SWOT analysis is very important of every organization to identifying the internal strength and weakness of the company. SWOT is process of planning that used to identify its external opportunities and threats related to the business. SWOT analysis is the part of identifying the correspond elements to analysis and its relation to specific actions.(Tar, 2013). By using the term of SWOT analysis a company can improve the situation and reduce the uncertainty and uncertainty It help to improving the performance of the business and help to identifying the actual needs of the enterprise (Abraham ,2013). The important part of the SWOT analysis helps to improve the viability of the business and reduce the risk .
SWOT Analysis OF APPLE INC.
Apple Inc. an a multinational corporations which designs manufacturing and sells computers,electronics and softer ware and Apple most famous and successfully sells iPhones also.
Apple Inc. company has to be adequate increase brand awareness and it create a strong demand of its products (Abraham, 2013). Company has strong and large scale of US distribution channels .It is more stages of production or type of vertical integration is always aware about brand and company 's reputation . And its financial performance is also very strong.
Apple Inc. only depend on iPhone sales rather than other its product . Its distribution channel is also week in some countries and its expenditure is very low (Wonglimpiyarat , 2012) . Comparatively other company is more then lead to fever of innovation and introduced a new product in the market
Company has many opportunities like as health related gadgets introduced to the market because there is a trend in the market wear health related gadgets . so that why company has introduced its own rage of wearable health related gadgets. Expanding mobile business all over the world and making a new applications and developing a technology day by day. (Lindstrom, 2006). The main opportunities is more expected to grow a IOT (internet of things) market. Apple has a different position in the market .
Apple has always faced new challenges in the markets competition from its competitors such as Microsoft ,IBM, HP and DELL. Google and Samsung is also the competitors both are working in together and both are providing the best qualities , best offer compete with apple devices. (Grant, 2016) Currency rate is very effected for every multinational company including apple also.
SWOT is very important for every organization it showing company growth, weakness ,opportunities and threats also. swot analysis of Apple company it show the strength of the company , performance of the company ,weakness and threats also . It helps to make a strategy for plan for future threats and preparations for the coming threats from competitors. SWOT analysis evaluates the business scenario in details and take a right decision for the future courses of action. It helps to improve the performance of the business and also analyse internal strength and opportunities.(VKhan, Alam and Alam 2015) SWOT analysis show a company real conditions or actual situations. It show internal and external factor of the business which is affecting its success or failure.