The scenario of this report determines the evaluating based on use of digital technology within a small business organisation. In this regard researcher can consider primary method of data collection.
- Provide clear aims and objective of this project as well as construct a project management plan.
- Conduct a small scale research by considering different methods of data collection.
- Provide performance review and reflection over the research.
There is huge importance of Digital technology in business industry as it helps companies whether small, medium or large to achieve growth and success within shorter period of time. It also makes positive impact on the skills and personality of employees working in an organisation. Digitalisation gives an opportunity to the business organisation to expand its business operations and enhance the quality of their products and services according to the needs and preferences of targeted customers. The present assignment report is based on the Handy Company, a online two sided company which deals in offering residential cleaning and other home services. Their services are offered in USA, UK and Canada. The project report includes the aims and objectives of project for Handy company along with the project management plan which different elements such as cost, scope, time etc. Work Breakdown structure and Gantt chart to compete stage of project are also discussed under this report. All other aspects also has been summarised under this report with the context of Handy Company (Crane and Matten, 2016).
P1: Aims and Objectives of Project
The main aim of project is to fulfil the needs and requirements of customers through using new and advanced digital technology in order to offer quality products and services. Digital technology gives an opportunity to small business to advertise their products and services in the market through using different and innovative tool which increases their chances of expanding business in market within shorter period of time. It also facilitate company in keeping all informations and data with an objective of using while making an effective decision and plans for the betterment of an organisation. With the help of digital technology, the management are able to create an effective communication system through which all level of management can easy communicate with each other. It facilitates management as well in analysing the performance of employees through comparing the actual with standard thus becomes easy for them to formulate policies and strategies to eliminate deviations if any, through finding an optimum solutions. Therefore, Digital technology contributes maximum in achieving competitive advanced and brand image in market (Garrison and et. al., 2010).
Topic: Impact of digital technology in growth of small companies
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Background of project:
It is essential for small companies to focus on adopting digital technology in order to enhance their efficiency level in productions activities so that quality products has been produced. It helps them in expanding business operations on large scale and increase their market share as well. Adopting digital technology is more useful in conducting research about the changes in market trends and identifying the factors which influences the buying behaviour of customers. This will help management in making an effective planning and strategies to overcome from such influencing factors and offers products and services as per the preferences and needs of customers. Online technology play an important role in expansion of small companies as it helps in reaching company’s products and services to the targeted customers located in different countries within shorter period of time. Handy is small-sized company which deals in offering residential cleaning and other home services in USA, UK and Canada. For the purpose of expansion, the management of Handy focuses on adoption of digital technology in their business operations so that it affects their profitability as well. Through adoption, the company can easily get large number of customers across worldwide . This will make positive impact on their sales figure and revenue as well (Geraldi and Lechter, 2012).
Use of Digital technology in expansion of small business activities
- To expand business operations of an enterprise.
- To analyse the effectiveness of digitalization