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Thomsons Holidays Need to Develop Strategies

University: Regent College London

  • Unit No: 9
  • Level: Undergraduate/College
  • Pages: 3 / Words 731
  • Paper Type: Ph.D. Thesis
  • Course Code:
  • Downloads: 825
Question :

Thomson Cook Group is a British international holiday destination organization. With its operations all over the globe. During the time of the pandemic, the organization have faced severe losses. Will also 21,000 employees all over the globe being left jobless. The organization to have new holiday structure and services in order to recover the organization from the losses. With UK being the epicentre of mutated coronavirus, the focus of recovery from operations will be based entirely on their global operations.

  • Why does Thomas Cook Group need new holiday packages?
  • How new Thomas holiday packages will help the organization in recovering from the losses that the organization have faced?
  • How will the organization convey the new Thomas holiday packages to their customers?
  • What will be the new Thomas holiday campaigns different from their usual packages?
Answer :
Organization Selected : Thomas Cook


Thomas Cook Group is one of the biggest holiday destination organisation it merely covers most of the tourist in their meantime as it provides various methods through which that work is being suitably done. It implies the Thomson cook group developed various packages before pandemic for the benefit of the customers and that helped them to generate more revenue. It has made certain plans and deals that attract customers and has also given various discounts on the packages for the customers.

During the course of the pandemic, their created a huge loss in the company as that made it to face a lot of challenges, which resulted in a huge loss in the company as the tourist were avoiding to come in all the holiday destinations as in order to make it safe and protected the company later thought of making some strategies that will help to attain maximum customers and gain some capitals.

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Thus the organisation has changed their various techniques of working and started creating some new plans which will help them to attain profit. They are as follows:

  • Attractive packages- The Thomson cook group has made changes in their packages in which they implied some attractive discounts that help the customers to gain their interest. By the meantime when pandemic has badly affected the business of tourism their the company started to giving better packages with some more additional facility that makes the customer attracted towards them.
  • Cancellation Policy- As the team when developing various strategies has focused that most of the time customers use to cancel their early booking and that really effect the companies and make them to retain huge loss. Thomson cook group has started a new technique in which once the destination and the further booking is made then there is no going back that means no person will be allowed to cancel all the booking made by them. But in case if their arises any serious issue like pandemic or any lock down then they can extend their booking to some further dates but can not be allowed to cancel it.
  • Protocols to be followed- The restaurant use various protocols that are to be implemented in various areas in ways that meant to be implied and connected. As in the emerging pandemic the Thomson group has started using various ways and protocols of pandemic they had made all the equipments and safety measures in the destination which are being selected by the company. It implies that all the areas of the working sector creates a normal zone of making the pandemic variably functional.

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Thus, Thomson cook group has started various ways in which their company has led to increase the growth of the organisation and it made them variably recourse as that helped out to make the company in contact will all the measures. After pandemic company do focused on the styles and ways in which any of the organisation may attain profit and has it being the tourism industry their created a large sum of losses during pandemic. So Thomson has started all the new measures in a way through which more customers can be regained.

The company has started making certain elements and methods that are to be mentioned in the foremost ways and nature to increase the revenue and to gain more area and re grain culture. As companies do focuses on getting more customers and trying to analyse various methods of earning profit. Though the organisation has face the utmost loss still it managed to get more culture and variable growth by applying all the various strategies for increasing customers in their available source destination.

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