Management practice involves many functions which are required by the managers to perform so that the roles and responsibilities of the managers can be done effectively. The main functions of the management involve planning, organising, directing, staffing and controlling. The business of Woolworths company is divided into many departments so that management functions can be performed efficiently.
- What are the functions of management?
- What is the organisational structure of Woolworths?
- What is the role of different departments of Woolworths?
Management is defined as the process in which various dimensions are included such as planning of human resources and any other aspects, organising, leading and motivating people within organising due to which goals can be aligned inappropriate manner. Management is regarded as the strategy which is helpful for the business to manage various functions and acquire major benefits that could lead the business to succeed. Woolworths is an Australian chain of the supermarket which is associated with providing homeware, fashion and food groceries to their customers. In order or get success the major requirement for Woolworths is that the company manage their business in such a way that they use their resources inappropriate manner so that to grab market prominence and sustainability as well. Management business within Woolworths is classified into various sub-functions such as planning, organising, directing and controlling. In this manner, Woolworths is managing their business functions and dealing with any coming complexities so that to reach out to their ultimate objectives indirect manner. There are various departments existed within Woolworths and they all are interconnected in such a way that all the working are interlinked so a succession of one department may lead in a succession of the other department as well.
There are various styles of management that can be used by businesses such as traditional approach of management, scientific approach, human relations approaches, contingency approaches and many more. Woolworths is totally dedicated in providing better experiences to their customers and for this the company is merging all their departments so that to provide collaborative working and incorporation of various aspects.
(Illustration 1: Woolworths Purpose)
Woolworths is an international organisation which is having business in various countries, this is the reason that the company is having robust managerial sustainability which is leading the whole organisation to stick to their objectives and attain the same in specified time frame. On the other hand organisational structure is the other reason of market prominence of Woolworths as the company is able to communicate with their departments in direct manner which avoids occurrence of various challenges and complexities. Business management is leading the company to acknowledge all the executed efforts in the direction of attaining goals in which direct establishment can be provided to Woolworths.
Organisation structure reflects a system that focus on how various activities are directed in the company so that it can easily achieve the targets of organisation. The respective activities includes roles, rules and at last responsibilities. Organisational structure also determine the manner through which information flows between different stages/ levels in the company. It also explain various activities that should be delegated to achieve the goals of the organisation. It is also known as pattern and network based on relationship that presents in various different positions. In organisation there are two type of structure founds that are designed in horizontal & vertical dimensions to achieve common objectives. If systematic organisational structure is adopted it helps in clearly defining authority, objectives can easily understand and according to that policies in the corporates are framed. It also supports to make coordination and diversify the activities that leads to business growth. It become possible to frame policies.
(Illustration 2: management structure of Woolworths)
Organisational structure also lays down both the channels and adopts the pattern for communication. It results proper administration. It also reduce or eliminate duplication of functions and try to achieve production at maximum level by putting minimum efforts. Woolworths is a large chain of supermarket and grocery stores as it was founded in 1924. The brand has its headquarters in Bella Vista, Australia. Woolworths adopts flat structure in their organisation in which there are so many branches exist as these are Human resource management, Sales department, marketing unit, finance department etc. In HR branch of Woolworth all the work related to appointment of person to fill the vacant position is perform. As the managers and executives of respective departments also deals in employment benefits like records and payment of gratuity, provident fund, pension scheme, Employees state insurance corporation, payment of minimum wages, maternity benefits and it their duty to adopts all laws related to employment. Sales department of Woolworths take initiative steps to increase the level of sales in different stores and location so that business can survive easily in the world of competition. It is the duty of sales unit to deliver goods and services on time so that their audience satisfy and keeping in touch with Woolworths for long terms. As the working of sales and marketing department are interlinked and interdependent. The marketing executives of marketing branch of Woolworths take initiative steps to create awareness about their brand and product by advertising through various modes like distribution pamphlets, provide information on radios, giving advertisement on televisions, make promotion on social media like Facebook, Instagram, twitter etc. as by using these modes the brand Woolworth create awareness and capture the large market area. That leads to increase sales and revenue that tends to business expansion and growth. The organisation also has finance department that deals in matters that are related to money in this various account executive are present. Accounts managers make control the performance of executive by checking the work time to time. All the transaction that make impact on profit are recorded by the executive of finance department. As this units are also responsible to make arrangement regarding amount related to working capital which are needed to run the day to day activities of the business. All the tax benefits and deductions are done by the department in the company Woolworths.
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