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Unit 7 - Marketing Strategies - The Legal Framework and Legal Solutions - Kensington College Of Business


Marketing strategies is a long term and the combination of all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right place. Marketing strategic is very helpful to make the competitive advantages for the Earthbound Organics . Present report based on marketing strategies for Earthbound Organics, it is the UK based Company which deals with organic beauty products and planning to build new market into another country. They planning to sell the services of herbal beauty products in Australia market. For that, they will need to acquire PESTLE analysis of macro environment and also adopt some planning tools to accomplish the business objectives. Along with that, it will also help to make good image in front of the market share. Furthermore, it will also explain about critically analysis of modes of entry that suitable for the Earthbound Organics . It will also look upon the concepts of market segmentation and targeting critically the potential target market for the Earthbound Organics. It will also explain about the porter's generic strategy. Through which Earthbound Organics can easily get competitive advantage and better services for making business more productive. Earthbound Organics is the client of Ashanti marketing solutions for which Earthbound Organics makes plans and strategies to takes its business in Australia market.

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Main Body

PESTLE Analysis

Business environment is the most essential and required to analyse before planning to grow the business activities. It is the external environment or factors which may affect Earthbound Organics environment or business activities (Arrighi, Le Masson and Weil, 2015). Australia market is very much growing and wide market which provides great expansion opportunities for the new entrants. Before making business plan or entering into the market. Earthbound Organics also needs to analyse external environment and process making good task in terms of garbing the market opportunities. Earthbound Organics needs to determine Australia market condition with the help of external environment. All external market factors includes political, legal, social, political and environmental. All these factors that will affect Earthbound Organics management activities.


This factor of political refers to the governmental which influence economy or a certain industry. Political factors might affect business activities or may enhance or changes the prices of Earthbound Organics services (Bhattacharyya, 2015). Earthbound Organics needs to analyse the current scenario of the political environment which get harmful for their business activities. This factor relies on the business activities which includes political environment and their changes. In terms of Australia market position. It is the safe place for investment where Earthbound Organics get better opportunity growth for its business. Its biopolitical environment are stable and certain, open and progressive. They provide high rate of return to the investors with high degree of confidence level. New investors or new entrants are easily get in the market for making profit revenue (Dyllick and Rost, 2017). It s nature is highly responsible towards economic challenges and policy direction. The adaptability of Australia government policy to change in the economy has been ranked in the second position in the world. It has been proved that, it is the very much effective and productive to make opportunity for the Earthbound Organics (Bijauliya, Alok and Yadav, 2017).

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