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Unit 6 Marketing Research Level 4 Regent College

Executive Summary

Marketing research consist important role to make systematic results. In this consideration, it is important to focus on the digital technological elements that assists to look towards the business development (Lamberton and Stephen, 2016). Present report based on the MRC (Pty) Ltd which work as the marketing consultancy to consider new technologies in the business. Furthermore, help to focus on the relevant results that assists to attain high growth in every enterprise to looked upon the new technologies.

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Main Body

Impact of digital technology on marketing research

In respect to focus on the effective functioning and development, it is important to look upon the digital technology that increasing effectiveness in the business environment. In this aspect, social media essential element that assists to develop creativeness at workplace with consider marketing research. In this way, transforming activities of the social media help to attain successful operations at workplace that meet with the great reputation management and brand awareness as well. Furthermore, market research consider advantages with advance capability which relate with the social media. Learning to master social media help to focus on the research which increasing knowledge that obtained in the target market. Furthermore, it also helps to implement data collection improvements with new software to collect the data (Armstrong, Kotler and Brennan, 2015). With the help of the traditional methods, such as research with survey on paper, interviews, focus group, etc. technology could be implemented which received with sensing retail device.

In addition to this, data analysis stream on the collection, analysis and consider effectiveness that is important to look towards the easier and more sophisticated work performance. With the help of the mobile communication, it can be stated that advance analytical power customer retention improve long tern loyalty program in the business to attain desired results and outcomes as well. Increasing importance also placed with clearly define advance data that develop options to put good position with determine best results as well (Agnihotri, Dingus and Krush, 2016). With the help of new research roles, it can be determine that advance technology assists to consider new skills which assists to determine new roles that are particular develop in areas. Therefore, roles are being created that ensure data which obtained from the social media and mobile device. Data driven approach helps to take business decisions that make proper judgement to follow roles and advance analytics activities. In the simple term, technology assists to look on the market research with advance activities.

There are variety of market research professional, consultant, executives which encountered in the systematic manner to respond towards the changing market research activities. It impacts positively when exciting, faster, cheaper, easier, etc. to denotes effect to the technology in market (Leung, Bai and Stahura, 2015). There are some opposite side of spectrum with reliability and quality concern. In respect to look on the big data and market research, it has been seen that turning point will cover to ascertain and produce more meaningful insights. Hence, behavioural data, attitudinal data, advance analytical tools implemented that assists to make more strategies which help to enable integration of data collection and attendant with retention and collection of effectiveness. Along with this, technology also allows conduct the market research companies with create self services platform. Hence, programs allow conduct the micro survey that enabled to become agile. In this approach, inspiration from the agile software developed which creates several values with testing and data over opinion (Hajli, 2014). It could be respond towards the change in the plan which develop true power for business. Therefore, business need to implement relevant and actionable data which consequently assists to conduct test, measure and learn the approach.

Consumers and respondents are constantly embracing new technologies to conduct the proper market research. These advancing activities help to fend off present issue due to market profits and revenue declined continuously. There is new approach implemented that begin to move with frictionless market research. Approach also help to engage respondent and deliver insight information as well (Tuten and Solomon, 2017). There is huge opportunity in front of the to make forward thinking in the different enterprise such as 7Eleven, FMCG enterprises, etc. Technology consider significant impact which need to considered thinking for beginning to see that new activities design and implemented to ascertain systematic work performance. Communication technology also assists to create major advantages which lead as the bigger challenges in the systematic work performance. Apart from this, technology consider significant impact on the market research in positive and potential context. Therefore, it will assist to look towards the wide range of secondary research online. In order to conduct qualitative research, sentiment analysis and consumer perception implemented with social media monitoring. Therefore, focus group could be implemented with online activities so that technology allowing interact with people across the wide range of secondary research (Lamberton and Stephen, 2016). In addition to this, it will look upon the geographical boundaries which conduct in-depth interviews. On the other side, online research can also give negative interpretation which is required to focus on the innovative characteristics to understand with reliable and valid results.

In addition to this, technology considered double edge sword slicing in the market research industry. Therefore, data could be gather through focuses on the more relevant results and business performance. Demand of customers continuously change so that it is important to listen them properly to find proper conclusion. Turn off technology help to focus on the industry and business development (Armstrong, Kotler and Brennan, 2015). Technology help to change and forcing suppliers on the insight where data are available to considered effective tool. It will help to gather opinion of different people towards the research design and attain more significant results. Hence, skills also putting towards the insight context.

Conclusion

From the above report, it can be concluded that market research consider important aspect in every business. Therefore, it includes implementation of different tools such as social media, technology, etc. These consider important part to attain more desired results and outcomes in the business unit.

Executive Summary

Marketing research consist important role to make systematic results. In this consideration, it is important to focus on the digital technological elements that assists to look towards the business development (Lamberton and Stephen, 2016). Present report based on the MRC (Pty) Ltd which work as the marketing consultancy to consider new technologies in the business. Furthermore, help to focus on the relevant results that assists to attain high growth in every enterprise to looked upon the new tec

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