Marketing is the most crucial and important aspect of any business organization there are various aspects of marketing which are used by the firm in order to create the recognition of the product among the customers in the competitive market. Marketing techniques are used by the firm in order to enhance the attention of the customers towards the services and the products provided by them. It is the continuous process of any business organization, whenever firm decide to introduce or launch new product in the market they enhance and re create their marketing strategies so that their work can be done effectively or efficiently. This report is based upon the over all evaluation of the New Product, FOREO UFO, which provides impact of spa worthy facial in just 90 seconds.
1. Describe the new chosen product and current market conditions
FOREO UFO: Beauty Tech Revolutionizes Face Masks in 90 Sec. UFO combines the best of beauty and technology for a spa worthy facial treatment in just 90 seconds. There are million of women who uses facial masks daily in order to make their skin softer and better smoother and more radiant. But the team members and the developers of the FOREO, was engaged and determined to show the the better way to get this. Introducing UFO, the world's most advanced and smart mask which can make the skin flawless in just 90 seconds. It has the ability to turn the 20 minutes treatment into 90 seconds. There are plenty of females in this world, who wants their skin to be radiant and flawless, so UFO comes with the advances technologies which help females to achieve this. The product claims to provide very superior treatment in just 90 seconds UFO merges beauty and technology to ensure you get more out of every mask, with better facial coverage and deeper penetration of mask essence. The UFO mask is divided in to 2 categories; Make My Day and Call it a Night(FOREO,UFO, 2018).
The current business market of Australia is highly competitive because there are several number of organization who are conducting their business functions in order to achieve the competitive edge in the market(Dwyer, 2014). Technology is highly effecting the market conditions of Australia. The current business trends in Australia are highly dominated and manipulated by the advancement in the technologies there are number of cosmetic and beauty outlets present in Australia, so the competition in this industry is very high, but on the o9ther hand the services and offerings provided by the FOREO UFO, is unique and innovative, if the company use correct and efficient market strategies they can gain the attention and attraction of the customers towards their product. For gaining the trust and loyalty of the customers it is very essential for the companies to come up with unique and innovative products so that they can achieve the competitive edge in the market(Al-Refaie, 2016). These days each and every female is very beauty conscious, the idea and the concept of FOREO, UFO is very unique and it also lay emphasis upon saving time of the individuals which can be used as the prim marketing factors by the marketing mangers of the organization. The customers of Australian market concentrate more upon the quality and services rather than the price. The promises and the claims that the product makes is up to the mark in order to gain the trust and believe of the core and potential customers. As today's the schedule o each and every women is very hectic and they are unable to provide much time upon their looks and beauty, and the introduction of UFO can turn out to be very fruit full as it provides effects of 20 minutes treatment in just 90 seconds.