Business environment can be defined as all of the internal and external factors which affects on the company and its functions. In this included employees, management, competitors, government, cultural, political, legal, customers, technological, supply and demand as well as business regulations that have direct impact son the company's goals or objectives (Agarwal, and Grassl, 2012). These factors are beyond the control of the business which affects on functions and operations so it is necessary to formulate better plans for dealing with such forces in an effective manner. This report is based on Nestle that is a Swiss transnational company and deals in food and beverages. It is situated in Vevey, Vaud, Switzerland. This assignment will explain the different types and purpose of organization with their size and scope. It explain the relationship between organizational functions and identify positive or negative impacts the macro environment on business. There will conduct internal and external analysis for identifying strengths and weaknesses of company and determine that how these are interrelated with macro factors.
P3 Explain the relationship between different organisational functions and how they link with objectives and structure
Organizational Structures: A valuable definitive structural scenario can be considered as the structure which includes works out, for instance, coordination, supervision and task parcel. The legitimate structure chooses how the organizations perform the functions. In united structural scenario the ideal organizations have the majority of the essential initiative controls. They also have a tight controlling grip on the workplace and division and in decentralized structural scenario, the fundamental authority controlling is appropriated and the workplace and division have particular degrees of opportunities. Therefore, it can be analysed that every company use different organisational structure and functions for operating business with an efficient way, it is necessary to have better organisational structure that facilities in performing entire tasks or objectives as well as attains set targets. Nestle firm used Hierarchical structure which support in communicating with every and each individuals regarding any business informations in well manner.
Organisational Functions :
Production function : This is the most important function of organisation in which company decides to make effective goods and services for manufacturing so that customers needs and wants are to be fulfilled. Nestle is dealing with varieties of foods and beverages items including baby food, coffee, tea, ice cream and many more in the international market so that more customers are to be attracted and satisfied. Production department support in achieving particular goals or objectives in an effective way.
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Marketing function : It play a vital role in increasing sales volume and market shares with an efficient manner. It is essential in providing necessary information among targeted audience and help to attract them towards firm so that more sales can be made. Marketing department support to the Nestle firm in promoting their goods and services at international market. Nestle use several promotional activities such as banners, hoardings, celebrity endorsement, TV, commercial advertisements and many others for the purpose of creating customers awareness with efficient way. Marketing department also support in attaining predetermined goals or objectives with the help of meeting targets. They provide information about customers demands, competitors, fashions etc. so that company can make favourable decision for production of goods and services.
Human resource functions : Human resource are most important component for performing various tasks or activities with an accurate manner. Human resource manager play a crucial role in building good workforce within organisation. They are responsible for recruitment, selections, training and development and performance appraisal of employees so that predefined goals or objectives can be achieved. It is necessary to have effective workforce and better skilled persons who can perform entire role as well as tasks in an effective way.
Information Technology : In the modern era, Information Technology has wide scope as it is only a responsible function who can perform several activities with system and manage entire business operations in an effective manner. Information Technology department take responsibility to manage all tasks with utilising available resources and also support to record data so that better outcomes can be attained. Nestle is selling number of products and dealing in international market so they always consider the IT functions to connect with global market. IT manager ensure about the data recording, keeping it safe and secure, manage websites or internet sources for providing effective informations to the target audiences in an appropriate way.