Present unit scenario determines Tesco action plan for 2018 with an aim to significantly improvise and strengthen communication to stakeholders and staff. Successful execution of this requires formative consideration of certain questions that are being illustrated below.
- Application of communication models undertaken by Lewis.
- Illustration of lewis behaviour impact upon Tesco workers
- Issues that can be raised by stakeholders.
INTRODUCTION
Scope of Organisation
Tesco is one of the leading retailer of UK, which deals differentiated products such as grocery, apparel, home appliances, packaged food etc. In order to increases market share the firm offers its services online and offline which is the biggest advantage of company. The operating profits of company increases annually but the new chief executive Dave lewis discovers various problems due to which sales of Tesco were continuously decreasing.
Background of Issue
- Tall Structure of communication
- Increasing competition
- Negligence
DISCUSSION OF ISSUES ARISING
Lack of communication is the issue due to employees at lower level were unable to share their problem and their improvement strategy which can assist the firm in managing successful business operation. However, in accordance to this, new boss implemented the use of interpersonal communication in which every employees was allowed to share their views with CEO directly via Emails.
Deceasing in sales of products due to high price in comparison to competitors of other retailers that is Aldi and Lidl. For this the firm can implement the use of competitive pricing method, with the help of Which the organisation will be able to gain customers by offering their product at bit low price from competitors (Locker and Kaczmarek, 2013).
Negligence of Accounts team led to loss of agreement with Financial conduct authority due to which the firm was unable to compensate to investors. In this the firm would have been sued against criminal charges but Tesco settled the scandal by giving fine. To overcome this, Dave Lewis planned to implement the use of key performance indicator which will assist the management in setting line and target for business profits.
Nevertheless, it can be argued that it is important for the firm to keep a regular check of performance of employee in order to implement effectiveness in business performance. In addition, organisation training ad development session for workers is the best plan which helps the management in establishing effective communication with staff.
FINDINGS
It has been found out the CEO, implemented the use of new way of communicating with employees which assisted the Lewis. This developed interest of employees in organisational functions. As per decreasing sales, it has been determined that Tesco offers products at high price and consumer are price sensitive, therefore the individual shifted to other retailers who offers same goods at low price (Newman and Ober, 2012). However, to overcome this the CEO, planned the use of competitive pricing strategy where the firm will offer products at low price in comparison to other retailers. Further, negligence in accounting scandal created pressure on company due to which the firm was about to be charged for criminal offences but somehow settled with fine. Thus, implementation of key performance indicators which will assist in setting business goals on the basis of effective plans and procedures.
ANALYSIS
It has been analysed that implementing use of inter personal communication is the best way to seek interest of workers in organisational functions. Similarly, implementing sue of targets and models at every step of functions helps in drawing strict line for accomplishing goals and objections (Sethi, 2010). In accordance, to argument it has been evaluated the training session are the best platform which assist the management in deriving internal strength and weakness by interacting effectively with staff members.
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CONCLUSION
The report concluded with key isisue of Tesco that is lack of communication, negligence and decreasing sales. The new CEO implemented the use of different model to map ad solve key issue in order management successful business performance.
RECOMMENDATION
|
Recommendation |
Leading Person |
Roll out Times |
National Costing/ Opportunity Costing |
Intended benefits |
|
Flat Structure to improve Communication |
CEO |
6 Months |
National Costing |
Improved communication |
|
Implementing use of marketing and promotional tools (Clutterbuck, 2011) |
SALES MANAGER |
3 months |
Opportunity Costing |
Increased sales and customer base |
|
Bench Marking |
BOARD MEMBERS |
5 Months |
Opportunity Costing |
Improved Financial performance |
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