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Research Methodologies - Zara

University: University of Chester

  • Unit No: 5
  • Level: Undergraduate/College
  • Pages: 3 / Words 864
  • Paper Type: Assignment
  • Course Code: R/508/0521
  • Downloads: 665
Question :

This research paper explains about the impact that mobile technology put on sales and profit level of fashion industry. As concluded by various studies, there is sudden increase in use of technology and also it has a huge impact on business. This research is done with the help of various investigation techniques and using different sources of literature. Following segments are answered:

  • Provide introduction and background of the research topic.
  • Suggest appropriate research methodologies in subject matter.
  • Prepare suitable data analysis process.
  • Evaluate ethics and values related to subject matter.
Answer :
Organization Selected : Zara


The present research is conducted to analyse the impact of mobile technology on growth and profitability of a company. Since the early years of the 20th century, the world has been experiencing a revolution known as information technology. It makes easier the process of producing new and innovative goods by minimising the time and costs as well. In order to gain high competitive edge, it is fundamental for all business associations to acquire digital tools and techniques in its operations; its enables employees to deliver real time insight. It also has been overviewed that adoption of mobile technologies, i.e. smartphones and mobile software. In multinational business organisations it is not possible to exchange information effectively, thus mobile technologies help to do the same (Beetham and Sharpe, 2013) There are certain effective indications of knowledge transferring among employees for gaining potential collaboration, hence it can be said that information technology is essentially regarded as a natural medium for managing knowledge. The article will be elaborate the positive impact of using mobile applications by managers according to their competencies so as to increase high market share and obtain market growth as well. In this aura, new yet robust technologies, i.e. cloud, analytics, collaboration, mobile - will turn out the development of process operations, and multiply activities which has an impact in order to address future challenges of multinational business associations.

The present research is going to be described how mobile technology helps in improving annual sales and profit margins of Zara (Benckendorff, Sheldon and Fesenmaier, 2014) . A Literature review will be made by considering viewpoints of different authors who have made study upon the same topic. It helps researcher to get relevant information about the area of concern and complete research accordingly. Readers will also come to know different methods which are being used by investigator for completion of the research. Apart from this, the entire research is based upon Zara, its a multinational clothing retailer which was founded in 1975 which offers clothing for men, women and kids. It is a flagship chain store of Inditex group which owns some major brands, i.e. Massimo Dutti, Pull, Bershka etc. Zara is a vertically integrated retailer, controlling the supply chain, design, manufacturing and distribution of all its products worldwide. The brand currently having 1,751 stores worldwide. They incur an annual revenue of over $9 Billion dollars.

Research objectives -

  • To determine the importance of using digital tools and measures in Zara
  • To ascertain various digital tool which are employed by an organisation
  • To identify the changes which have been availed post implementation of mobile technologies
  • To determine the relationship between mobile technologies and customer relationship

Research questions -

  • Q1. What is the significance of acquiring digital technologies and measures in Zara?
  • Q2. What are the main digital tools which are used by a firm to gain high cutting edge?
  • Q3. What are the main changes which can availed post implementation of mobile technologies?
  • Q4. What is relationship between mobile technology and customer relationship?


A research methodology is a linked with several methods or ways which are being used by the research in order to complete any study. It involves diverse plans and frameworks for doing research in the best possible manner. Although, research methodology is one of the imperative part of research that lays down variety of ways to arrive at better conclusions or outcomes. It comprises with theoretical analysis of the body of principles which are associated with a branch of knowledge. By using this, investigators are able to explain individuals' behaviour how people think and act.

2.1 Types of investigation

It is essential for researcher to determine that systematic observation and testing can be attained by using a range of several methods. Several approaches of research, such as – qualitative and quantitative. In quantitative research, its an enquiry to find out the problem which is based upon testing a theory and assessed by using statistical techniques (Bizirgianni and Dionysopoulou, 2013) The main goal of quantitative research is to find out whether the predictive generalisations of informations. Quantitative data is based upon valuable measurements by using structured & validated data collection tools and techniques. In this researcher and their biases are not known to respondents in the study and they are deliberately hidden from the investigator. Apart from this, qualitative research is based upon gathering value added and relevant information which creates worth for the topic of study. The research is acquired in order to reveal behaviour of target audiences as well as their opinions which drives it with references to certain specific topic. In addition to this, qualitative research is based upon in depth study of small group which will support and guide while making hypothesis. For completion of this research, there has been use qualitative research so as to gain proper understanding of several issues and opinions. The research also provides insights of problems and supports in developing various ideas for potential qualitative research.

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