IND40 Celebrate Freedom from Deadlines Get UPTO 50% OFF & Jingle All the Way with Our Christmas Offer. Coupon Code: NEWCUST25 Order Now

OFFER! Save 50% on Assignment Crafted by Human Writers


BMT7073 Marketing Communication Level 5


  • Unit No: 0
  • Level: High school
  • Pages: 2 / Words 564
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 1230

Table of Content

  1. Introduction
  2. Task1


Marketing communication is defined to an approach which has been undertaken by an organisation in conveying messages from one end to another. The messages can be either conveyed to the customers so that they are influenced to avail services of this organisation. This tools is often emphasised to create brand awareness which relates to an organisation and for making sure that repeated purchases from consumers are carried out (Mihart, 2012). This assignment focuses on mega-ride sharing organisation known as Uber and various communication strategies which has been undertaken by them (Albarracin, Johnson and Zanna, 2014). This report attempts to explain business and buyer context in relation with this organisation. The marketing strategy in this company will be audited so that major discrepancies could be identified.

Experts Are Listening! Have doubts about academic writing? Clear all of them in a minute! Call the experts and get your answers immediately! Dial Now!Contact Us


1. Context analysis of Uber of United Kingdom

Marketing communication is one of the important method which is used by the organisation for providing the information about their products and services. It includes the activities relating to building of effective communication with customers which helps in influencing their behaviour. The present report contains the information regarding context analysis of Uber. In this regard need to evaluate the profile of organisation which provides the opportunity regarding go through next procedures.

Uber profile and background

This organisation was established in 2009 by Travis Kalanick and Veterans Garrett camp as a start up in San Francisco. This company provide different kind of services like ride-sharing, food delivery and transport network. It provides their business activities in more than 633 cities worldwide. It also provides the opportunity to access their services with the helps of websites and mobile apps. The main aim of organisation is make the transport facilities more good which contributes in making of the travelling process more ease. It is observed that this company expand their operations after March 14 in more than 33 new countries. At present, more than 400 employees are working in organisation for effective providence of their operations. From their large number of business operations huge amount of revenue is earned. The amount of revenue which is earned by organisation in 2017 is around US $7.5 billion.

Context Analysis

It is effective method which helps in evaluation of the business environment in which all businesses operates. Scanning of environment includes determination macro-environmental factors which has impact upon business operations. But context analysis includes consideration of both internal and external environment. It helps the management of organisation regarding preparation of new strategies which contributes in accomplishment of desired objectives in effective manner. All such measures are required to be undertaken before formation of project and providence of the information regarding the impact macro-environmental factors upon different segments at early stage for the purpose of attaining sustainability in their operations. It is considered as primary stage of planning where new areas are identified which have significant impact upon the business operations. This approach also provides emphasis on the analysis of internal factors. This helps in ascertaining the information regarding their internal strength which provides chance in future to grab the opportunities in more effective manner. This report includes the context analysis of Uber. It is multinational organisation which provides their services worldwide. The main aim behind application of this approach is about the development of effective marketing strategy (Kaplan, 2012).

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Marketing Assignment Help

    • expert name
      2114 - Completed Orders
      Daniel Scrooge View Profile Graduate in law estate management Australia Hire Me
    • expert name
      1072 - Completed Orders
      Rudy Wagner View Profile Master's in Advertising & Marketing USA Hire Me
    • expert name
      2455 - Completed Orders
      Nicole Rush View Profile Master's in Transport Engineering USA Hire Me
    • expert name
      321 - Completed Orders
      Dr. Leonard Prado View Profile Ph.D in Fashion Designing UK Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance