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Cultural Diversity Research Methodologies In Morrison's

University: Imperial College London

  • Unit No: 11
  • Level: Post Graduate/University
  • Pages: 19 / Words 4785
  • Paper Type: Assignment
  • Course Code: PXT999
  • Downloads: 72
Question :

This assessment will cover following questions:

  • Elaborate research methodologies and approaches as part of the research process.
  • Analyse research relevant for a business research project.
  • Communicate the result of a research project to identified stakeholders.
  • Generate application of research methodologies and concepts.
Answer :
Organization Selected : Morrisons

Chapter 1: Introduction

Overview of the Research

The existing exploration aims to analyse the influence of overseeing cultural diversity in convalescing the employees operations, thus, cultural diversity is an effective area which refers to the differences among individual because of their different background, culture, ethics, racial, tradition, attitude and language (Colquitt and et. al., 2011). Furthermore, it is significant for the business to oversee culture assorted variety as it is successful for the firm in accomplishing higher development with the rise of individuals from various zone, locale, culture and foundation. With the guide of this methodology organizations employ up-and-comers who are not quite the same as one another based on culture. In this current examination, Morrison’s is the picked association, in this way it is a huge general store which perceived as the fourth biggest chain of market in United Kingdom (Cascio, 2015). The organization was built up by the potential endeavours of William Morrisons in the time of 1899, along these lines the headquarter of the firm is in Bradford, England, United Kingdom. The organization is worked at worldwide level and significantly bargains in nourishment and drink, dress, books, magazines, CDs and DVDs. The business is having around 110,000 employees who are giving their finest to the operations of the firm. The primary motivation of the organisation is to achieving significant enlargement and success via managing diversity at workplace. Thus, it is effective in emerging talent and attaining growth (Hung And et. al., 2011).

Rationale of the Research 

The investigation into real deed is encompasses over analysing the influence of overseeing cultural diversity in recovering the employees operations. Therefore, this is a wide area of academic writing, thus investigation over this area is mainly executed because it is an effective issue which has a wide influence on the operations and function of an exploration (Truss and et. al., 2013.). In addition to this, the present analysis is efficacious in exploring an individual as well as professional acquaintance in relation to the specific area. The another intention of executing this evaluation is the individual attention of the investigator, as the researcher wants to develop idea in relation to this precise area and use their capabilities in future perspective to attain success in their career (Caligiuri and Tarique, 2012).

Research Aim

“To identify the impact of managing cultural diversity in improving the workforce performance. A study on Morrisons”.

Research Objectives

  • To evaluate the importance of managing cultural diversity at workplace.
  • To determine the challenges faced by Morrisons while managing cultural diversity at workplace.
  • To evaluate the ways which Morrisons can use to overcome the issues of managing cultural diversity at workplace.

Research Questions

  • What are the importance of managing cultural diversity at workplace?
  • What are the basic challenges faced by Morrisons while managing cultural diversity at workplace?
  • What are the key ways that Morrisons can use to overcome the issues of managing cultural diversity at workplace?

STRIP 1 

Chapter 2: Literature Review 

Literature Review is characterized to be the most basic zone of an examination, along these lines it perceived to be the base which is huge in building up a hypothetical system and this is powerful in improving the comprehension according to the picked investigation zone. This area is in-comprise over auxiliary sources like books, diaries, distributed articles and non-distributed articles and so on. Subsequently these sources are huge in giving proper investigation over the territory of distinguishing the effect of overseeing social assorted variety in improving the workforce execution (Posthuma And et. al., 2013).

 The importance of managing cultural diversity at workplace.

 According to the opinion analysis of Katie Sawyer, 2018, culture miscellany in the terms of an organisation is defined as the aspect when businesses are open to recruit people from different area, religion, background, race, religion and culture. In the present current business condition the significant intention of every little just as enormous business undertakings is to achieving higher development and accomplishment at commercial centre through overseeing assorted variety at work environment (Epstein and Buhovac, 2014). In the context of Multinational Corporation diversity is effective and has various significance like increasing organisational productivity, strengthen the workforces, retaining talent pool, improve company’s reputation, improving employees engagement etc. In this manner these all are the key importance of social assorted variety which may in turns in making an incentive for the business in accomplishing higher development and achievement.

 According to the opinion stated by Vince Scopelliti, 2018, Cultural diversity is imperative aspect which is effective in promoting diverse knowledge and skills that facilitates stronger interconnection with the customers to serve them effectively and gain competitive edge. In addition to this, having a diverse skills and experience at workplace can also encourage innovation and out of the box creativity which in turns in creating value in attaining growth and success. In the context of business, cultural diversity is effective in increasing productivity, improves creativity, developing profitability, improved business reputation and so on, thus diverse workforce is imperative for the business in enhancing their operations through emerging effective and unique talent at workplace (Leiter and et. al., 2011). 

The challenges faced by Morrisons while managing cultural diversity at workplace.

As per the views expressed by Harold Andrew Patrick and Vincent Raj Kumar, 2012, Diversity management mainly refers as the process which is planned to develop or preserve a positive employment atmosphere where the similarities and differences of individual are appreciated (Wang, Chen and Chen, 2012). Morrisons is a large supermarket which is operating at global level and the key focus of the business is to attaining higher growth and success via managing diversity at workplace, but in managing cultural diversity company has faces a multiple issues and conflicts that affects the overall functioning and operations of the business (Guillaume and et. al., 2014). Morrison’s is facing assorted issues like language and cultural barriers, ethnic and cultural differences, gender equality, language and communication and so on, thus these issues are affecting the operations and functions of Morrison in adverse manner. Furthermore, various cultures can likewise lead in poor acknowledgement, less network among labourers. It might contrarily influence on efficiency of employees (Klingner, Llorens and Nalbandian, 2015).

As per the views analysis of Scott Clark, 2020, workplace diversity is significantly defined as the aspect of difference among individual in a business, Morrison’s is a large supermarket chain which has its operates at wider area and encourage diversity at workplace, thus the business is attaining assorted benefits via managing diversity at workplace but issues are also taken place, Hence business leaders who encourages diversity faces assorted challenges like acceptance and respect, resistance to change, less competitive benefit and holistic understanding regarding market place, communication barriers, Cognitive Biases and Stereotypes' lower collaboration and so on, thus these issues influence the productivity and operations of the business. From the views evolutional of Katie Reynolds, 2020, Embracing cultural diversity in the context of business is an essential first step for businesses that want to be competitive on an international scale. Therefore, integration among multicultural teams can be difficult in the face of prejudice and negative cultural stereotypes. Thus, this recognised to be the key challenge for the business which has direct impact over the operations and progression of the business. Morrison's is a large supermarket chain which has its operations in the entire globe and faces assorted issues regarding diversity at workplace and needs to be managed by the management of the business to gain growth and success.

The ways which Morrisons can use to overcome the issues of managing cultural diversity at workplace.

Cultural diversity defined as a crucial aspect which is effective in terms of increasing opportunities for the businesses helps the business in Achieving higher growth and sustainability. In today’s world and business scenario the level of competition is very much higher and is increasing at a rapid level so “of business is to expanding their operations at large level and cultural diversity mainly also helps the businesses in attracting large number of customers the help of facilitating them good and appropriate facilities. Morrison’s is a famous and well reputed supermarket which is operated with the help of its supermarket chain and the company is also having its operations all over the world and facing various issues of managing cultural diversity at work so there are multiple ways that can be opted by Morrison’s for the help of reducing the issues of diversity at work place (Kossek, Baltes and Matthews, 2011). According to the opinion of Jacqueline Whitmore, 2016, In today's competitive era, diversity is termed to be the critical aspect which requires to be considered by the businesses for the intention of enhancing the talent pool to encourage higher productivity and performance. Morrison’s is a large supermarket chain which has its major focus over generating more profitability and revenue, thus for reducing the bad effects of managing diversity it is required for the firm to take initiate actions, thus, There are multiple ways like effective leadership, suitable training and development sessions, appropriate communication process, equal treatment of employs, incentives and promotions of the workers etc. there for these all are the sensual ways that can be off by Morrison’s in the manner of overcoming the issue of managing culture diversity those Morrison’s is taking proactive approach to enhancing employs well-being as employs are the potential key of a business and liable to enhancing the operations with maintaining their strength and skills (Dul and et. al., 2012). As a global brand company is mainly recognised to provide equal opportunities and appropriate training to their employees as it is effective for the business in gain success with the suitable contribution and implementation of employees ability and knowledge.

Chapter 3: Research Methodology

Type of Investigation: The perceived to be the most receptive part of an examination as in the usage of an exploration the key thought of the specialist is to choose the most reasonable technique to assist the universal exploration in significant manner to drawn substantial outcomes. An examination can be qualitative or quantitative, Therefore, the decision of approach depends on data that is gathered for a particular examination territory. In the existing exploration, quantitative investigation is mainly implemented through the investigator as it is successful in providing descriptive analysis with the assistance of real facts and figures (Bell And et. a

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