The scenario in this report is evaluating aspects in order to recruit two new marketing officers so as to expand the business of Yours Destination Corporations.
- Explanation of the role of marketing and their interrelationships with another department of Yours Destination Corporations.
- Comparison of the marketing mix of Yours Destination Corporations and National express.
- Development of a marketing plan for Yours Destination Corporations.
Market is the crucial tools in the business organisation it involves understanding the market places, consumer demand, profitability of the company, roles and responsibilities of the manager and market strategies providing quality product to the customer (Dibb,and Simkin, 2013). This report focuses on marketing essential in yours destination company which belong to modern era of globalization. It also includes the roles and responsibility of the manager.
P1 Duties and responsibilities for a Marketing Officer and a proposed structure, operations of the marketing department
Marketing is the process of identifying, evaluating and providing customer need and wants. It deals with some important concepts productions, product, selling and societal concepts. These are the basic concept of marketing.
Yours Destination company manager perform their duties managing marketing resource of businesses and individual is responsible for different kind of products and services or be in charge of a single product or service. A officer need to have a friendly in nature and focused how to generate their businesses profitability (Kotler, and McDougall, 2014). This organisation marketing manager is very responsible to achieve their pre- determined goal of an corporations. To increase their earning of the firm, he has to plan, organize, coordinate and control all the marketing functions.
Responsibilities of yours destination company manager
your destination manager is responsible for gathering the actual result of market research and decide how to control quantity and quality of product. This company Manager is also responsible sale forecasting, product planing and price fixations. Control their credit policy of the business and removing the problems of customer. Prepare a roadmap of advertisement and increasing their sales promotions and defining their channels of distributions for good and services.
- Responsibilities towards employees another important responsibility of the your destination manager to make a healthy relationship with their employees and providing them effective training and compensations. Marketing manager is also motivated their employees and evaluate the performance of worker and receive the suggestions and solving the problems of their employer.
- Responsibilities towards society one of the most important role of the this organisation manger to his society like he has providing new goods and services according to needs and want of society. Maintain regular supply of good and services at sensible prices in the market. Yours Destination manger responsible for increasing their employment opportunities (Mishra, 2016 ). Focus in providing satisfying the need and want of the customer and improving both the consumer demand and society also.
- Responsibilities towards customers your destination marketing manager is responsible for the need and want of the customer and according to it fulfil their demand and to make the regular supply of product and giving a best quality of the goods and services (Hair, and et.al 2013). Officer main motive to earning profit with providing customer better services.
The proposed structure and operational of the marketing department through some functions financing, marketing informations management,pricing, product and services functions. These are the key functions of marketing department. Manger work with top management and supervise the business activities and identifying market potentials. A marketing manager establishes the relationship between among the business activities of sales,packing, storage, transportations, sales promotion, purchase. This company manger to create the demand of the good and services produces by the organisation, manger identify new market trends and build up relationship with existing market for their business and its products. Yours destination marketing department operate new plane like launch new product or services to attract their existing or new customer through launching a new product in the market and providing the satisfaction of their old customer and to attract new consumer. Manager also work in selecting the channels of distributions of goods and services through various channels like wholesalers, retailers. As per the need of the this enterprise , manager select the particular channel of distribution and supplies the finished product from producer to customers. Manger also focus on their product services the aim the market officer to providing best services to their customer.
Marketing department play a vital role the promoting the this company and mission of this organisation producing best qualities of product and providing the effective service to the customers. It is include monitoring and managing and maintain social media page and account and giving a services through online system to the customer.
Also Read: Marketing Essentials - Morrisons
P2 Explain how the roles and responsibilities will contribute to the wider organisational objectives.
he main roles of marketing contributing organisational long term and short terms strategies of the business. Your destination company contributing the elements marketing process. The objective of this enterprise to maintain their customer relationship according to customer needs and wants,providing quality of product and services (Purvis, 2016). These marketing concepts include pricing, promotion, distribution, sales.
- Gathering Marketing information is the main duty of marketing manager. By this way individual becomes able to known needs of consumers and provide them same services. it is providing the information regarding various factors of yours destination company such as its product, planing and implementing controlling its marketing strategies. This helps in accomplishing objective of Your destination.
- Marketing officer is responsible to monitor of marketing environment of your destination organisation identified the new development in the marketing environment, it provides great response for the growth of the product and service of the company (McDonald and Wilson 2016). These new development help to changing the market traits, socio- economic forces, internal and externals changes of marketing. It also help for their employees providing healthy environment and this company manager increasing their worker motivation level.
- Marketing research is another duty of officer, this company manager find out the market specific knowledge of product, price and consumer needs. Identifying the best product and service of this company in the market through effective compunction process.
- Appropriate market segmentation is the responsibility of manager in the company. this company marketing manager help in identifying the customers wants in the large diverse market and promote their goods and services of the enterprise. The main motive of the yours destination corporations manager expand their business not only local market as well as global market or entire the world.