The Purpose of this report is to evaluate effectiveness of communication in business context by considering oral and written communication. Through this firm can implement new strategies in order to improve customers and employee relationship.
- Describe different method, system, theory and models related to communication to analyze its effectiveness in business context.
- Assess the effectiveness of oral communication by determining role play for interview panel.
- Determine importance of written communication in communicating information for business purpose..
INTRODUCTION
Communication is important for transferring information from one place to another or to person. Good or two way communication is important in everyone life and organisation because without this no one is able to share their views, opinions and thoughts with others. It includes several ways in this such as vocally, written, visual and non-verbal which support individual in communicating with others (Azevedo, Apfelthaler and Hurst,2012). There is requirement of proper communication pathway in business organisation for transferring important info and data as well it play vital role in success of enterprise. An manager in firm must have verbal, non-verbal and written communication skills so they can be able to share required information with everyone. This assignment explain importance of communication skills and it will assist in achieving pre determined goals and objectives in effectual way. It also through light on several communication theories and model as well system and methods for making communication more effectual. Apart from this, it also include oral and written communication by undertaking role play, CV, letters, E-mails etc.
TASK 1 Theory of communication
(Covered in PPT)
Theory of communication - There are several theories and models of communication which is important for transferring information as well necessary for conveying message to other people in the association. It is the duty of manager that they must take care of two way communication from top to bottom and bottom to top. This play important role in maintaining better relation between association and its employees. With the assistance of proper communication coordination between several staff member is created for achieving common goals and objectives of business. In simple terms it can be said that it is the ability of particular person for conveying info and message to other peoples in efficient and effective way. There are several models and systems of communication which can be used in business such as:
Communication models -
These are conceptual model utilised for explain the human communication procedure. First model of communication was developed in 1948 and the developer is Claude Elwood Shannon. Thus, communication is two way process in which sender and receiver both are required for sending and receiving information or messages. In the business communication model, it includes graphical which is used for giving information to each and every person. So that they will be aware about business operation and decisions making. There are some communication model their description is given below:-
Shanon and Weaver's information theory model: This model was created in 1948 when Claude Elwood Shannon was writing an article “A Mathematical Theory of Communication” in Bell System Technical Journal with Warren Weaver. Concept of this model is:
Sender (Information source) – He/she is the person who make format and chose the communication pathway for transferring message.
Encoder (Transmitter) – In this messages is converted into signals or binary data for this sender use machinery.
Channel – This is an medium used for sending message.
Decoder (Receiver) – decoder is the machinery which is used for converting signals or binary data into message. In simple term it can be said that receiver is who translate the signal into message.
Receiver (Destination) – receiver is the person who get message for for who entire process is formed. He/she is the person who provides feedback after receiving message as per it.
Noise – This is physical disturbance such as environment, people and several other which create disturbance in transferring message to receiver.
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