Introduction to TAKREER
Environmental analysis is a significant part for any organization that provides certainty about future business activities. SWOT analysis is an effective tool to assess the internal as well as external environment of company. Present report is about Abu Dhabi Oil Refining Company (TAKREER) that is a public joint company. The organization undertakes overall work related to refining operation such as supplying petroleum products and the refining of crude oil and condensate. TAKREER is the subsidiary of Abu Dhabi National Oil Company which is considered as world's fourth largest oil company. In this regard, SWOT analysis of organization has been done to explore opportunities of the firm and to overcome its weaknesses in order to create competitive edge of firm at the marketplace.
SWOT analysis is an acronym of assessing internal as well as external environment that consists of several factors such as strength, weaknesses, opportunities and threats. It facilitates management to take an appropriate decision with regard to expansion of firm over the globe. Further, HR strategies are also based on the environmental analysis that leads to ensure effective management of human resources. Here, internal environment includes several important aspects such as life-cycle, size, ownership and culture as well as management. Along with that, strategic orientation is also an important part of organization by which company can be able to fulfill its long as well as short term objectives. Furthermore, ownership of firm is a joint as well as public that aid to support management to expand business over the globe and to ensure the development of different nations (Annual report of Takreer, 2014).
In the same direction, environmental scanning is the foremost way to assess performance of the firm and adopt different strategies accordingly. It contributes towards cope up with changing scenario and brings improvement in the whole organization. In this, company focuses on relationship between strategies, environment as well as organization. It is because in order to run business in smooth manner, company must give consideration to internal as well as external environment by adopting different strategies (Reportlinker Adds the Oil Refineries Market 2011-2021, 2015). This way, organization can be able to cope up with changing scenario and also aid to create competitive edge of the firm at the ma