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Concept of Marketing Essentials - McDonald

University: Regent College

  • Unit No: 2
  • Level: Undergraduate/College
  • Pages 16 / Words 4000
  • Paper Type: Assignment
  • Course Code: R/508/0486
  • Downloads: 82
Question :

The scenario of this report is going to discuss the concept of marketing in the context of McDonald. In this regard, it is a responsibility of marketing manager to lead different campaign in order to capture values from customers in return.

  • Discus the roles and responsibilities of marketing function within McDonald.
  • Compare different organisation on the basis of marketing mix elements.
  • Produce and evaluate a marketing plan of McDonald.
Answer :
Organization Selected : McDonald


Marketing is considered as one of the indispensable elements that disciplines in the company's management. This refer to the company's practices that are associated with selling and buying services and products in more effective way. This consist of selling, advertising, delivering commodities to people. Hence, in brief, marketing can be referred as the each and every activity which an organisation make to acquire consumer and manage a proper relationship with them. In the present commercial sector, this has become more fundamental component for growth and success of organisation in the ideal way (Asaduzzaman, Hossain and Rahman, 2014). McDonald is a large fast-food product chain expanded across the globe. Understanding its usage, the organisation purpose is to understand and analyse the role of marketing in numerous division of company and achieving business objectives to establish its necessity in the completive business environment. This assignment will also carry out comparison of marketing mix elements of McDonald's and Burger King to evaluate extended mix components. Also, it will measure the proper marketing business case in regard of expansion of business in more significant manner.

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P1 Roles and responsibilities of marketing function

Marketing function is termed as the essential component that deliver organisation an opportunities to attract and employ the competitive opportunities for attaining their objectives and goals. Therefore, this is fundamental for each and every organisation to undertake the tool of marketing for attracting mass number of consumer. Hence, marketing can be considered as paramount tool that McDonald's optimise in regard of creating effective relations with their targetted consumer.

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Marketing concept assist an organisation in managing and conducting the various practices accordingly (Berkowitz, 2016). Hence, these concepts has eliminated into five major elements that depicts the marketing core of enterprise as well as help in undertaking future trends of company. There are major five marketing concepts such as societal marketing, selling concept, marketing concept, product concept and production concept. McDonald optimise societal and selling marketing concept in more significa

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