The objective of this report is to enhance understanding and knowledge of individual’s in the context of marketing practice that can assist in building direct relationship with target customers. These are important aspects of an organisation that requires to analyze by:
- Discuss the role of marketing and its interrelationship with other functional divisions of Cadbury.
- Provide a comparison between different organisation by considering 7P’s of marketing.
- Construct a strategic marketing plan of Cadbury.
INTRODUCTION
Marketing is the most important tools for any business company as per the condition of marketplace. Market is the place where products are sell purchase by the customer in the marketplace (Friis, 2012). The awareness regarding the condition of the marketplace. There are different types of tools and techniques are used by the marketer in order to sell various kind of product . it is responsibility of the company is to provide as per demand made by the customer in proper manner Cadbury is the organisation which deals with to provide different types of milk products to its customer. The marketing manager of this organization implement 7p’s of marketing mix in order to sustain strong position in the marketplace. In this report it is explains about the roles and responsibilities of marketing manager. There is a effective marketing plan of the organization in order to compete different types of rivals present in the marketplace.
TASK 1
P1 Key roles and responsibilities of marketing functions
There are different types of functions of marketing which plays a significant role in order to sell different types of products and goods in the marketplace. This helps to generate large number of revenue of the organisation. Marketing department of organisation is interrelated with the different department of organisation in proper manner. The marketing managers of Cadbury conduct different types of market research in order to know the demand and desire of customer ( Brooks and Simkin, 2012). The marketing functions include products, plan, development process, promotion, sales, finance, customer services and many others. There are different types of strategies which are implemented by the marketing manager which helps to attain goals and objectives of organisation. Marketing manager plays an important role in order to accomplish different operations of company. The marketing functions includes about the different types of marketing plan which is used to attract large number of customer. There are various types of products which are being developed by the organisation. This helps to develop the organisation in proper way. There are various types of products which are produced in the marketplace as per the demand made by the customer. This aid to maximise the profitability level of company. The marketing functions have very important role in order to communicate with the customer to know the demand and desire of customer. The different role and responsibilities of marketing functions are described below.
- Determining the demand of customer: it is responsibility of marketing manager of Cadbury is to know the demand and desire of the customer which help to make long term relationship with the customer ( Baker,2014).
- Coordination of various department of organisation: it is responsibility of marketing manager of Cadbury is to coordinate with other department of organisation which helps to produce different types of products and also accomplish different types of operations of organisation in effective manner.
- Conduct market research: it is the role of marketing manager is to conduct market research which helps to know the different types of trends which are accomplish by the different rivals present in the marketplace. This helps to implement different types of strategies which are used by the manager of Cadbury to stand before the customer in systematic manner.
- Marketing information functions: The marketing manager of Cadbury plays an important role in order collect different types of information about the condition of market. There are different types f actors like product planning and interpretation controlling of different types of strategies which helps to complete the effective distribution network. So that delivery of products and services can be accomplish in stipulated time period.
- Monitoring the environment of market: The marketing manager plays an important role in order to determine the environment of marketplace. This aids to perform different types of functions in proper manner. There are different types of plans and policies which are used by the marketing manager in order to develop the new and innovative policies which help to inculcate with the various issues and problems of organisation.
- Segmentation of market: The marketing manager of Cadbury segments the market which helps to provide effective service to the different types of customer which are present in the marketplace. This helps to make a strong brand in the marketplace. This process is directly impact on the directly helps to business organisation to increase the rate of sales of different products (Ahrens, 2011).
- Brand equity: The consumers are tends to be inclined over brands or the organisation which provide added value to their products and services. Thus marketing provide a reputation and build strong brand values for the organisation among the consumers.
These are the different types roles and responsibilities of marketing manager of Cadbury are to provide different types of function which aids to accomplish goals and objectives of organisation. There are various role and responsibilities of marketing manager is to provide different types of strategies which helps to rate of sales of different types of products and services which helps to rate of sales of different types of milk products. There are different types of strategies which are ascertained by the company in order to maintain effectiveness in performing various types of functions of company in decent manner (Dessain and Zeuch, 2015). There are various types of tactics ascertain by the company in order to introduce different types of products which helps to attract large number of customer. This aids to increase the level of profit of organisation.
P2 Roles and responsibilities of marketing relate to the wider organisational context
There are different types of concepts which are ascertained by the marketing manager of Cadbury which fulfil the demand and desire of different customer present in the marketplace. There are various products which are provided by the company in order to give more choice to the customer which aids to generate large number of revenues of company. The heart of organisation lies in its different process of marketing. Because it aids to promote different types of products in the marketplace. This leads to attract large number of customer in the marketplace. The process of marketing tends the management is to promote and deliver the different types of products which are made for the customer. There are various department which marketing department plays an important role to deliver the different types f products which manufacture by the Cadbury these products are like milk chocolates of different flavours which aids to accomplish different functions of organisation in proper manner (Bird, 2012). All department of Cadbury plays a significant role in order to manufacture different types of products which are mostly liked by the different customer. These department are like human resource department, finance department, it department, marketing department and many other department which plays a significant role in order to perform different functions of organisation in effective manner.
- Marketing and human resource department: The HR manger of Cadbury plays an important role in order to hire and select various employees working in the organisation. As per the requirement made by the organisation. Recruiting expert employee aids to retain long term relationship with the organisation this helps to perform different types of task of organisation in effective manner. An administration of business concentrate on to those purchaser who are fond of buying different types of different types of products which helps to generate large number of revenues for the organisation. In order to increase the number of sales of different milk products which helps to attract large number of customer in the marketplace (Coombs, 2012). The HR manager of Cadbury implements different types of strategies which aids to attract large number of customer in effective manner. Cadbury is the preferring the external source of recruitment which helps to generate large number of customer. It helps to recruit new talent for the company. This aid to retain effective workforce to the organisation. This aids to accomplish different types of functions of organisation in stipulated time period. Manager of Cadbury can ascertain different types of tools and techniques of marketing which aids to accomplish different types of activities of company.
- Marketing department and information technology department: Cadbury is the company implement advance technology in order to perform different types of function in smooth manner. This helps to generate large number of revenue for the marketplace. It also aids to capture large number of revenue for the organisation. It launch different types of products and implement different types of promoting tools and techniques which helps to acknowledge the different types of customer. It department plays an important role in order to attract large number of customer. This is normally comprises of the detailed determination about the buying behaviour of the different customer. Cadbury also take help of media and different types of celebrities in order to perform their products in effective manner. the main cause of selecting these techniques to attract large number of customer. This also aid to create interest among the customer to buy different types of new and innovative products for various customer in the marketplace. It department aids to collect different types of data and information which aids to perform different types of functions of organisation. There are various types of initiatives which are taken by the organisation in order to maximise the level of profit of company.
Marketing and sales department: Both of these department plays a significant role in order to increase the sales of different milk products and services. It built the relationship with the customer and organization.
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