Interesting 150+ Marketing Dissertation Topics for 2025

Name: Interesting 150+ Marketing Dissertation Topics for 2025
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24 Nov 2025 67 28 minutes

Discover diverse Marketing Dissertation Topics 2025 by Global Assignment Help

Table of Contents

What is a Marketing Dissertation?
How to Choose a Marketing Dissertation Topic?
How to Write a Marketing Dissertation?
150+ Marketing Dissertation Topics
The 4Ps (Price, Product, Promotion, Place) of Marketing Mix – Dissertation Topics
Final Thoughts
Frequently Asked Questions

A marketing dissertation is one of the crucial projects for those students who are pursuing business or marketing studies. It enables you to examine real-world marketing issues and contributes fresh insights to the field of marketing. It can be challenging for you to choose the right marketing dissertation topics, especially when there are so many marketing areas to explore. No worries, you are at the right place. This guide will walk you through what a marketing dissertation is, how to choose a marketing dissertation topic, and the 4 P’s of marketing. Plus, it will also include how to write it and 150+ marketing dissertation topics. So what are you waiting for? Without any further ado, read the blog to expand your knowledge.

What is a Marketing Dissertation?

A marketing dissertation is an extensive, self-directed research project. In this, students conduct a thorough investigation of a specific marketing-related topic. The project requires you to apply theory from academic study to a real-world marketing scenario, exhibit critical analysis, and generate original research.

You will select a topic of interest, undertake research, and then write an extended document that contributes to the field of marketing. Beyond the academic world, it examines new trends, changes in consumer conduct and fresh strategic ideas. Plus, they can provide the firm's practical insights that enable you to remain competitive in fast-changing markets. Now, it's time to explore how to choose a marketing dissertation topic. Keep reading to learn more!

How to Choose a Marketing Dissertation Topic?

It can be a challenging task to select a topic for your dissertation. But these key steps can make the process easier for you.

Pick a theme that you are interested in and that matches your long-term career goals. When you are passionate about your topic, it is easier to stay motivated throughout the analysis.

Select a title that tackles current issues in marketing and ensure your study contributes to the field.

Make sure you can access the crucial data, case studies, and academic sources you need. To build a strong thesis, it is crucial to have solid data to work with.

Talk to your professor or individuals working in industry. Further, their advice can enable you to share your ideas and make sure your analysis is meaningful. You can also seek Marketing assignment help in case you need extra assistance to structure your dissertation.

Select a narrow topic to make sure it is manageable. A certain topic will enable you to do a more in-depth study.

Now, let's dive deeper to get better insights into how to write a marketing dissertation.

How to Write a Marketing Dissertation?

Writing a marketing dissertation includes a clear academic structure with each part serving its own purpose. The table below will give you a simple overview of the main sections and its purpose.

Section	Purpose	Key Content & Tips
Title Page	To clearly label the dissertation title, name of author, institution, department, supervisor’s name and submission date.	The title should be descriptive and include pertinent keywords related to the topic of the research.
Abstract	To provide a brief overview of the dissertation as a whole.	Includes rationale, aims/objectives, methodology, major findings, and conclusions (150-250 words).
Table of Contents	To enumerate all chapters, sections, and page numbers to facilitate navigation.	Should additionally include any relevant tables and figures mentioned.
Introduction	To introduce the topic, provide background, and articulate the research problem, aims, and questions.	Encourage the reader to participate, reach for important issues, introduce key theories in relation to the group of studies, and provide a road-map for the dissertation.
Literature Review	To provide an overview of the relevant academic research, theories, and concepts or perspectives related to your study, specifically stating the research gap in relation to the concept or theory.	Shows a clear understanding of the literature landscape and justifies your research.
Methodology	To examine the research design, data collection methods, and data analysis assessment standards used.	Indicate whether you use a qualitative, quantitative, or mixed-methods approach, the targeted population, which populations may be more challenging to engage with, and ethical considerations you adhered to.
Results	To report findings from your research in an unbiased way.	Use a combination of text, tables, and data presentation charting/Dashboards to provide clarity and conciseness, referring the reader to additional visual supports within the report.
Discussion	To analyse and interpret the findings in relation to the literature review and answer the research questions.	To discuss the consequences of your findings and their contribution to existing knowledge in marketing.
Conclusion	To conclude with the main findings, confirm whether the research objectives were met, acknowledge limitations and formulate proposals for future research.	To make a strong final concluding statement about the importance of the research.
References/ Bibliography	To provide a full list of all references in the dissertation.	Use a single referencing style (e.g. APA, MLA, Harvard) as stipulated by your institution.
Appendices (if any)	To accommodate additional material too long for the main body (e.g. questionnaires, raw data, complex tables).	Must be topics that are relevant and are referenced in the main text at appropriate places.

This table will provide you with a fair idea about the steps to craft a successful marketing dissertation. Next, it’s time to investigate dissertation topics for marketing students in the UK.

150+ Marketing Dissertation Topics

It is crucial to select a dissertation topic that aligns with your educational level for an impactful study. Below are various marketing dissertation examples for your inspiration.

1. Do you Think Brand Image can be Transferred Between Sectors? The Case of Virgin Cola in the UK.

2. Know the Effect of Influencer Credibility on Gen Z Purchase Decisions: A Complete Study

3.Significance of Emotional Branding in Building Long-Term Client Trust

4. A Comprehensive Study of Sustainability Marketing Strategies in the Fashion Industry

5.Know the Customer Opinion Toward Green Packaging in FMCG: A Brief Analysis

6.Success of Personalised Email Marketing in Retaining Customers: An Examination

7. Influence of Brand Equity on Influencing Consumer Behaviour in the Smartphone Industry

8. Digital Storytelling as an Engagement Tool for Brands on Social Media

9. Managing Customer Experiences for Omnichannel Retailing: A Qualitative Study

10. Cause-Related Marketing and Brand Trust: The Case of Non-Profit Initiatives

MSc Marketing Dissertation Topics

1. What is The Role of AI-Powered Chatbots in Improving Customer Experience in E-Commerce?

2. The Significance of Consumer Emotions in Viral Marketing Campaigns

3. Investigate the Effectiveness Of Influencer Marketing in the Beauty Industry.

4. The Effect of Brand Equity in Sustainable Fashion Brands

5. The Rise of Consumer Loyalty Programs IN Digital Retail

6. Know the Role of Gamification in Driving Consumer Engagement.

7. Complete the Study on the Influence of Social Media Crisis Management on Brand Reputation.

8. What is the Significance of Neuromarketing Strategies in Shaping Advertising Methods?

9.Know the Impact of Personalised Advertising on Client Trust in Social Media Platforms

10. What is the Importance of Packaging Design in Influencing Costumer Choice?

Brand Marketing Dissertation Topics

1. The Effect of Rebranding on Brand Equity: Examples of Branded Makeovers

2. Tactics for Establishing Brand Trust in a Digital Age

3. The Importance of Brand Identity in Facilitating Customer Loyalty

4. Crisis Brand Reputation Management: Takeaways from Recent Experience

5. An Assessment of the Impact of Celebrity Endorsements on Brand Positioning

6. The Effect of Corporate Social Responsibility on Brand Perception

7. Brand Equity Measurement: A Comparison of Quantitative vs. Qualitative Measurement

8. Brand Community for bolstering Brand Loyalty

9. The Impact of Brand Architecture on Consumer Choice

10. Shifts in Brand Management Strategies in the Digital Age

Digital Marketing Dissertation Topics

1. What Are the Various Ethical Issues in Digital Marketing, Focusing on Data Privacy and Consumer Protection?

2. Comparing the Effectiveness of SEO Versus Pay-Per-Click (PPC) Advertising.

3. The Significance of Social Media Algorithms in Shaping Customer Behaviour

4. What Are the Effects of Influencer Marketing in Niche Markets?

5. Examine the Influence of Interactive Content on Consumer Engagement.

6. Various Search Engine Optimisation Trends and Their Significance in Digital Marketing Success

7. How Can Chatbots Enhance Customer Experiences?

8. What is the Effect of Video Marketing on Brand Awareness?

9. Know the Influence of Augmented Reality on E-Commerce Consumer Experiences.

10. What is the Significance of Micro-Targeting in Political Campaign Marketing?

Social Media Marketing Dissertation Topics

1. The Role of Facebook Advertising in Marketing a Product to Consumers

2. Reasons Why Social Media Marketing is Mostly Engaging to The Young Audience

3. The Impact of Advertising on Different Social Media Platforms

4. The Reliability of Social Media Marketing Messages in the 21st Century

5. How Scam Artists on Social Media Are Complicating the Buyer's Purchase of Products Online

6. How Selling on Amazon is Changing Social Media Marketing Strategies

7. Discuss the Future of Social Media Marketing in Light of New Technologies

8. The Role of Online Surveys in Creating Social Media Marketing Messages

9. Current Tactics Employed By Online Marketing in the UK

10. The Role of Instagram in Ineffective Social Media Marketing and Branding

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Fashion Marketing Dissertation Topics

1. An Analysis of Why Fashion Marketing Strategies Are Primarily For Women

2. What Are the Impacts of Having Fashion Marketing Promotions on Social Media Platforms?

3. How to Recognise Possible Customers in Fashion Marketing

4. Examine the Significance of Anticipating Specific Fashion Requirements of Customers.

5. Discuss the Part of Reacting, Tracking, and Creating Trends in Styles.

6. Know The Significance Of Planning The Pricing Of Fashion Products.

7. How to Craft Ad Campaigns for Fashion to Grasp The Attention of Buyers

8. What Are the Various Emerging Technologies For Marketing Campaigns?

9. Do You Know the Role of Data-Driven Decisions For Fashion Campaigns?

10. What is the Reason Behind the Understanding of Fabrics For Fashion Campaigns?

Business Marketing Dissertation Topics

1. A Quantitative Analysis of Supermarket Customer Loyalty Programs

2. The Use of Data-Driven Marketing to Increase Sales Conversion Rates

3. Strategic Insights Into the Implementation of Circular Economy Business Models

4. The Impact of Corporate Culture on Innovative Business Capability

5. A Study of Leadership Style and Employee Well-being

6. The Impact of Customer Reviews on Brands' Online Reputation

7. Qualitative Research into the Ethical Implications of International Business Expansion

8. The Impact of Employee Training Investment on Organisational Outcomes

9. Investigating the Role of Sustainability Reporting in Building Stakeholder Trust

10. An analysis of Risk Management Practices in Construction Projects

Current Marketing Dissertation Ideas

1. The Influence of the Coronavirus Pandemic on Marketing Strategies

2. Examine How the 5 P's of Marketing Have Evolved Over the Years

3. The Importance of Market Segmentation in Determining Which Messages to Develop

4. The Importance of Targeting and Positioning in Aggressive Marketing

5. Discuss the Importance of Analysing the Marketing Environment

6. Assess the Needs and Motivation for a Successful Marketing Campaign

7. Why Group Dynamics Are Important in Pinpointing the Right Message for a Marketing Campaign

8. The Significance of Social Surroundings and Consumer Perception in Marketing Today

9. The Importance of Using Women in Campaign Promotions Versus Men

10. What are the Impacts of Studying Customer Behaviour and Motivations

AI Marketing Dissertation Topics

1. What is the significance of AI-based imaging in early cancer detection?

2. A brief analysis of bias in facial recognition systems

3. Qualitative research on AI-powered financial fraud detection

4. What is the role of machine learning in improving supply chain resilience?

5. A complete study on AI-powered language translation tools in multinational workplaces

6. In healthcare applications, what is the impact of federated learning on data privacy?

7. What is the impact of ChatGPT-like models on academic writing and grammar checker free?

8. Know the significance of AI in optimising energy usage in smart homes.

9. A complete study on human perception of AI-generated art

10. What is the effect of AI algorithms on personalised e-commerce recommendations?

Experiential Marketing Dissertation Topics

1. A Brief Research on Customer Immersion in Experiential Campaigns

2. What is the Significance of Sensory Experiences in Brand Engagements?

3. A Complete Analysis of Event Marketing and Client Loyalty

4. What is the Influence of Experiential Marketing on Word-of-Mouth Referrals?

5. A Comprehensive Study on Brand Attachment Via Experiential Activities

6. Know the Importance of Multi-Sensory Marketing in Retail Environments.

7. What is the Impact of Pop-Up Experiences on Consumer Opinion?

8. Explain the Significance of Experiential Marketing in Creating Emotional Brand Relationships.

9. Examine the Effect of Interactive Installation on Brand Awareness.

10. Investigate the Role of Experiential Marketing in Improving Clients' Experience.

Influencer Dissertation Topics in Marketing

1. What is the Importance of Nano-Influencers in Increasing Engagement and Reach for Small Businesses?

2. Know the Role of Authenticity in Influencer Marketing and Its Impact on Consumer Purchasing Intentions

3. Investigating the ROI of Influencer Marketing Campaigns Across Different Sectors

4. Know the Effectiveness of Long-Term Influencer Partnerships as Compared to One-Off Campaigns

5. The significance of Virtual Influencers in the Future of Brand Marketing

6. Examining Gender Representations and Their Impact on Consumer Employee Perception in Influencer Marketing

7. Know the Ethical Implications of Sponsored Content in Influencer Marketing

8. What is the Role of Influencer Marketing on Brand Loyalty in Gen Z

9. What is the importance of Micro-Influencers in the Promotion of Niche Products and Services

10. The Effectiveness of Cross-Platform Influencer Strategies in Increasing Brand Awareness

Global Marketing Topics for Dissertation

1. What is the Significance of Cultural Intelligence in Global Marketing Success?

2. What are the Various Global Marketing Techniques in Emerging Markets?

3. Know the Impact of Localisation Methods in Global Advertising.

4. In Brand Expansion, What is the Role of Digital International Marketing?

5. What are the Various Market Entry Techniques For Multinational Firms?

6. Quantitative Research on Cross-Cultural Customer Behaviour

7. On Global Marketing Decisions, What is the Impact of The Political Environment?

8. Know the Effect of the Global Supply Chain on Marketing Effectiveness.

9. What is the Significance of Global Trade Policies in Marketing Strategy Formulation?

10. What is the Difference Between Adaptation and Standardisation in Global Marketing?

Ethical Marketing Topics for Dissertation

1. Qualitative Study of Consumer Perspectives of Ethical Advertising

2. The Implications of Corporate Social Responsibility in Ethical Marketing

3. Research Paper on Transparency & Trustworthiness in Marketing Communications

4. The Effect of Green Marketing on Brand Reputation

5. Ethical Challenges of Influential Marketing Analysis

6. Systematic Literature Review: Ethical Consumerism and Purchase Intentions

7. Know the Role of Fair Trade Marketing in Consumer Decision-Making

8. Research Paper on Ethical Considerations of Data-Driven Marketing

9. The Effects of Ethical Branding on Customer Loyalty

10. Quantitative Research Study: The Effects of Ethical Labels on Purchase Intentions

Consumer Psychology and Marketing Dissertation Topics

1. Explain the Psychological Factors That Impact Impulse Buying.

2. Examine the Effect of Scarcity Messaging on Clients' Purchase Decisions.

3. What is the Role of Social Proof on Client Purchase Intentions?

4. On Brand Perception, Know the Influence of Nostalgia Marketing.

5. Analyse How Sports Marketing Affects Long-Term Loyalty Among UK Football Fans.

6. What is the Customer Perspective on Burberry's Digital Marketing Efforts?

7. What Factors Are Antecedents to Word of Mouth (Wom) Communications? A Case Study of Blockbuster Marketing

8. What is the Impact on Organisational Performance OF Negative WOM Communications?

9. What Effects Does Gender Have on The Processing of Information by Consumers of Luxury Products?

10. What Role Does Motivation Play in Consumer Buying Behaviour? An Exploration of the UK Mobile Ringtone Market.

The above-listed marketing dissertation topics examples will help you examine creative and relevant areas that match current marketing practices and academic standards. Next, we will explore the 4Ps for dissertation topics for marketing students.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix – Dissertation Topics

The 4Ps of marketing include price, product, promotion, and place. These are the main frameworks for understanding how firms shape their marketing techniques. In today's fast-moving UK market, firms are adapting these elements to keep up with the digitally savvy consumers, guide regulatory frameworks like the ASA, and deal with economic pressures such as inflation.

For students of marketing in UK, the 4 Ps model offers a strong basis for a dissertation that examines traditional marketing ideas. No matter whether you are looking at UK supermarkets or small firms, the topic related to the 4 Ps can provide both practical relevance and academic rigour. However, if you still find yourself stuck in understanding this concept, feel free to get assistance from a dissertation writing service.

Below are some relevant 4Ps dissertation topics in marketing.

1. Know the various price adjustment techniques in online vs. offline markets?

2. Do you think that clear global pricing methods can harm brand value?

3. How to calculate the success of PR campaigns in rebuilding trust after brand failures.

4. A complete study on how product availability & convincing content shape buying decisions

5. What is the impact of comparison vs. non-comparison advertising on a client's behaviour?

6. Evaluate the pros and cons of online advertising in global markets.

7. What is the role of physical location in customer decisions within the UK airline industry?

8. What is the role of the 4 Ps in marketing for nonprofit organisations?

9. Know how comparison sites foster visibility for unsought goods in the digital era.

10. What is the influence of brand awareness on clients’ purchase intentions?

Final Thoughts

Now you have seen various marketing dissertation topics. It is crucial for academic success to choose a strong dissertation topic and add something meaningful to the field. The right topic not only fuels your analysis but also enables you to stand out, as it offers fresh insights that matter in today's UK market.

This blog covers various marketing topics for dissertation, what a marketing dissertation is, and how to choose a topic. However, if you are unsure where to begin, a proficient assignment writing service can make a huge difference. Experts at Global Assignment Help can help you through the entire process. They will not only refine your topic but also help you structure your research to help you write clearly and meet academic standards.

Frequently Asked Questions

Q1. Which Topic is Best for a Marketing Project?

Ans. Best Digital Marketing Topics for MBA Project in 2025

1. Artificial Intelligence in Digital Marketing
2. Influencer Marketing Trends and Effectiveness
3. The Role of Data Analytics in Digital Marketing
4. Content Marketing Strategies for 2025
5. Social Media Marketing Trends
6. Analytical and data-driven projects

Q2. What's the Best Marketing Strategy?

Ans. Some of the marketing strategies may include:
1. Content marketing
2. Social media marketing
3. Search engine optimisation (SEO)
4. Pay-per-click advertising (PPC)
5. Email marketing and newsletters
6. Influencer marketing
7. Earned media and PR
8. Landing pages

Q3. What are the 7 Ps & 4 Cs of Marketing?

Ans. The 4Ps is a marketing framework that consists of the parts of product, price, place, and promotion. The 4Cs is a marketing framework that consists of what the marketer will create, what the marketer sells, how the marketer will develop the relationship with customers, and how the marketer creates convenience for the customer. The 7Ps of marketing are awareness, consideration, interest, purchase, loyalty, & sharing.

Q4. What are Common Marketing Mix Mistakes?

Ans. Insufficiently Defined Target Market

Without clearly defining and understanding your target market, the marketing strategy will suffer. Ensure that you have a clear understanding of who your customers are, what they want, and their buying habits.

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