Apart from that, it has been cleared that, overall process based on the online in order to get the attraction of customers. In order to identify the impact of digital technology on human behavior. So that, according to the nature it has been cleared that, digital impact has been given huge impact on the overall activities of the business.

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Digital techAccording to Kane and et.al., 2015 it has been said that, impact of digital technology has been given the best impact on the behavior of making good task oriented goals. Along with that, digital technology includes various technology and great impact on the human resource departments in different manner. Company achieve the best performance and best target market in order to meet the needs of organization. Apart from that, another process of digital marketing is that to promote the organization promotional activity. After making the best technological growth is that, possible manner. Apart from that, it will be given the best technological growth. Which helps to make better technology and better working performance. On the other side, according to Robinson and et.al., 2015 itnology is the most suitable and productive for the company in terms of all factors of activities. Moreover, on the basis of Strauss and Frost, 2016 online platform gives huge changes in terms of selection of employees for the company. Apart from that, it gives various source or technologies through Sheldon's UK can easily select best candidate for performing the hospitality task. Moreover, selection process is the most effective and essential part for every organizations. It is necessary for companies to select best techniques of recruitment and selection while searching the candidates. Overall, it gives possibilities to hire productive employees for the organization development in order to meet the objectives and goals of organization. It gives better opportunity and growth in order to meet the needs of the organization. It gives new opportunity and growth for the organization.

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