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Project and Operations Management - Haier

University: Regent College of London

  • Unit No: 16
  • Level: Undergraduate/College
  • Pages: 12
  • Words: 3000
  • Paper Type: Assignment
  • Course Code:


  • Country: UK
  • Downloads: 0
Question :

The objective of this report is to construct a report that determines operation and project management practices in the context of an organisation that wants to introduce their new services in target market.

  • Analyze the effectiveness of operations management principles in the context of Haier.
  • Provide an application of the concept of continuous improvement for Haier.
  • Evaluate the application of Project Life Cycle for Haier.
  • Critically review the application of PLC in respect of Haier.
Answer :
Organization Selected : Haier


Business is the place where operations are take place to achieve business objectives i.e. to earn profits. There are possibilities that due to alterations in policies managers may have to change their strategies too. This can be done only when managers give more attention towards what has to be achieved. It is essential that company has to make policies through which they can change their business activities. There are many activities which ha re performed to know what has to be done through which goals are achievable. It is essential that keys must be kept on actions which are effective in performing business dealings (Burke, 2013). Manger must select source through which they can This report is based on Haier which is electronic company whose headquarter is in China. This company deals in home appliances, electronics, etc. In this report there is discussion about implementation of operations management principles, Continuous improvement plan, PLC approach and its implementation in organisation.


P1 Application of operations management principles within organisation

Meaning of Operations Management

Operations management means to frame policies which are effective for business planning and it is effective for knowing what has to be done which help them in performing business targets. There are various activities which has to be done through which company can achieve targets but there must be synchronization in actions, this helps to make changes in actions. These all factors are considered in operations management. These days it is essential that manger has to make policies and communicate it to workers through which they can perform their activities in efficient way (Chen and et. al., 2011). While running business, there are some component which affects business operations, so it is essential to use policies which assist in business operations. There must be regular check in actions which help to achieve goals and objectives. While making policies managers has to analyse market and then adopt sources which are effective for performing business operations (Management Theories & Concepts at the Workplace, 2018). There is requirement to check operations performed by workers through which goals can be achieved. In initial days scope of operations management is not so huge but now this is much trend and requirement of operations manager. In Haier, they want to launch large screen television, so there is requirement of operations managers.

Principles of Operations management

Organisation- Organisation means a place which works to achieve targets. There are many people to work to achieve those targets.

Fundamental- There are some basic requirements which talks about measure used to achieve targets. These are mandatory aspects of company.

Reality- Reality means actual aspects which work to achieve business in effective way. These points can not be ignored by managers. Haier also have some points which can be performed in efficient way.

Accountability- There are some aspects which talks about answerable prospect of workers. It is effective with use of proper channel of communication.

Variance- Variance means difference between actual and standards. It is effective for knowing what has to be done.

Causality- Any miss-happening in organisation can be performed and this affects business operations (Clarke, 4Sight Tech Inc, 2012). Hence managers of Haier take care of actions and its outcomes.

Managed passion- Passion is the thought for which association works,. There are factors which has to be considered by managers and motivate workers to achieve it.

Humility- Humility means to perform actions in effective and efficient way. Training and learning program for workers of Haier has to be considered.

Success- This is the aspect of operations management which says that company that actions must be taken to work in appropriate way.

Change- Change is important these days. As there are factors which has to be considered and this affects business operations, so in this case managers has to keeps eyes on operations.

From the above discussed points of principles of operations management has to be considered. While performing business operations, manager has to select approaches which are efficient for company (Cook and et. al., 2011). Do to use of factors company should not consider wrong path and this affects growth of association. Above discussed principles are helpful in achieving business operations.


Six sigma is the technique which talks about actions which are important to know what can be done through which they can perform business policies. This technique was introduced by engineer Bill Smith in Motorola in 1986. in six sigma there are two technique. They are- DMAIC, DMADV. DMAIC is used to launch new product in market. while DMADV is used to make improvement in existence product (Corder, McLellan and Green, 2010). In case of Haier, as managers are thinking to launch large screen television, so DMADV is used.

Define- This is the first step in which actions are analysed in the basis of problem faced by society. Further actions must be taken as per accordingly.

Measure- After defining problem, measure is taken to know what has to be done through which company can make achieve targets.

Analyse- Analysis of options must be done and this affects business operations of association. It is effective with use of policies through which they can perform business dealings.

Design- Designing of operations is done after analysing resources. It is effective with use of policies which are effective for performing business (Cruz and Marques, 2011).

Verify- There is verifications of actions which helps association to know wrong which must be corrected and this product can be launched effectively.


Lean principles are the approach which has to be done by managers of Haier to perform business operations effective and this helps to make changes in efficient way. In lean principles, there are five factors, which are beneficial for org

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