For your digital marketing assignment writing task, prepare a case study on “International Marketing.” The case study must be well organized and written in Chicago style. Your case study should deal with all the aspects listed below.
The Market ;
Market Research Analysis
Digital Marketing Tricks
Segmentation and Targeting of the Audience
Also, support your case study with a real-life example.
Project Brief and Guidance
You are the new marketing manager of ZARA your company has just appointed three new board members who want to understand the strategies used by the company to grow its market share. Your Managing Director has requested you to produce a report that will address all the issues the board members wanted to be familiar with.
By the end of this unit a student will be able to:
Explain the role of marketing and how it interrelates with other functional...ReadMore
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both. Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of sporting footwear e.g. Reebok, Nike etc and prepare an individual report of 3,500 words(please see appendix 1 for further details) addressing the following issues.
Using appropriate sources undertake a full marketing audit of your chosen category and brand. Include an...ReadMore
Consumer behavior is the study of individuals, groups, or organization, and the processes involved in the selection, usage, security, and disposal of various products or services. In your consumer behavior assignment, do a case study on the 5-step consumer decision-making process. Explain all the factors that lead a consumer to stop using a product or a service.
The word limit for the assignment is 1500+ words.
Harvard referencing styles should be used to cite sources in the...ReadMore