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MDA10008: Global Media Industries, Assignment 2: Media and communication adaptation


In every country, there is a different culture, region, and environment which directly affects the citizen’s life and their living standard. At the international level, while any organization enters, it is very important for them to analyze the culture, region, and trend of their local market (Bae, Song and Kim, 2012). By understanding their situation, any firm can successfully launch its products and establish a business in a new market. In the current study, Australia media organization is going to advertise its product in the Saudi Arabia market. The objective of the advertisement is to stop violence against women in Saudi Arabia country. The present report provides the cultural status of Saudi Arabia with respect to women's violence.

Main Body

In the present era, the advertisement industry has continuously increased and it uses several impressive strategies and tools to promote and advertise the products and services in the market. It is very important for the corporation to understand the culture and region of the country before advertising its product and services in that market (Arnulf and et.al., 2014). The Australia media corporation is going to promote its product in the Saudi Arabian market. Thus, it is very important to analyze the condition and culture of the Saudi Arabian market so that it can understand the things which should be changed in order to overcome the violence against women.

The cultural setting in the Saudi Arabia is an Arab and Islam. Its attitudes and traditions are old centuries and society is deeply religious, conservative and traditional as well as family oriented. Woman's condition is generally different in this country as compare to other neighbors. Woman's right in Saudi Arabia is limited in comparison to the rights of women in other neighbors. As per the research, it has been found that women were not technically banned from driving under Saudi law, local authorities consistently refused to issue women with driving license, resulting in a de facto ban. In addition to this, the dress code for women is governed by a strict interpretation of Islamic law and is implemented to varying degrees across the country.

The Australian media company should focus on various aspects regarding the culture of Saudi Arabia if it really wants to promote message regarding women violence. By understand the culture of the mentioned country, media organization can change several aspects in the Saudi Arabia. Culture can understand by apply several theories which are discussed below-

Culture schema theory- Cultural schema for social interaction are cognitive structure that contain knowledge for face to face interactions in a person's cultural environment. This theory clarifies the commonplace and pre-familiar information one uses when entering a natural circumstance in his/her own way of life (Earls and Myers, 2010.). Social diagrams for social connection are subjective structures that contain learning for eye to eye cooperation in a man's social condition. Diagrams are summed up accumulations of learning of past encounters that are sorted out into related learning gatherings; they control our practices in commonplace circumstances. Social compositions don't contrast from different diagrams, aside from that they are shared by certain social gatherings as opposed to people. As per this theory people should always learn from his or her cultural background and region.

Communication accommodation theory- Communication accommodation theory introduced in the 1971 which is also known as Speech Accommodation theory (Emerson and et.al., 2012). According to this hypothesis, while human converse with each other than they tend to change the way the audience talks. Regardless of whether you understand it or not, and it can be either cognizant or oblivious, you coordinate your emphasize, your speed, your musicality, your vocabulary and even your position and motions to that of the individual you are conversing with. The principle reasons a man does this is to demonstrate assertion and fondness for another. This theory can applicable in various communication processes.

Also Read: Managing Communication

The economic wellbeing and having a place is controlled by dialect and practices. While individuals impart they have a tendency to oblige the practices of the individuals who are in higher economic wellbeing than them.

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