This project is about understanding importance of marketing within an organisation for the purpose of attaining sustainability and competitive advantage in market. In overall manner, this help to improve learning about the different aspects related to marketing including marketing mix, marketing plan and different marketing functions or roles.
- What are the various roles and responsibilities performing by marketing manager?
- What is the relation of marketing function with functioning of other internal departments of an organisation?
- Apply marketing mix to know about marketing planning of different organisation belongs from the same sector to understand the difference between the applied strategies and tactics?
- Development of effective marketing plan for an organisation to improve competitiveness at marketplace?
INTRODUCTION
Marketing is necessary function which aid an organisation to enhance its profit as well as sales in an effective manner. It consists different tools and techniques which are adopted through firm related to promoting its existing services or goods in order to target large number of consumers at market place (Al-Ekam and et. al., 2012). This report is based on IKEA business firm and it is a multinational group which design, produce as well as sell its ready made kitchen appliances, home accessories and furniture. In this report mention about roles and responsibilities of the marketing related to wider organisational context. Different methods which an organisation apply marketing mix to marketing planning to attain organisational objectives will be discussed under this given report in an effective manner.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing is necessary function which consists procedure of advertisement of services and goods in order to enhance sales along with the sales. It is an effective procedure of delivering, exchange and also communicating better value for consumers, society and partners. It consist function which is concerned with an investigation. In order to make its business activities or better, it is necessary to maintain its channel of distribution. Under marketing involve activities which are concerned with management and study of exchange relationships. It is a responsibility of marketing department to maintain or conduct its marketing activities in an effective manner. Under this, there are several roles as well as responsibilities which have various function in company (Arguello, 2013). In addition to this, there are more necessary data or information is collected through IKEA business firm.
Roles and responsibilities of various marketing functions mention below:
Product: It is regarded as most essential part and IKEA company provide its effective quality of products on the basis of various demands or requirement of consumers in an effective manner. In context to this, it is a main responsibility of marketing manager to develop its unique good as comparison to its strongest competitors. Before conduct an investigation, marketing department know about the needs of consumers and their demands or needs in an effective or significant manner.
Price: This factor is necessary and it affect on purchasing behaviour as well as attitude of consumers. There is a requirement to IKEA company to set its costs of existing goods which are according to needs of consumers at affordable cost (BaÄÂík, Štefko and Gburová, 2014.). It is necessary that manger should develop effective pricing structure and provide its goods at reasonable cost. With the help of this more and more people will buy its goods and sales of firm will be enhanced.
Selling: Under this, IKEA company provide its end goods to the final consumers. There is a requirement to management to adopt the convenient procedure which aid in use better channel of distribution of goods to end consumers and impact on their mind related to buy of goods. In context to enhance sales, IKEA organisation require to be check an availability of goods on timely basis.
Promotion: It consist use of different communication tools in context to develop better or positive relation with consumers and give them better information concerning with existing offerings. At market place, there are different tools and techniques which are used through many business firms. But IKEA organisation uses social media, newspapers, television, print media. These all are helpful in aware individuals about existing services of goods of consumers in an effecti
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