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Business Activities and Operation on Britannia hotel

University: Kensington College of business London

  • Unit No: 6
  • Level: Undergraduate/College
  • Pages 14 / Words 3500
  • Paper Type: Assignment
  • Course Code: D/508/0491
  • Downloads: 60
Question :

The scenario of this report is based on analyzing the effectiveness of digital technology in the context of transforming business operational and functional activities. These kind of practices will assist in make desired modifications in organizational practices as:

  • Construct a project management plan as well as denote clear aims and objectives.
  • Determine research analysis and performance review based on small scale research.
  • Provide appropriate evidences on research analysis based on reflection and recommendation.
Answer :
Organization Selected : Britannia hotel



Impact of digital technology upon transformation of business activities and operation: a study on Britannia hotel

Background of study:

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With 52 hotels across the UK with over 10,000 bedrooms Britannia Hotels offers the best value for quality accommodation. Perfect for families, leisure or business our hotels are located in busy city centres, seafront locations and picturesque countryside. Britannia Hotels, was founded in 1976 with the purchase of the Britannia Country House Hotel in Didsbury, Manchester. Technology has been widely considered as one of the crucial factors for hospitality industry, which assists business professionals in execution of various tasks within hospitality environment in respective manner. IT sector is one of the most emerging sectors in the world and it is inventing various types of innovative technological instruments which help hotel industry in functioning of its various operational and other departmental works in easy ways.

Digital technology has immense power of the internet things and technology has provided the just means for overcoming difficult modern challenges within hospitality industry in respective form. In this study, the major impact of technology upon various functionalities of hotel sector such as human resource department, operational and management sector, marketing and accounting section of business as well will be taken in consideration (Adey, Bissell, Hannam, Merriman and Sheller, eds., 2014). With the assistance of digital technology, Britannia hotel now has increased its efficiency level within business environment in respective form. Various types of mobile application and computer software are being utilised by its professionals in terms of gathering relevant information and making communication by using modern technological instruments.

Both qualitative and quantitative approaches will be utilised by researcher in case of gathering appropriate data which assists researcher and ultimate user of this research in gaining experiences or determining the impact of digital technology upon varied functionalities of Britannia hotel (Bullen, Morgan and Qayyum, 2011). The information regarding it assists the researcher to attain desired goals and objectives associated with this project. Research methodologies will be used by researcher to gathering data within systematic and proper reflection will be provided by researcher which has been experienced by investigator during completion of the project.

Aim: “To assess the impact of digital technology on the transformation of business operational activities: a study on Britannia hotel of London”.


  • To understanding information of significant of digital technology upon Britannia hotel.
  • To identify necessity of digital technology upon Britannia hotel operational sector.
  • To assess the influences of digital technology upon various business functionalities of the hotel.

Research questions:

  • What is the meaning of digital technologies?
  • Does digital technology make impact upon Britannia hotel?
  • What is the necessity of digital technology upon Britannia hotel operational sector?

P.2. Project management plan


Duty Figure





Resource figures


plan of risk


Recognising title of project

4 days

Mon 2/19/18

Fri 2/23/18




Devising difficulty evidence

4 days

Mon 2/26/18

Thu 3/1/18





Setting point in time to allotting resources

11 days

Fri 3/2/18

Fri 3/16/18





Profession assessment

5 days

Fri 3/2/18

Thu 3/8/18


Books, Journals, Internet and articles




Pick out methods for investigating

4 days

Mon 3/19/18

Thu 3/22/18




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