MDA10008: Global Media Industries, Assignment 2: Media and communication adaptation

Introduction

In every country, culture, region, and environment differ, directly influencing citizens’ lives and living standards. When an organization enters an international market, it must assess the local culture, region, and trends (Bae, Song, and Kim, 2012). By understanding these factors, a firm can successfully launch its products and establish its business in a new market. In this study, an Australian media organization plans to advertise its product in the Saudi Arabian market. The advertisement aims to prevent violence against women in Saudi Arabia. This report outlines the cultural context of Saudi Arabia regarding violence against women.

Main Body

In the present era, the advertisement industry has continuously increased and it uses several impressive strategies and tools to promote and advertise the products and services in the market. The corporation needs to understand the culture and region of the country before advertising its product and services in that market (Arnulf and et.al., 2014). The Australian media corporation is going to promote its product in the Saudi Arabian market. Thus, it is very important to analyze the condition and culture of the Saudi Arabian market so that it can understand the things that should be changed to overcome the violence agai

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