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Research Methodology in Hospitality Sector- Holiday Inn

University: UK College of Business and Computing

  • Unit No: 8
  • Level: Undergraduate/College
  • Pages: 12
  • Words: 3000
  • Paper Type: Assignment
  • Course Code:

    K/507/3434

  • Country: UK
  • Downloads: 0
Question :

The scenario of this research project s is based on evaluation of Cloudsbed software practices which are essential in a business organisation. Through, this firm can implement effective management practices to perform appropriately.

  • Construct appropriate methodology of research that integrates process of knowledge.
  • Determine relevant research practices that support this project.
  • Discuss the results of research to proposed stakeholders.
  • Provide a clear reflection that associate concept and methodologies of research.
Answer :
Organization Selected : Holiday Inn

INTRODUCTION

In the present time, hospitality sector is continuously increasing and several changes occurred in this sector. Digital technology have largely assisted in this business through which several business activities and function has become more easy and fast. An advanced innovation incorporates gear, for example, PC, PC, Wi-Fi, web, web-based social networking, and so forth. In all territory of association required compelling wellspring of innovation by which organization can enhance task and efficiency of business. Advanced innovations is base two process. This empowers massive measures of data to be compacted on little stockpiling gadget that can be effectively safeguarded and transported. This has changed how individuals convey, learn and work in the business undertaking. In a straightforward word one might say that advanced advances are electronic devices, frameworks, gadgets and asset that creates , stores and process information. Essentially the significant target of the advanced innovations is to continue and exchange the data starting with one stage then onto the next stage.

In the current research study, researcher have major objective is to assess the impact of Cloudsbed software on hotel management practices and activities. Thus, for address this objective, scholar have used qualitative research technique along with thematic analysis method. By apply this method, researcher can able to conduct deep investigation and collect effective information about subject.

Research Aim

To analyze the impact of Cloudsbed software on hotel management practices and activities : A case study on Holiday Inn.

Research Objective

To acknowledge meaning of Cloudbed software and application

To determine the benefit of Cloudbed software in hotel management working and activities

To analyze the impact of Cloudbed software on hotel management activities and practices

Research Question

What is the meaning of Cloudebed software ?

How Cloudebed software helps in managing hotel management activities and functions ?

What are several benefits of Cloudebed software in hotel management ?

Rationale of the Study

In the present investigation, researcher have main aim is to assess the impact of Cloudebed software and application in the hotel management practices and activities. The real purpose behind choosing this theme as research point is that scientist have gigantic intrigue and interest to investigate their insight and comprehension about this subject. Another real purpose behind choosing this point is that researcher have adequate wellsprings of the data so scientist will choose this theme as the exploration subject (Edward, 2000). This is extremely noteworthy and basic examination in the sentiment of researcher since it will give finish understanding about the computerized advances and its suggestion on the business exercises. With help of this investigation, researcher can likewise distinguish the effect of advanced innovations on alternate enterprises and association. Consequently, one might say that researcher have real purpose behind choosing this theme is that with help of this investigation, researcher can investigate the effect of computerized advances on in the accommodation part

Chapter 2 Literature Review

As per the views of Aaker, (2011), the effective usage of the digital technology will facilitate the better rise in the efficiency of the organization that will support a good increase in the effectiveness and knowledge of the hospitality organization to develop the good and high quality product and services that will help in better rise in the satisfaction level that will help in better rise in the effectiveness and functional capability of the organisation. This will also help in better handling of the needs and demands of the organisation which is required to be fulfilled to effectively execute the business operations and meeting of the targeted actions and operations by Hotel Inn.

Edward (2000), stated that the effective utilization of the internet and IT tools will help in better rise in overall functionality of the organisation that will help in better rise in satisfaction level and lead to development of the high quality product and services for the customers it will also help in better rise in the networking and facilitate a better promotion of the hospitality entity that will help in effective growth of the organisation and its components. Besides this, Ukpabi and Karjaluoto, (2017), have found that in their research that the implementation of the digital tools and techniques will help in good development of the communication process and lead to the development of the different actions that are been taken in consideration by the firm. Also, it will help in developing a good quality of products and services that will help in better rise in the conditions and work environment of the organisation, that will lead to the development of the high quality product and services in a better way.

Yang, (2017), the usage of the advance tools and techniques will help in better rise in the satisfaction level of the customers and motivate them to gain a good market share that will help in the better accepting of the different operations that are been followed by the organisation. Apart from this, Gretzel and et.al., (2015), the usage of the smart phones and latest technology will help in better management of the travel and tourism activities in the firm. The smart approach and effective development of high quality product and services will improve the overall satisfaction level of the customers and efficiency of the organisation.

Chapter 3 Research Methodology

In the whole research consider, inquire about system is a standout amongst the most critical area which serves to researcher in tending to the correct arrangement of the examination issue. With help of the examination strategy, specialist can undoubtedly gather, translate and dissect the data. There are a few sort of the strategies in the examination system like research approach, look into methods of insight, explore procedures, information gathering, information investigation, inspecting and so on (Aaker, 2011). With help of different techniques for the examination procedures, researcher can without much of a stretch address the correct arrangement of the exploration issue.

Research Philosophies-This is a standout amongst the most noteworthy strategy in the exploration philosophy which helps in tending to the successful result of the examination. With help of this strategy, analyst can get the correct arrangement of the examination issue. Significant two sort of the examination theories that are interpritivism and positivism (Beaudry and Pinsonneault, 2010). In the present investigation, researcher will apply positivism examine theories through which compelling result can acquire at the correct time.

Research Approach-This is another of the most critical technique by which researcher can investigate the whole examination and direct the investigation for achieve the decided target. Real two sort of the exploration approach that is inductive and deductive approach. In the present investigation, researcher will apply the deductive approach for find of the compelling arrangement of research examine.

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