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Supply Chain Management To Improve Business Performances Sample

University: University of Cambridge

  • Unit No: 1
  • Level: High school
  • Pages: 7 / Words 1691
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 2083
Organization Selected : Sofitel London St James Hotels.

Objectives Of Studying Supply Chain Management

The aim of this research is to critically investigate the supply chain management of Sofitel London St James hotels.
There are three subordinate objectives, which are:

  1. To analyze determinants that affects the supply chain.
  2. To observe the gap/difference between theories and practices that are related to supply chain in the case of Hotel Sofitel London St. James
  3. To make suggestions to the hotel management on how to develop supply chain improvement and concepts into practice in the case of Hotel Sofitel London St James

Background and Rationale

The creditability of supply chain management should not be ignored in the hotel industry. The work of Vasco (2006) focusing on supply chain management reveals the need for supply chain management to adapt robustly to changes in a business environment. It creates a shorter product life cycle and createsmore a competitive market as explained by Chiang and Trappey (2007).

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Further Wanke et al., (2010) highlighted in their work, using the concept of management of supply chain reduces uncertainty risks. According to Wang and Sarker (2006) supply chain can increase brand recognition, and improve cost control. Moreover, Phusavat et al (2007) claimed that the development of supply chain can increase sales volume, cost reduction, and business improvement.


The methodology is referred to as a set of practices. Therefore, a clearmethodology for research is deemed important. The research philosophy contains assumptions, which are important to give the guidelines and the way that a researcher views the world. The research philosophies have several types, which are:

  1. Positivism
  2. Interpretivism
  3. Realism

The methodology of this research is based on interpretivism. It is based on external, multiple, and individual’s opinions and the researcher concluded the answer to the question according to the real views gained by the hotel staff management.

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The advantage of using the paradigm of interpretivism is to explore the qualitative and real facts that are applicable according to the different points of view and individuals are not bound to accept the results of the study as universal truth.

Moreover, this paradigm allows to use of theoretical and qualitative applications in the research to help express the interpretation of data collection. The nature of the research issue is explanatory and subjective, thus this paradigm is suitable for the study. According to this paradigm, asuitable research approach for this study is inductive. The research design is based on a qualitative nature and dataset (Saunders et al. 2007).

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Data collection method

The main source of the researcher is the information from Hotel Sofitel London St James. Thisis based on self-observation. The data collection is based on questionnaires. As claimed in the previous sections, the aim of the research is to find the gap in the literature. The research methods are based on a mixed method to collect data. Both primary and secondary data collection methods have been used. The type of this problem is qualitative thus the researcher would collect qualitative data.

Qualitative data tends to be associated with words or images as the unit of analysis. This type of research is associated with small-scale studies andit is also linked with the researcher's involvement. Quantitative data would not used in this study because it is mainly used for large-scale studies andit also increases the complexity of the research issue and outcomes.

As this is a case study of Sofitel to identify the supply chain concept of the organization in order to suggest recommendations. Therefore, the specific questions are designed from the data literature which are based on the levels of agreement. They strongly agree, neutral, disagree, and strongly disagree. The researcher is working in the Sofitel Hotel. It is easier to get permission from the manager to conduct interviews. 15 questions will be drawn up, those will be both close-ended and open-ended.

The data from questionnaires are used for further analysis by using Thematic Framework Analysis. This can identify the missing gap in the case of Sofitel London St James. The research is based on non-standardized interviews in which questionnaires are non-identical, so the researcher has used both close-ended and open-ended questions.

A semi-structured interview is more likely based on exploratory and unstructured interviews, which are classified under the exploratory type of research. According to Saunders et al (2009), thenon-standardized interview is normally suitable for qualitative, thus researcher will have to take this kind of interview process and avoid the standardized interview process because it is suitable to collect quantitative data and information.


The source of questionnaires is based on a list of both open-ended and close-ended questions, which are based on a sampling of 20 people, who are involved in the process of supply chain development in the Hotel. They are kitchen staff, purchasing department staff, storage staff, and food and beverages service staff. The purpose of choosing these groups is because they experience and have knowledge about the situation of the supply chain in this hotel.

The research is based on a non-probability sampling of selected groups to answer the research objectives. According to Saunders et al (2009), probability sampling is difficult to be used within business research, especially market surveys and case study research.

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  1. Aurelie, C., Matthieu, L., and Luk, V. W, (2010). "A model to define and assess the agility of supply chains: building on humanitarian experience", International Journal of Physical Distribution & Logistics Management, 40 (8/9), 722 – 741
  2. Chiang, T A., and Trappey, J. C, (2007). “Development Of Supply Chain Collaborative Model For Product Lifecycle Management And Its LCD Industry Adoption” International Journal Of Production Economic, September 109, (1/2), 90
  3. Perry, M., and Sohal, A. S. (2000), "Quick response practices and technologies in developing supply chains A case study", International Journal of Physical Distribution & Logistics Management, 30 (7/8) 627-639
  4. Sachan, A., and Datta, S. (2005). Review of supply chain management and logistics Research. International Journal of Physical Distribution & Logistic Management, 35 (9)
  5. Storey, J., Emberson, C., and Reade, D. (2005), "The barriers to customer responsive supply chain management", International Journal of Operations & Production Management, 25 (3/4) 242-260
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