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Digital Data Analysis of Tesco Company

University: Imperial College Business School

  • Unit No: 11
  • Level: Post Graduate/University
  • Pages: 14 / Words 3434
  • Paper Type: Assignment
  • Course Code: COMM5011
  • Downloads: 940
Organization Selected : Tesco Company

DATA ANALYSIS

Questionnaire

Name:

Gender:

Contact Number:

Is the firm well aware about various sort of digital tools and techniques?

  • Yes
  • No
  • Not sure

Have Tesco plc implemented the digital tools and techniques in an effective manner at organizational level?

  • Yes
  • No
  • Not Sure

Have the utilization of digital tools and techniques like social media have improved the performance of the cited retail entity?

  • Yes
  • No
  • Not Sure

Do you find the digital tools and techniques that are been implemented within the firm to be adequate for the firm?

  • Yes
  • No
  • Not Sure

Besides social media, what sort of digital tools and techniques are been used within the cited retail firm that influenced the purchase behaviour of its customers?

  • Using online transaction facility
  • Incorporating digital product selection facility.
  • Interactive digital marketing
  • Managing the feedback's and assessment process involving customers.

Do you find use of this social media to be beneficial for the customer's?

  • Yes
  • No
  • Not Sure

Are the social media marketing measures that are been taken by the firm capable in fulfilling the requirements of customers in a very effective way?

  • Yes
  • No
  • Not Sure

Do you find that the customer decision making process is been affected in a positive way?

  • Yes
  • No
  • Not Sure

Are the employees at Tesco plc well trained to use this digital tools and t

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