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Aims and Objectives in Research - Waitrose Ltd.

University: UKCBC College London

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages: 4 / Words 1019
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 1193

Table of Content

Question :
  • Identification of aims and objectives
  • Conduct secondary research to form LR.
  • Application of research methodology
  • Formation of time scale
  • Research title approval form
Answer :
Organization Selected : Waitrose Ltd.


Digital tools and technologies plays vast role in attaining higher growth and success at market place. In this modern era the people are very much concern on using digital tools and technologies in order to simplifying their living standard. Digital technologies are effective in making humans life more easy and comfortable, this also create value in enhancing the knowledge and skills of people about the importance of applying digital tools and technologies. Business industry is considered as an essential element which create value in developing the economic condition of firms as well as country (Argote, 2012). In this modern era large number of organisations are concern on implementing digital technologies in order to modernising their operations and functions which create benefit for firm as to gaining attention of more and more buyers towards the firm or its offered products and services. Waitrose Ltd. Is a selected company for this particular project, it is a largest chain of British Super market? The major purpose of firm is to enhance their performance and productivity at market place as to capturing more and more customers. In the modern era people are very much based on online services because online marketing is more easy and relevant which saves the extra cost and efforts of people at market area. Waitrose Ltd widely focused on implementing websites through which it is easy for firm to provides the details of their products and services as to offering them at large area of market. With the help of website organisations are able to promote their brands and products at wide area of market and it is a best way to attract more buyers towards the firm. As a largest supermarket chain it is necessary for Waitrose Ltd to grabbing attention of more and more buyers in respect to attaining higher growth and success at market place.

Background of the Research

In today's modern scenario it is necessary for firm to implement digital technologies in respect to increasing the profitability and productivity of firm at market area (Doong and Ho, 2012). Waitrose Ltd. Is a famous subsidiaries, supermarket chain which deals in variety of products and services. The headquarter is located in Bracknell, Berkshire, England, the company was founded by Wallace Waite, Arthur Rose and David Taylor. The major motive of firm is to satisfy the desires of people at market place in order to attaining competitive edge at market place. Website is consisting to be the most essential element of in today's modern business era as websites are used by people to gain appropriate data and information about the goods and services of firm. In the modern market era competition is so high at market place and organisations are widely concern on attaining higher competitive edge through offering variety of products and services at market place. In the recent era people live a busy life and they are not having enough time they satisfying their needs in regards to purchasing so they are mainly concern on applying online websites as to making their transaction more effective (Eriksson, and Westerberg, 2011). Organisations are providing they're each and every detail on the site which plays vast role in making people purchase more comfortable and reliable. As a leading supermarket chain Waitrose Ltd is providing online services through their website on which each products detail and various offers of firm are mentioned in detailed manner.

Significance of the Study

The major purpose of conducting the research is to address the issue of research in effective manner. The present research work is based on The influence of Digital technology, especially website, on business performance. A new research is conducted as to resolving the issue of previous research and generate a valid and appropriate outcome. An effective research project helps the researcher in developing their skills and ability in some specified areas which provide benefits in attaining their future goals and objectives in effective manner. In this modern era, it is essential for each individual to have an appropriate information about digital technologies and website in respect to making effective transaction. A research project helps the research in conducting their future task in more effective manner which leads them towards attaining high growth in their career. The major reason for selecting the topic is to analyse the issue of research in effective manner through comparing the opinion of various authors and writers.

Research Aim

It can be consisting to be the most essential part of research work as it helps the investigator in attaining higher growth and success at market place (Forzani and Leu, 2012). This section is effective in defining the research issue in the form of a small statement. This section provides a brief about the dependent or independent variable on which the whole activities of research is based on. By and large, examine is such which think about most basic things and part of association. Subsequently, the principle point of this exploration is to decide the effect of computerized innovation on the business movement and tool business will deal with and deal with that in appropriate too. The major aim of this particular research is “The impact of Digital technology, especially website, on business performance”. A Case study on Waitrose Ltd.

Research Objectives

Research goals for the most part conveyed to analyst with the goal that they can gather the required data in legitimate way. In addition, researcher are those which likewise recognize reply of their destinations which does taken before inquiring about. Research objectives are created on the basis of constructed aim of the research, these are available in the form of statement which describes the major scope of study and at last plays vast role in gathering appropriate data and information as to drawing effective outcome. The objectives are defined either wide or narrow which is based on the research issue. 

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