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Cultural Diversity Research Methodologies In Morrison's

University: Imperial College London

  • Unit No: 11
  • Level: High school
  • Pages: 9 / Words 2364
  • Paper Type: Assignment
  • Course Code: PXT999
  • Downloads: 625
Brief :
Organization Selected : Morrisons

Learning Outcomes:

LO1. Identify suitable research methodologies and approaches as important for research process.

LO2. Critically analyse the research pertaining to business research project.

LO3. Explain the result of research project to recognised stakeholders.

LO4. Use and apply research methodologies and concepts.

Project Brief:

Equality plays significant role in all workplaces irrespective of whether the business employs of two people or hundred people. It is important to ensure same protection and opportunities without any kind of discrimination. Diversity of culture, behaviour, views of people adds value and increases the cope of new skills, capabilities, knowledge to make them productive at workplace. Management of equality and diversity is equally important as it influence the efforts of the employees working in an organisation. Discrimination and biases at workplace has directly affect the growth and productivity of the organisation. Therefore, many organisations oversee beyond any legal consequences and strategies to encourage equality and diversity to increase productivity, competitive spirit and opportunity.  

Select a research topic:

There are range of themes that could cover the following:

  1. Cultural diversity at workplaces
  2. leadership and management
  3. Work life balances and enhancement experiences
  4. Discrimination at workplace

Other recommended topics include:

  • Differentiate between the discrimination and diversity and how it will impact the organisation.
  • Supervising cultural diversity in human resource management.
  • Use of managerial tools, challenges and opportunities that are interconnected with the diversity in the organisation.
  • Training to the newly selected staff to develop new skills and knowledge.

Task 1

Provide research proposal as defines which includes:

a) Research ethics form

b) Research proposal form

The research proposal consists of topic, aims and objective of research. Literature review, time plan and research approach and methodology.


Analyse and research on the topic choose and communicate the final findings in the assessment format (5,000 words).

The final research project must include the following topics:

a) Overview: introduction, aims and objectives of your research and questions.

b) Literature Review: produce secondary research along with authentic references which is related to your research theme.

  • Research methodology: Explain various research philosophy, therapies of quantitative and qualitative methods used to justify the research methods.
  • Data Analysis and interpretations: Evaluate primary data using various tools with the help of charts and diagrams.

e) Research Outcomes: Submit a report on your finding to stakeholders of your organisations. Your report must include PowerPoint presentation (6-8 slides).

 f) Reflection & Recommendations for alternative research methodology: Write a reflection of the appropriate research methods to meet the objective of business research project.

g) Conclusions

h) Recommendation


Learning Outcomes






LO1. Identify suitable research methodologies and approaches as important for research process.

LO1 & 2

D1 Critically evaluate

research methodologies

and processes in

application to a business

research project to explain

chosen research methods

and analysis.


P1 Provide a research proposal that clearly states a research question or hypothesis interconnection to literature



P2 Explain appropriate research methods and approaches to primary

and secondary research.

M1 Explain various research approaches and methodology and justify for the choice of methods selected based on theoretical frameworks.


LO2 Critically analyse the research pertaining to business research project.


P3. Produce appropriate methods by using primary and secondary research for a business research project includes costs, access and ethical issues.

P4 Use relevant analytical tools, analyse research findings and data.

M2 Explain advantages and

 drawbacks of data

collection and analysis.

LO3 Explain the result of research project to recognised stakeholders.

D2.  Critically

evaluate of the finding

and make valid, justified



P5 Elaborate research outcomes in an effective manner for the intended audience.

M3. Critically analyse the

logically communicate

outcomes to the intended

audience demonstrating

how outcomes meet desired

research objectives.

LO4. Use and apply research methodologies and concepts.

D3. Communicate reflection

and engagement in the

resource process leading

to recommended actions

for future improvement.

P6 Highlight effectiveness of research methods applied for meeting objectives of the business research project.


P7 Identify alternative research methodologies and lessons learnt in view of the outcomes

M4 Produce critical reflection and insight that results in recommended actions for improvements and future research



Research Proposal Form

Student Name: ______________________                          Student ID: ____________

Centre Name:   _____________________

  Tutor:    ________________                                        Date: ___________________

  Unit:   ____________________

Proposed Title:      ______________________________________________

Section One: Title, objective, responsibilities


Title or working title of the research project (in the form of a question, objective or hypothesis) 

Research objectives (e.g. what is the question you want to answer? What do you want to learn how to do? What do you want to find out?):


Section Two: Reasons for choosing this research project


Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):


Section Three: Literature sources searched


Use of key literature sources to support your research question, objective or hypothesis:


Section Four: Activities and timescales


Activities to be carried out during the research project (e.g. research, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report):


How long this will take:

Milestone one:  _________________

Target date (set by tutor): ____________________

Milestone two: _______________________

Target date (set by tutor): ______________________      


Gantt Chart


Section Five: Research approach and methodologies


What type of research approach and methodologies are you likely to use and why? What your areas of research will cover:


Comments and agreement from tutor


Comments (optional):

I confirm that the project is not work which has been or will be submitted for another qualification and is appropriate.

Agreed: ________________ (name)_______________ Date ______________


Comments and agreement form project proposal checker (IV sampling)


Comments (Optional): 

I confirm that the project is appropriate.

Agreed /Disagree:          (Name of the IV)                                                        Date


Research Ethics approval form

All students conducting research activity that involves human participants or the use of data collected form human participants are required to gain ethical approval before commencing their research. Please answer all relevant questions and note that your form may be returned if incomplete.

For further support and guidance please see your respective Unit Tutor:

Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please complete this form in good time before your research project is due to commence.

Section 1: Basic details:

Project title:

Student name:

Student ID number:


College Name:

Intended research start date:

Intended research end date: 

Section 2 Project summary

Please select all research methods that you plan to use as a part of your project:

· Interviews                           Yes                    No

· Questionnaires                   Yes                    No

· Observations                      Yes                    No

· Use of personal records    Yes                    No

· Data Analysis                     Yes                    No

· Action Research                 Yes                    No

· Focus Groups                     Yes                    No

· Others (Please specify):    

Section 3:  Participants

Please answer the following questions, giving full details where necessary.

Will your research involve human participants?

Who are the participants? Tick all that apply:

Ages 12-16:                 Young people aged:  17-18        Adults:  

How will participants be recruited (identified an approached)?      

Describe the processes you will use to inform participants about what you are doing:

How will you obtain consent from participants? Will this be written? How will it be made clear to participants that they may withdraw consent to participate at any time?

Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to answer?

Yes       No

If no please explain why below and ensure that you cover any ethical issues arising from this

Studies involving observation: Confirm whether participants will be asked for their informed consent to be observed.

Yes      No

Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the study)?

Yes   No

Will participants be given information about the findings of your study? (This could be a brief summary of your findings in general)

Yes    No

Section 4: Data Storage and Security

Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)

Yes No

Who will have access to the data and personal information?

During the research:

Where will the data be stored?

Will mobile devices such as USB storage and laptops be used

Yes   No

If Yes, please provide further details:

After the research:

Where will the data be stored?

How long will the data and records be kept for and in what format?

Will data be kept for use by other researchers?  Yes                     No

Section 5: Ethical Issues

Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline how you will deal with these:

It is important that you demonstrate your awareness of potential risks that may arise because of your research.  Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the following:

8. Informed consent.

9. Potentially vulnerable participants.

10. Sensitive topics

11. Risk to participants and /or researchers

12. Confidentiality/anonymity

13. Disclosures/ limits to confidentiality

14. Data storage and security, both during and after the research (including transfer, sharing, encryption, protection).

15. Reporting

16. Dissemination and use of your findings.

Section 6: Declaration

I have read, understood and will abide by the institution’s Research and Ethics Policy:       Yes No

I have discussed the ethical issues relating to my research with my Unit Tutor:

Yes No

I confirm that to the best of my knowledge:

The above information is correct, and this is a full description of the ethical issues that may arise in the course of my research

Name:                                                                         Date:

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